As HR professionals learn to think like brand managers, they can leverage the control levers of product, price, place and promotion through an HR perspective. Adding a fifth ‘P’ to this mix—people—helps establish the commonality between marketing communications and HR. By thinking and acting like a brand manager, you can apply tried and true consumer branding methods to your Employment Branding approach to utilize your true cultural identity and drive internal and external recruiting and retention success for your company. Because branding is storytelling, you can begin telling the story of your organization’s culture.
Business
Recession chokes advertising industry in Puerto Rico.
Total 2008 ad investment expected to reach $767.4 million in real dollars; ad execs blame politics for economic woes; few bright spots offer relief.
C Suite favors E Media.
America’s business elite, the so-called “C suite” that run our country’s medium and large size businesses, are changing their personal media habits and spending much more of their time online.
Efforts to position New York City as the Center for Latin Media and Entertainment.
Mayor Michael R. Bloomberg announced at the annual “Made in NY” Awards reception held at Gracie Mansion new efforts of the Latin Media and Entertainment Commission (LMEC) to position New York as the center for Latin media and entertainment.
How Do You Define Corporate Giving?
Many corporations, if not all, have some sort of institutionalized corporate philanthropy or giving program. They have instituted these programs to address social issues of interest to them, and they run the gamut from improving health to ending hunger, from ending domestic violence and child abuse to improving reading skills. The areas of interest are as varied as are the companies that support them. While many in the corporate sector have done incredible work in the area of corporate responsibility our sector (Hispanic advertising and public relations agencies) need to do better as corporate givers and role models for social responsibility. Published by Carmen Sepulveda – Act-é Marketing Solutions, Inc. To view El Blog CLICK above.
Broad agreement within Media and Entertainment Industry on direction of Digital Market.
Media and entertainment companies are in broad agreement on the way the digital market is evolving, where the opportunities lie and what will drive revenues over the next five years, according to findings of an Accenture survey.
Am I the only Cabezon here?
I posted on a blog last week and was slapped down for my statement by the blog editor.
My statement had nothing to do with a marketing message or did it?
To view El Blog CLICK above.
Blue Cross Blue Shield of Arizona launches Hispanic marketing campaign.
Blue Cross Blue Shield of Arizona (BCBSAZ), the state’s largest locally based health insurance provider, launched its first full-scale multicultural marketing campaign targeting Arizona Hispanics.
CBS evening news now competing with Lou Dobbs.
There’s an old saying about television ratings: You can’t fall off the floor.
But with her CBS Evening News ratings at abysmally low levels, Katie Couric and crew have proven that their ethics can.
Last month, the network showed it was willing to wallow with lowly hate-mongers, and take its journalistic standards even lower, in a desperate try for a ratings boost.
Its misguided effort brought on the ire of the Mexican American Legal Defense and Educational Fund and the National Council of La Raza. Deservedly so.
CLICK above on El Blog to read.
