akult U.S.A. Inc. announces the launch of a new TV advertising campaign for its signature probiotic product Yakult and introduces its new tagline “Change begins small.”
Business
Confidence erodes among U.S. Ad Execs – budgets expected to Decline.
The U.S. advertising marketplace still may not be in a technical recession, but the spending confidence of U.S. advertising executives has been eroding for the past year, according to a twice-annual survey of some top marketers and media buyers. The study, the Media Economy Report conducted by Advertiser Perceptions Inc., found that the percentage of advertising budgets that are expected to increase over the next six months fell to 33% during the April/May period that its most recent survey was conducted, an eight percentage point drop from the Spring of 2007. The percentage of advertising budgets expected to decline during that period, increased five percentage points to 23%.
Product Sampling immediately boosts awareness/sales & increases Influence over Consumers.
Product sampling successfully reaches 70 million consumers every quarter and secures considerable results in both brand awareness and loyalty, according to the Product Sampling Study by Arbitron Inc.
The Mendelsohn Affluent Survey.
The release of the 2008 Mendelsohn Affluent Survey in September, 2008 marks the 32nd consecutive year that the company has provided advertisers, agencies, and the media with this valued and innovative, syndicated, communications planning and marketing survey.
Platano power hits L.A.
For a place known as a Mexican city, L.A. has recently shown how it continues to grow as a multicultural megapolis. I’m continually intrigued not only by the confluence of Latino cultures but also by how L.A.’s Latino essence is impacting the evolution of the larger southern California universe. Manny Ramirez’s move from the Red Sox to the Dodgers is a case in point. To view El Blog CLICK above.
Brand Advertisers and Accountability in Advertising.
When I was younger, I attended military school. Many will find the fact that I was kicked out of military school less than surprising. But I did make some lasting friendships in the three-plus years I was there. A former classmate of mine runs a multibillion-dollar division of a large conglomerate. His group advertises heavily on television. Last week he had a problem and asked me to attend an advertising planning event with a few of his key executives. After a long presentation on brand strategy, media mix and tactical plans, the lights came up and everyone turned to me.
Home Depot tops CMO Council’s audit of customer experience.
Marketers must become much more adept at delivering relevant, targeted and consistent brand messaging and information across multiplying channels of customer interaction and communication, reports a new study by the Chief Marketing Officer (CMO) Council.
Job Seekers Beware: Staffing Pros May Do More Harm Than Good
Staffing professionals are not inherently evil.
However, I’ve received many unsolicited calls over the past few weeks from a few questionable ones, representing junior to mid-level job seekers. These reps had a cheap slickness to their voice, opaqueness in their disclosures, and a tendency to do little homework on me, or my company, before calling. They tried to create artificial demand for their clients, but their hustling style indicated they actually knew very little about the people they were representing. I know, I know… give them a break. They’re working hard to make a living, just like everybody else. And they are.
U.S. Advertising expenditures declined 1.6% in First Half 2008.
Total measured advertising expenditures in the first six months of 2008 declined by 1.6 percent as compared to the same period in 2007, according to data released by TNS Media Intelligence, the leading provider of strategic advertising and marketing information. Ad spending during the second quarter of 2008 was off 3.7 percent versus last year, the steepest quarterly drop since 2001.
Spot TV outlook spotty, Online upbeat.
With spot television revenues projected to slide next year, local TV stations are looking to their Websites to make up the difference.
Aponte named VP of Marketing, Advertising and Public Relations of Pan American Grain.
José González Freyre, President of Pan American Grain, announced the appointment of Astrid Aponte as Vice President of Marketing, Advertising and Public Relations of the manufacturing company of Arroz Rico, Habichuelas Rico, Space Gang, Café Mami, Gasolina and Gasolina Urban Blends.
Baskin-Robbins names Carlos Nunez Head of U.S. Hispanic Marketing.
Baskin-Robbins announced the appointment of Carlos Nunez as head of the company’s U.S. Hispanic Marketing effort, a newly expanded role. Nunez is currently Baskin-Robbins Director of Marketing (Americas, Europe & Middle East) & Consumer Insights. He will remain in this role while adding the responsibility of developing all Hispanic marketing efforts in the U.S. Nunez reports directly to Scott Colwell, Brand Marketing Officer for Baskin-Robbins Worldwide.
