Some of the numbers are chilling.
Business
Hispanic USA to bring US Hispanic & Puerto Rican audiences the latest from the Vatican.
Rome Reports and HispanicUSA Inc are teaming up to bring Hispanic audiences in the United States and Puerto Rico quality religious programming and the latest news on Pope Benedict XVI.
Nielsen: U.S. Ad Spending fell 2.6% in 2008.
The Nielsen Company reported that U.S. advertising for the full year 2008 was down 2.6% compared to the full year 2007. According to preliminary figures from Nielsen, U.S. ad expenditures declined almost $3.7 billion to a total spend of $136.8 billion in 2008.
Hispanic Cable TV (+9.6%) and Cable TV (+7.8%) were the only two media to show ad growth in 2008. Cable was the highest revenue-generating medium with $26.6 billion in sales.
Telemundo launches Client Development Meetings to kick-off 2009-2010 Upronts.
Telemundo announced that it will kick-off its 2009-2010 Upfront season with a series of client development meetings with its major advertisers and partners this month in Miami.
Telenovelas, our very own Hispanic stimulus.
As the economy goes from bad to worse and consumer sentiment continues to dip, it seems we all need a little bit of fun that will not break our already emaciated piggy banks. This is the case in our Latino communities as we struggle to balance our optimism and zest for life with the stress associated with increasing lay-offs and mounting debt. Latinos are giving it their best as they deal with these challenging times through hard work and through the inspiration and support of the family.
By Roberto Ramos, President & CEO, The Vox Collective. To read El Blog CLICK above.
Hispanic Public Relations Association celebrates 25 Years.
The Hispanic Public Relations Association (HPRA) is celebrating its 25th anniversary of serving the needs of professionals and students in the field.
Positioning at the Trough.
Seven simple steps to successfully position your brand to benefit from the ever-growing 2009 government stimulus programs.
Economic Current Plugs Into Global Picture.
According to the Nielsen Economic Current (NEC), we can expect a global slowdown in 2009 gross domestic product to a lackluster 0.4%, with significant declines in North America and Western Europe. Post-recovery, NEC predicts that an ailing economy will recuperate below potential, only to plateau at a level below past rebounds. Fortunately, the fast-moving consumer packaged goods industry is holding its own, with price increases offsetting negative volume trends and private label benefiting from frugal shoppers.
Making the Cut: How to smartly stretch your marketing dollars during a recession.
Marketers have come into 2009 with several challenges heavy on their mind. However, the economy by far is the most pressing concern across industries. Marketers are scrambling for ways to maintain their advertising presence with consumers, while addressing diminished marketing budgets. In this uncertain climate, information that helps an advertiser understand what media best reach their actual brand targets—not traditional media age/sex buying demos—are critical assets in a marketer’s arsenal.
