In a nationally representative study of mothers with school-age children by the Marketing to Moms Coalition, fully 20 percent of respondents claimed that their child’s school offers a service that allows students to buy supplies directly from the school. And whether it’s a local school or a local retailer, mothers show a strong preference for spending their back-to-school dollars in “brick-and-mortar” environments that offer one-stop shopping.
Business
PC-TV Tuner market to get boost from European & Asian Shift to Digital TV.
The adoption of digital PC-TV Tuners will accelerate in Europe as Digital Terrestrial TV (DTT) services continue to expand there. Asia, China and India will present strong growth opportunities. North America is expected to see a surge during 2009, when analog TV is cut off, and new mobile digital broadcast TV (MDTV) services are introduced by major US TV stations. The high-tech market research firm In-Stat. cautions that the uptake of PC-TV tuners is not guaranteed, as they face challenges from a wide variety of options, consumers now have to use computers to gather and view a wide range of video content.
Airline Brands struggle in Downturn.
The current, troubled state of the airline industry is nearly matched by the branding of major U.S. carriers, according to a study conducted by brand strategists at Stealing Share, a brand development and research firm.
The Advertising Economy Study.
IPG’s MAGNA looks at how traditional media fares in today’s changed marketing landscape.
MasterCard launches new U.S. Hispanic Marketing Campaign.
This month, MasterCard launched an integrated Hispanic marketing campaign featuring a 30-second Priceless television execution entitled, ‘Luchador.’ Additionally, the brand re-launched mastercardenespanol.com, its Spanish language U.S. consumer website.
Ad markets continue to slow, but surging developing markets propel healthy world growth in ad expend
The credit crunch continues to worry investors, consumers and advertisers in Western markets, so we have downgraded our forecasts for ad expenditure growth in 2008 from 3.7% to 3.5% for North America, and from 3.9% to 3.7% for Western Europe. High energy and commodity prices are stoking inflation, so real growth – after adjusting for inflation – is unlikely to exceed 1% in either region. However, we have upgraded our forecasts for both regions in 2009 and 2010 in the light of stronger than expected growth in internet advertising.
