Business

The problem is that most companies today aren’t ‘marketing’ to these multi-segment businesses, they are merely ‘transacting’ with them. Marketing involves building a real brand experience which leads to an emotional bond with a customer, and thus leads to pricing power.

The Chief Marketing Officer (CMO) Council released the findings of its Driving the Bottom Line from the Front Line study, a major global research initiative that delivers an alarming message: the majority of global companies surveyed acknowledge significant deficiencies in their go-to-market capabilities and marketing and sales processes.

Hispanic consumer expert Nancy Tellet has joined MTV Tr3s as Vice President, Research and Consumer Insights, a newly created position, effective June 16th, 2008. She will be responsible for deepening the bilingual network’s understanding of the exploding Latino youth market through a wide range of quantitative and qualitative research and analysis.

In an effort to better serve its consumers and its advertisers, Batanga announced that it will centralize the operation of its’ online businesses in its’ Miami corporate headquarters.

Fifty six percent of global online consumers think their country is currently in recession and consumer confidence worldwide has fallen to its lowest level in several years, according to the Nielsen Global Consumer Confidence Index, which measures the confidence, major concerns and spending habits of online consumers in 511 countries.

Industry conferences are a cornerstone of our interactive industry. They serve many purposes: idea exchange, education, soapbox, vendor bazaar, sponsorship, promotions, networking, market intelligence and revenues for the producer. Many are great, but too many are average. And with a robust interactive economy, there are more events than any industry professional could ever expect to attend in a lifetime. It’s overwhelming, and the conference calendar is getting still more crowded, with frequent overlaps!

Chuck Fruit a true marketer with vision who help our Industry by creating and expanding Hispanic advertising efforts in the companies he helped managed has passed away at the age of 61.

His contributions to our Industry set the standard for other companies to follow in marketing to Hispanic Consumers.

Renowned social commentator Fareed Zakaria writes in his most recent book “the Post-American World” about the rise of the “the rest.” Zakaria explains how countries like India, China, Russia and Brazil have leveraged trade to open up and revitalize key domestic industries, resulting in surpluses and rates of growth surpassing our own and that of other industrialized nations.

The boom of these “emerging” economies has also been fueled by budding affluent consumer markets vying for the attention of global brands. What does this mean for American-inspired brand-building and what role can US multicultural advertising agencies and professional play in helping companies and brands figure out this next phase of global marketing.

By Roberto Ramos – President/CEO & Co-Founder, the vox collective. To read CLICK above on El Blog.

The staff of the Center for Spanish Language Media at the University of North Texas is pleased to present this research report entitled The State of Spanish Language Media for 2007. The information in this report was compiled by graduate research assistants and Center faculty, and represents, to the best of our abilities—a summary of activities taking place in the following media industries: radio, television, newspapers, Internet and advertising, and key transactions. The report concludes with a few projections for 2008.