Business

Burlington Coat Factory, a U.S. nationwide discount department store retail chain, announced its plans to open its first two stores in Puerto Rico.

In their efforts to increase brand awareness and drive sales, marketers are still struggling to create accountability programs that effectively measure the impact of marketing efforts, according to a new study from the ANA (Association of National Advertisers) and MMA (Marketing Management Analytics). Although the majority of companies with a marketing accountability process tend to house this function within the marketing department, there is growing collaboration between marketing and finance.

The Federal Communications Commission is solicit comments on the relationship between the Commission’s sponsorship identification rules and increasing industry reliance on embedded advertising techniques. Due, in part, to recent technological changes that allow consumers to more readily bypass commercial content, content providers may be turning to more subtle and sophisticated means of incorporating commercial messages into traditional programming. As these techniques become increasingly prevalent, it is important that the sponsorship identification rules protect the public’s right to know who is paying to air commercials or other program matter on broadcast television and radio and cable.

Globalization continues to be a divisive subject among political activists, academics, business leaders, and policymakers. Some look at the rapid economic and political changes taking place around the world and see injustice. Others observe these same changes and see progress. On both sides of the debate, however, much of the discussion takes place among elites. What do average citizens around the world think about the powerful global forces transforming their societies? Survey research suggests that most people embrace the idea of a globalized world, albeit cautiously.

Driving the Bottom Line from the Front Line is a new CMO Council thought-leadership initiative that addresses the challenges facing global companies in their efforts to develop world-class go-to-market capabilities.

Business Gain From How You Retain examines ways companies can improve the return on customer equity and lifetime value by making customer insight, understanding and intimacy a hallmark of the organization.

The Perfect How You Project survey of over 340 financial professionals, conducted by the BPM Forum and sponsored by Adaptive Planning, revealed that executives and financial staff, from a broad industry spectrum of small, medium and large companies, unanimously agreed that budgeting, forecasting and reporting are essential or very important to their business success.