Entertainment and media (E&M) companies hoping to drive growth over the next five years will need to accommodate dramatic changes in devices, market and consumer behavior through striking strategic business alliances, according to PricewaterhouseCoopers’ Global Entertainment and Media Outlook: 2008-2012.
Business
Corona Extra – iconic brand embodies Latino Pride in the U.S.
Corona Extra is debuting this week a new national advertising campaign highlighting the success Latinos have experienced in the U.S. The Spanish-language multi-media campaign features a compilation of spirited vignettes and U.S. landmarks showcasing how Corona Extra, along with Latino sports, music, and culture, has become an integral element of the thread of American life.
SNL Kagan 2008 Analysis of TV and Radio Market Revenues.
In an updated analysis of radio and television market revenues, SNL Kagan identifies small-to-midsize markets in the Pacific region, especially in metro areas with large Hispanic populations, as having the greatest growth potential.
Nielsen – U.S. Advertising spending is flat in Q1 2008.
Advertising spending for the first quarter of 2008 remained essentially flat compared to the same period last year, according to preliminary figures released by Nielsen Monitor-Plus, the competitive advertising information service of The Nielsen Company.
Advertising was mixed across media with gains in some mediums and declines in others. Overall despite a continued softening of the economy, several media and companies are showing healthy growth in advertising for this quarter. Advertising in National Sunday Supplements saw the largest growth, with an increase of 19.2% over Q1 2007, while Local Sunday Supplements fared worst among the 17 media tracked by Nielsen, declining by 13.5% compared with the same period last year.
May Retail Sales give tremendous boost to Industry.
With a little help from Uncle Sam, consumers headed back into the stores in May. According to the National Retail Federation, retail industry sales for May (which exclude automobiles, gas stations, and restaurants) jumped 3.8 percent unadjusted over last year and 0.9 percent seasonally adjusted month-to-month.
TNS – U.S. Advertising Expenditures increased 0.6% in Q1 2008.
Total measured advertising expenditures in the opening quarter of 2008 increased by 0.6 percent as compared to the same period in 2007, according to data released by TNS media intelligence.
Garcia joins SBS Board of Directors.
Spanish Broadcasting System (SBS)announced that Chief Financial Officer, Joseph A. Garcia, was voted to the company’s Board of Directors by its shareholders on June 3, 2008. His appointment is effective immediately.
