A survey of Association of National Advertisers (ANA) members finds one-third of them (42 percent) have established in-house ad agencies. Most marketers explained in-house ad agencies contribute to cost efficiencies and savings — thought to be the “most important success” having an in-house agency, respondents said.
Business
Significant drop in Financial Services ad spending drives 6%t overall decline in Online Advertising.
Nielsen Online, a service of the Nielsen Company,reported that a 27 percent decline in image-based online ad spending by Financial Services companies drove a six percent year-over-year decrease in overall image-based online advertising in the first half of 2008; the number of image-based impressions decreased by nine percent during the same period.
U.S. Ad Spending Down Slightly in first half of 2008.
Overall, despite a continued softening of the economy, several media and companies showed healthy growth in advertising for the first half. Advertising on Cable TV saw the largest growth, with an increase of 8.1% over the first half of 2007, while Spot Radio fared worst among the 19 media categories analyzed by Nielsen, declining by 10.1% compared with the same period last year.
Expert Internet Users prize it for Info.
As US Internet users ages 16 and older gain experience on the Web, the Internet becomes a more-important source of information, according to recently released data from the USC Annenberg Center for the Digital Future. In time, the Internet surpasses even personal sources of information, and all media except the Web stay at the same levels of importance or drop.
CaribeVision launches campaign McCann Worldgroup.
CaribeVision Broadcasting Network has recently signed an agreement to invest more than $4 million in advertising in three markets: Miami, New York and Puerto Rico.
NJ AG subpoena Arbitron over PPM Ratings method.
New jersey Attorney General Anne Milgram announced that the state has issued a subpoena to Arbitron, the monopoly provider of ratings services to U.S. radio stations, concerning allegations that its new method for measuring radio station listenership in New Jersey is flawed, statistically unreliable and undercounts the listening habits of minority consumers.
Grupo Gallegos takes only GOLDS at HispanicAd.com 2008 HAPE Awards.
The third annual HispanicAd.com Account Planning Excelencia (HAPE) awards were presented to 6 winners in four categories and two recognitions. HispanicAd.com CEO Gene Bryan, creator of the awards, handed out the honors during the luncheon at the 25rd semi-annual conference of The Association of Hispanic Advertising Agencies (AHAA) at the Beverly Hills Hilton in Los Angeles.
