Business

There are two ways to make a presentation: one stemming from your heart, the other from your mind. Just as a good actor makes a movie or play engaging and believable with expressive dialogue, sales leaders establish interest and credibility when they speak from the heart about the products they sell.

Tuesday night TV in Miami was an absolute classic–and I would submit historic. I would go so far as saying that it was historic TV programming in ANY LANGUAGE. By Manny Gonzalez – abece
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Arbitron Inc. released the following statement summarizing its testimony before the New York City Council regarding the Arbitron Portable People Meter radio ratings services.

HoyInternet.com is being re-launched as ViveloHoy.com. ViveloHoy, which means “Live it Up Today”, is a national website which includes news and information from Tribune Company’s Spanish-language daily Hoy, and will enjoy a new design, name and logo as part of its robust series of interactive content.

New York Attorney General Andrew Cuomo has launched an investigation into Arbitron’s Portable People Meter, according to Inside Radio, Radio Ink and Radio & Record trade journals.

The investigation is based on the possibility that current ratings research practices hinder minority broadcasters.

As part of Tribune Company’s continued innovation in developing media products that connect with the Hispanic market, Marc Chase, President of Tribune Interactive, has appointed Terri Simpson to Vice President of Sales Operations, Multicultural for Tribune Interactive. Simpson will spearhead the re-launch of HoyInternet.com to ViveloHoy.com as her first major initiative at Tribune.

In motorsports , choosing the optimum pit strategy of how many stops to make and when to make them is crucial to having a successful race. In today’s troubled economy, with gas prices topping off at nearly $4 a gallon, a new study from consumer intelligence firm BIGresearch suggests cash-strapped consumers are calculating their own pit strategy— to save both time and money.

Sterling Commerce released the results of a recent survey that shows that the gaps are closing between consumer expectations for a seamless cross-channel experience and retailers’ abilities to deliver that experience.

When the merger of two radio companies results in the combined company controlling a significant share of a radio market, the merger may undergo review by both the Federal Communications Commission (FCC) and the U.S. Department of Justice (DOJ) to determine if the merger is in the public interest. In undertaking that inquiry, the government considers whether the combined company will exceed the FCC’s multiple ownership caps and/or wield an anticompetitive (and hence impermissible) level of market control. If the merged company would exceed those caps or otherwise be anticompetitive in one or more markets, it may be forced to sell off stations.

I’ve often said that there are really only a handful of companies that truly get multicultural marketing, and State Farm is one of them. It is not surprising that these few companies also happen to be great marketers. State Farm is not a client but I’ve been one of their customers for nearly 15 years, and their response to the LPGA’s requirement that their tour members possess “effective communication in English” deserves a toast with the finest Tequila. But then again, we shouldn’t be surprised with State Farm when they said they were “flabbergasted” with the LPGA’s announcement. State Farm gets it.

By Manny Gonzalez -abece.

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Based on the 2008 US Hispanic Executive Report by HispanicAd.com and Cyber-Surveys.com, several key findings indicate the importance of e-mail in reaching advertising and marketing decision makers in the US Hispanic Market.