The Federal Trade Commission released the list of top consumer complaints received by the agency in 2008. The list, contained in the publication “Consumer Sentinel Network Data Book for January-December 2008,” showed that for the ninth year in a row, identity theft was the number one consumer complaint category.
Business
Metrics Key for winning in the Downturn.
“Slash it!”
With the economy struggling and budgets being reduced, US marketers are focusing on quantifiable tactics to get their messages across.
How a Recession done right can Revitalize Marketing Performance.
With markets now at 1997 levels and economists predicting recovery won’t take hold until 2010 or even 2011, there’s a very good chance your marketing budget is being put under a performance microscope, if it hasn’t already been arbitrarily cut. CEOs and CFOs want to see the nitty-gritty of your investment plans and understand what they’re getting from each and every dollar. As a marketer, the opportunity to revitalize your marketing performance and generate relevant insights has never been more real.
As Recession deepens Top Performers revamp their Marketing Budgets.
As companies reel from the fallout from the worst financial crisis in recent history, chief marketing officers and other senior marketing practitioners are under more pressure than ever to minimize marketing waste and maximize return on marketing investment.
VSS revises forecast for Media and Communications Industry.
Veronis Suhler Stevenson (VSS) announced the launch of a special Mid-Term Forecast presenting a timely 2009 interim update to VSS’s annual five-year Communications Industry Forecast 2008-2012 and the digital version VSS MediaResearchNet 2.0.
Gates increases his investments in Televisa.
According to Latin Finance, Bill Gates’ Cascade Investments increased their shares in Televisa by an additional 2.5% to 20 million shares. Additionally, the Bill & Melinda Gates Foundation increased their investment in Televisa by 8% to 6.7 million shares.
Venevision International turns to New Media In 2009.
enevision International launched the entertainment portal NOVULU (to distribute directly to consumers films, music, mobile and television content from the company, with the appropriate right’s administration tools), re-launched VVI’s online stores, updated all of its websites and established the Venevision International channel on YouTube, implementing the vision of an executive that has transformed the Coral Gables-based company (Miami, Florida, USA).
