Three quarters of the American public believe that the economic crisis has worsened their overall view of the reputation of companies
Business
Is the word Multicultural a real marketing term or a sales strategy for the few?
The term Multicultural was created to lump the marketing to African Americans, Asians, Hispanics and the Gay, Lesbian, Bisexual, Transexual (GLBT) market all into one cozy, neat, and siloed bucket by mainstream advertisers. Or the Multicultural Bucket.
There a more differences between the above mention demographic groups than there are similarities, so to throwing them into one bucket seems absurd.
Published by Gene Bryan – HispanicAd.com. To read El Blog CLICK above.
Creating the culture of the absurd: Building and encouraging creative thinking.
How to kill a great idea.
How much Ads Cost.
Data from Jefferies and Company puts a hard number on the cost of traditional ads in 2008.
Latinas are not achievers.
I’m sorry, but it appears that this is the message that the New York Women in Communications (NYWIC) is sending with their 2009 Matrix Awards luncheon on April 27 in New York City. There are no Latinas being honored. Oh yeah, and while I’m at it, there apparently are no Asian women worthy of recognition either. Look, I’m not suggesting that every awards program has to reflect a United Nations summit but puh-leeze, this is New York! Have the folks at NYWIC ever heard of Rosanna Rosado or Chiqui Cartagena or Soledad O’Brien?
Published by Manny Gonzalez. To read El Blog CLICK above.
Global Consumer Confidence Hits New Low.
Global consumer confidence has reached an all-time low, according to the Nielsen Global Consumer Confidence Index. Thrifty habits being formed during the downturn will carry over into the recovery.
Economic Scorecard: Global Consumer Declines Bottoming Out.
Global declines in consumer activity appear to be moderating or hitting bottom, according to the new edition of the Nielsen Economic Current, which is based on the company’s key consumer trend data as well economic data to create a concise indicator of consumer behavior.
Mazzanti to spearhead marketing activities for starMedia in LatAM & the US.
starMedia announced that it has expanded its management team with the appointment of Manuel Mazzanti as Regional Marketing Director. Mazzanti joins starMedia from Yahoo! where he was responsible for marketing and public relations for Yahoo! Hispanic Americas.
Eventus become strategic partner of the Kiwanis Club of Little Havana to promote growth.
The partnership aligns the world’s premier Hispanic block party that pioneered Hispanic festivals across the country, with the leading Hispanic experiential marketing company in the US, aiming to deliver invigorating ideas to take Calle Ocho and ancillary events to new heights.
Business Communication Etiquette – Returning Phone Calls.
Returning a phone call is the basic business practice necessary to stay in communications with potential business partners, competitors and just to gather or receive Intel.
It seems that in the US Hispanic advertising, marketing and media Industry we have pick-up many bad business practices over the years, but not returning a phone call is right up at the top of the list.
Many vendors servicing the US Hispanic Market advertising industry will testify to this.
What most people do not realize is that they are EMPLOYEES.
Published by Gene Bryan. To read El Blog CLICK above.
