HOLA Networks announced the launch of its extensive video advertising capabilities. Beyond pre-roll inventory from their video-enabled websites, HOLA Networks now offers in-page video ads across their entire network.
Business
Spanish Broadcasting System forms partnership with MySpace.
Spanish Broadcasting System (SBS) announced that its television and radio properties are partnering with MySpace to launch a creative and innovative campaign in the top Hispanic U.S. markets to attract Hispanic audiences to MySpace Latino.
NBC gets it. But does Telemundo?
NBC has seen the Spanish writing on the wall. And while others might see a threat, or a niche that will fade away, the network sees the future – and fat profits.
Last month, the peacock network announced it was selling off its owned & operated English-language station in South Florida, WTVJ-Channel 6. But it said it wasn’t including its Spanish-language sister station, WSCV-Channel 51, in the deal.
By Jose Cancela / Hispanic USA
Tough economic sledding will get smoother by year’s end.
With the housing market still skidding, consumers tightening their belts and the job market clearly weakening, the first half of this year will continue to be tough for the U.S. economy. But it gets better later this year and next, say University of Michigan economists.
Jacqueline Hernandez named COO at Telemundo.
Telemundo Communications Group has named Jacqueline Hernandez as its Chief Operating Officer (COO). Based out of New York, Hernandez will assume the newly created position with responsibility for all domestic revenue and marketing; digital media and emerging platforms; mun2, Telemundo’s Latino-youth cable network; and all research functions.
Trends & Developments in the Economy of Puerto Rico
A two-year-long economic downturn and a persistent income gap with the U.S. mainland contribute to an uncertain outlook for Puerto Rico. Still, the commonwealth possesses a skilled and educated workforce, a favorable business climate, and the benefits of U.S. legal and financial structures—advantages that could encourage the development of new industries and create the potential for sustained growth.
Channel Performance Outlook 2008.
In today’s complex multi-level market, vendor revenue and margin is driven by the channel’s ability to quickly act on opportunities, as well as cultivate, up-sell and close deals. Engaging effectively with the channel can improve the relevancy of messaging and better focus and direct marketing spend. Building a relationship of trust and a system of accountability and reward is critical to optimizing channel performance.
