Advertisers have created a hyper cynical marketplace, where the audience for whatever you sell has lost faith in what is being said. The Web with its emphasis on content gives advertisers an opportunity to redeem themselves and to deliver meaningful information to audiences.
Business
Not Your Grandfather’s Recession — literally different ages & different downturns.
The ongoing recession has had different impacts on different age groups in America. Adults 65 and older — most of whom have already retired and downsized their lifestyles — have escaped its full fury. Adults in late middle age (50 to 64) have seen their nest eggs shrink the most and their anxieties about retirement swell the most. Younger adults (ages 18-49) have taken the worst lumps in the job market but remain relatively upbeat about their financial future.
CMO Council to calibrate how Marketers are getting a business lift from Loyalty.
The Chief Marketing Officer (CMO) Council has launched a new authority leadership campaign, sponsored by Ricoh/IBM InfoPrint Solutions, to evaluate the degree to which loyalty and rewards program investments are contributing to business performance in today’s recessionary environment.
Executives staying more connected with the Office during Vacations.
Out of sight doesn’t necessarily mean out of mind for vacationing executives, a new survey shows. Sixty-one percent of marketing and advertising executives polled recently said they check in with work at least once a day while on break.
58% of Global Corporate Communications Officers now report to CEO.
In a time of unprecedented economic volatility, global corporate communications executives have actually seen their “stock” rise over the past 12 months. In The Rising CCO, an annual survey conducted by global executive search firm Spencer Stuart and global public relations firm Weber Shandwick with KRC Research, 58% of global
chief communications officers(1) (CCOs) surveyed report to the CEO, compared to 48% a year ago. Not only do more CCOs call the CEO their boss, but 40% of CCOs consider the CEO to be their biggest ally in the organization.
Innovation crucial to Recovery and U.S. Competitiveness.
Innovation is critical to economic recovery and future U.S. competitiveness, and the focus on short-term cost-cutting risks deflecting attention from this crucial economic priority, The Conference Board reported.
Modelo Especial launches new creative.
lo Especial will debut new creative as part of a two-pronged advertising campaign in 2009. The beer will look to build upon its growth in the general market with new :15 spots to support the beer’s first-ever online campaign, while new Spanish-language TV and radio spots will debut as part of the Hispanic campaign.
TNS: ad expenditures down 4.1% in 2008 – Hispanic flat to up!
Total advertising expenditures declined 4.1 percent in 2008 to $141.7 billion as compared to 2007, according to data released by TNS Media Intelligence, the leading provider of strategic advertising and marketing information. Ad spending during the fourth quarter of 2008 plunged 9.2 percent against the same period in 2007.
