Last night, the Ad Federation of Greater Miami (AdFed) hosted a unique event were Alma DDB’s President & CCO – Luis Miguel Messianu address a standing room only crowd about a unique subject.
Optimism.
To read El Blog CLICK above.
Business
Ad expenditure rate of decline to moderate towards the end of the year – Slight recovery in 2010.
Zenith Optimedia released their 2009 forecasts in December, the global ad market has taken a substantial turn for the worse. Trade has fallen off rapidly, dragging many developing markets into the downturn. Our last forecasts predicted declining ad expenditure in North America and Western Europe in 2009. We now predict a steeper decline in these regions, with all regions joining in the general decline. We forecast global ad expenditure to shrink by 6.9% over the course of 2009.
Televisa Publishing & Digital Online Study.
Televisa Publishing + Digital (TPD) and BIGresearch announce the results of its digital study with Esmas.com and its other digital properties. The primary objective of this study was to analyze its user habits and interaction with the site, while providing updated demographic and consumer behavior as a result of the site’s redesign.
How To Leverage Online Advertising.
Brand advertising budgets took a hit in 2008, with expenditures dropping 2.6 percent compared to 2007. While most media suffered, two bright spots were Hispanic cable TV, where ad spending grew 9.6 percent, and cable TV, where growth was 7.8 percent. But what has happened to online advertising?
Are You Hip To Office Lingo?
Getting along with people sometimes requires speaking their language, especially in the workplace. One of the ways employees try to emphasize their smartness is with specialized vocabulary. Due to the nature of a lot of people’s work, technical language and terminology is often necessary, but buzzwords tend to make you sound pretentious. On the other hand, if you are working on a team full of buzzword-addicted co-workers, you’ll need to fit in.
Top 10 Signs That A Brand Might Not Be Too Much Into You, Or Your Market.
As our Hispanic market gains visibility and strategic importance clients are stepping up their game, becoming smarter and interested in what makes our consumers tick. But unfortunately there is still plenty of closed-mindedness to go around. Here’s a fun look at some common sayings or situations that might hint that your potential or existing client, how do I put this, might not be all that into your market. If you smell these signals it might be better to focus your energy on getting clients that want to get it. If not you run the risk of becoming the whining ethnic agency. And we surely don’t want that, right? By Roberto Ramos, President & CEO, The Vox Collective. To read El Blog CLICK above.
Your Brand Is An Asset? Show Me The Money.
Wealthy businesses today have the ability to choose their direction. They have the capacity to buy other businesses, to negotiate terms with financiers in their favor, they have the ability to choose their strategy and to not have a course of action thrust upon them. My favorite definition of wealth is “the ability to choose.”
Seccion Amarilla USA begins its 2009 marketing campaign with Mexican Soccer Star Cuauhtémoc Blanco.
Seccion Amarilla USA LLC announced its 2009 advertising campaign which has the objective of reinforcing the presence and functionality of its products among its clients and users across the United States.
Dieste/Latincast – What happens when poor Latin American women start earning income?
Lynne Randolph Patterson is Co-Founder and Director of Pro Mujer International in NY. Pro Mujer is an international Micro finance organization helping women from the poorest backgrounds in countries like Mexico, Bolivia, Argentina, Peru and Nicaragua. We spoke with Lynne about the background of the organization and what inspired her to get involved. She also shared a few very interesting anecdotes of her experience with Pro Mujer. We closed Women’s Month on a high note! To view El Blog CLICK above.
