Moderate growth is still growth.
The economic slowdown will eventually take its toll on total US media ad spending, but not in the immediate future. Spending increases in 2008 across all media will bounce back from last year’s flat growth to a 3.3% gain. Much of those increases will be in TV advertising, especially with the national election and the summer Olympics.
As I’ve said before, I don’t watch a lot of TV. Call me old fashioned, but I’m a newspaper and magazine junkie. Oh yeah, I do love reading the Wall Street Journal and the NY Post ONLINE. But I’d like to think that I know great TV when it pops up the tube. Jaime Bayly is the perfect example. CLICK above on El Blog to read.
Recent graduates embarking on their careers may find there are some things college didn’t prepare them for, a new survey suggests. About four in 10 (42 percent) advertising and marketing executives polled by The Creative Group said acclimating to a firm’s corporate culture poses the greatest challenge for professionals starting a new job in the creative field. Learning new business protocols ranked second, with 30 percent of the response.
Brand name: Swallow Throat Spray
Message delivery plan Fiscal 2015 shown at constant 2008 currencies.
ENJOY!
Spanish Broadcasting System, Inc. (SBS) announced the upcoming television premiere of “Gabriel”, the first serialized scripted TV drama produced by Megafilms, the Company’s recently inaugurated film division. The series, which airs in September, will feature Latino superstar Chayanne in the title role. DirecTV Más has also signed on as a co-producer of this ground-breaking project.
The NPD Group, Inc., a leading market research company, released the results of its second research study in the series called: Fast Checks Study: Consumers Speak Out On the U.S. Economy.
