As the term “cause-related marketing” reaches its 25th anniversary and a sea of pink ribbons washes over the U.S. this month, a new consumer behavior study confirms that cause-related marketing can exponentially increase sales, in one case as much as 74 percent, resulting in millions of dollars in potential revenue for brands.
Business
How to rescue Local HISPANIC Retail.
The following e-mail was sent to Radio Broadcasters by Eric Rhodes, publisher of Radio Ink. It outlines an excellent idea for local Hispanic Radio and Television stations to help promote their respective Hispanic Markets and the opportunities available to help local retailers weather the current economics problems and advantageous to our future.
A good idea is a good idea, regardless of who comes up with it.
If you are an Hispanic Radio or TV General Manager and/or General Sales Manager, this is for you. Obviously, certain elements must be changed for our market. Give us a call for the experts you will need.
America’s Shrinking presence on the Global Internet.
Did you know that America now represents only 15% of the Global Internet?In the last 10 years the Internet has radically de-Americanized with profound strategic consequences for Internet CEOs, boards, VCs, investment bankers, government policy makers, and the entire U.S. economy.
World adspend to grow 4% in 2008 and 2009 despite economic downturn.
ZenithOptimedia has reduced its forecast for adspend growth to 4.3% in 2008, down from the 6.6% growth forecast we published in June. They have also reduced the growth forecast for 2009 from 6.0% to 4.0%. The reason for the downgrade is primarily the financial shock caused by the bank failures during the latest phase of the crisis in financial markets, which has spread uncertainty and undermined confidence in the wider economy. The bank failures will have a fairly small direct effect on ad expenditure – since financial advertising contributes only about 4% of global ad expenditure – but fears for the future will cause consumers to cut their spending, while companies carefully inspect their budgets to find cost savings.
Univision & Televisa going to court?
According to this week’s Los Angeles Business Journal, the situation between Univision and Televisa has become a little un-friendlier in recent weeks.
September results suggest weak Halloween and Holidays.
Same-store sales growth weakened to 1.3% in September as shoppers gave new signs of the extent they plan to cut back for Halloween and the holidays, TNS Retail Forward reports.
More than 1/3 of U.S. Consumers to cut Holiday Spending.
U.S. consumers aren’t feeling particularly jolly heading into the holiday shopping season this year with more than one-third (35 percent) of U.S. consumers across all income levels expecting to spend less, according to new research from The Nielsen Company. With an economy in turmoil, only six percent expect to spend more and fifty percent of consumers surveyed expect to spend the same amount as last year during the holiday shopping season, historically defined as Thanksgiving week through the last week of December.
Arbitron: take some lessons from the Nielsen Controversy.
To facilitate the dialogue, perhaps Arbitron and other stakeholders could take some lessons from a similar controversy with The Nielsen Company who, just a few years ago, also faced protests from industry and community groups surrounding the accuracy of its television ratings methodology for Hispanic audiences – a controversy that also captured the attention of the FCC and selected members of Congress.
Bayly supports ‘that one’.
The Jon Stewart of Spanish-language TV, Jaime Bayly, pretty much endorsed Obama on Wednesday night. Why is this news? Well, if you’re a regular viewer of Bayly’s talk show on Mega TV in Miami (airing nationally on DirecTV) you’re familiar with his nightly tirades and rants against the Castro brothers and Hugo Chavez, and might have assumed that Bayly would support McCain. Bayly, always the conscientious TV personality, acknowledged that he has upset some of his loyal fans and admirers. But I doubt very much that Bayly will lose any viewers because his adoring fans have also grown accustomed to his independent streak.
Published by Manny Gonzalez – abece
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PPM Coalition outraged at Arbitron’s decision to roll-out PPM service early.
“We are outraged by Arbitron’s decision to start its flawed PPM system earlier than previously announced. Their action is in blatant disregard to the concerns from dozens of entities including the radio industry, advertisers, the New York Attorney General’s office, Members of Congress, civil rights organizations, minority-owned stations and community leaders.
