The Chief Marketing Officer (CMO) Council has released an in-depth global report on how corporate executives can bridge the yawning gap between marketing and sales teams and better align these two critical functions to drive business performance and revenue growth.
Business
Observations from the 2008 AAAA Account Planning Conference.
This issue of Research Matters contains highlights from the 2008 Account Planning Conference, held July 21–23, 2008, in Miami. AAAA Information Specialist Rebecca Samson attended the conference and captured the major points presented by the speakers.
Turbulent Economic Times changing Shopping Behaviors.
More than 30 percent of consumers are eating at home more and eating out less and 40 percent feel worse off than a year ago as shoppers continue to grapple with managing their budgets during uncertain economic times, according to a new study released by Unilever. The study, Winning Shoppers in Turbulent Times – A Unilever Trip Management Report, reveals how different demographic groups will change their shopping habits as belts continue to tighten during challenging economic times.
Top 10 Excuses Businesses use for Not Paying Invoices.
In today’s tight credit environment it is even more important than usual to stay on top of late-paying customers. More and more purchasers are looking for
opportunities to extend payment terms, and for some this can mean finding excuses either to pay late or not at all.
Hispanics are the cornerstones of Applica’s Growth Strategy.
One hundred sixty. That is the average number of times Hispanic families use their blenders per year, compared with only 113 for non-Hispanics, according to research conducted by small kitchen appliance marketer and distributor Applica Consumer Products, Inc.
Terra launches Branding Campaign.
Terra announced the launch of a branding campaign focused on four key markets; Los Angeles, Dallas, New York and Miami. The campaign focuses on Terra’s four pillars of content: Music/Entertainment, Terra TV as well as News and Sports. The campaign was created by Alma DDB in Miami and the media is being placed by Mindshare in Miami.
Multicultural Market holds 22% of New Vehicle Sales in 2007.
Though overall new vehicle registrations were down 3.3 percent in 2007, Hispanic, Asian and African-American consumers maintained 22 percent of the market, a stable level from 2006, according to R. L. Polk & Co.
Long Growth Streak of U.S. Communications Spending Will Continue in 2008.
Total communications spending is projected to increase 5.4% to $923.91 billion in 2008, as strong gains in the institutional and alternative media sectors offset the downward pressure of declining traditional advertising spending, according to research released by Veronis Suhler Stevenson (VSS).
Information is Power.
Looking to make a major impact on your selling efforts? Then get serious about cruising the information superhighway and putting your newfound knowledge to good use.
Bank of America launches Spanish-Language campaign ‘Hacia Adelante’.
Bank of America recently debuted its new Spanish-language campaign, Hacia Adelante, to demonstrate how the bank can help Hispanic customers achieve a better financial future for themselves and their families. The new advertisements convey the central importance a checking account plays in achieving life goals such as owning a first home, paying for college and starting a small business.
HispanicAd.com 2008 US Hispanic Executive Report.
HispanicAd.com and Cyber-Surveys.com fielded a landmark online study targeting the US Hispanic advertising, marketing and media professionals to gauge their media consumption habits and preferences to technology and news sources.
Hispanic Media Spending.
Online far behind in the media mix
Online ad spending targeted at Hispanic Internet users accounted for less than 5% of total Hispanic ad spending in 2007, according to data released in July 2008 by HispanTelligence and TNS Media Intelligence.
Nestlé Pure Life signs partnership with Cristina Saralegui.
Nestlé Waters North America announced that it has signed a two-year partnership agreement with Cristina Saralegui. Under this agreement, Ms. Saralegui will serve as spokesperson for Nestle Pure Life, appearing in print and broadcast advertising and online on behalf of the company’s new Vive Sanamente (Live Healthy) marketing campaign.
The Incredible Shrinking Brands.
How and when did brands get so small? It seems that despite the greater availability of tools and engaging media to connect brands with consumers, the impact of brands on society has greatly diminished. Why are the trillions of dollars currently spent on marketing only getting us “Paris Hilton” brands instead of timeless “Liz Taylor’s?” It seems that this past decade’s media revolution has empowered consumers while making brands more insecure. Our brands now more than ever need to stand for something in order to inspire and stand out. In essence, they need to grow up. Some good old values can help. By Roberto Ramos, President & CEO, The vox collective. To view El Blog CLICK above.
