The Human Rights Campaign Foundation released the seventh annual Corporate Equality Index, which rates 583 businesses on a scale from 0 to 100 percent on their treatment of lesbian, gay, bisexual and transgender employees, consumers and investors.
Business
The Hispanic Media Puzzle.
Heavy Internet usage isn’t translating into online ad spending.
STATEMENT FROM THE SPANISH RADIO ASSOCIATION TO ARBITRON’S PPM SERVICE.
Today the members of the Spanish Radio Association (SRA), are expressing disappointment to the recent response by Arbitron to our Hispanic measurement concerns through the communication published in HispanicAd.com on August 19, 2008.
Telemundo launches Digital Media and Emerging Businesses Division.
Telemundo Communications Group announced that it is re-grouping its digital assets under a newly created Digital Media and Emerging Businesses Division led by Peter Blacker as Executive Vice President Digital Media and Emerging Businesses. The announcement was made by Jacqueline Hernández, Chief Operating Officer, Telemundo, whom Peter Blacker will report to.
AHAA unanimously agrees to support Spanish Radio Broadcasters in their fight with Arbitron.
Industry insiders have revealed that the Association of Hispanic Advertising Agencies after a rapid-fire conference call on Friday unanimously agreed to support and fight along with the Spanish Radio Association in their battle with Arbitron and their filing of the concerns and a need for an investigation into the potentially damaging research practices of Arbitron Radio Ratings.
SRA files concerns and requests an investigation of Arbitron research practices at FCC.
Highly place sources advised us that The Spanish Radio Association (SRA) (BMP Partners, Entravision Radio, Spanish Broadcasting System & Univision Radio) in conjunction with several key organizations and other minority broadcasters will file a request for an investigation to the Federal Communications Commission (FCC) into the research practices of Arbitron Radio and its negative impact on the Hispanic Radio Industry and other minority broadcasters.
The PPM Affair.
As many of you know, the US Hispanic Radio and the advertising agency industry are at a crucial standoff together, where they both agree that the incorporation of Arbitron’s Portable People Meter (PPM) technology to measure Hispanic radio listening and ratings generation is very disadvantageous to our Industry and other minority broadcasters.
On Monday August 18th, 2008 the PPM Council of the Association of Hispanic Advertising Agencies (AHAA) meet with the top brass at Arbitron in the hopes that their concerns would be heard and handled to improve the sampling of the minority population in the USA and that the sample proportionality would reflect a balanced of language preferences and country of origin required to properly measure our diverse Hispanic Consumer base.
Both language and country of origin play an extremely important role in determining format preferences and listening patterns of US Hispanics.
