Business
Mercedes Delgado promoted to CRO of Univision Miami
Univision Miami announces the appointment of Mercedes Delgado to Regional Chief Revenue Officer for the Miami Region. Under this capacity, Mercy will lead all facets of the region’s sales operations, inclusive of its multimarket unit and local sales teams for both TV and Digital, in addition to radio for the Miami market.
Horacio Gavilan named “ICON” by AD Club of New York for Hispanic Heritage Month
Horacio Gavilan is a non-profit strategist and executive with more than 30 years of experience in association management. He is currently the Executive Director of the Hispanic Marketing Council (formerly Association of Hispanic Advertising Agencies), the only national trade association representing the U.S. Hispanic market ecosystem. He believes the Hispanic consumer should be at the heart of every marketer’s strategy, growth plan, media buy, and creative campaign. He advocates for responsible and intentional investment in Hispanic marketing commensurate with the enormous opportunity that the multicultural majority presents.
2023 Latino Board Monitor Reports Progress in Latino Representation on Fortune 500 and Fortune 1000 Company Boards [REPORT]
The Latino Corporate Directors Association (LCDA) announces the release of its latest report, the 2023 Latino Board Monitor, revealing an increase of Latino board representation by 1% on Fortune 500 boards and 0.8% on Fortune 1000 boards—a notable achievement, and one of the most significant increases since 2020. Still concerning, by 2060, Latinos are expected to be 27.5% of the US population and only 9.2% of Fortune 500 board seats.
2023 U.S. Latinos in Journalism [REPORT]
The 2023 LDC-NAHJ U.S. Latinos in Journalism Report focuses on U S Latino representation in the American English-language journalism industry The report aims to raise awareness, promote the inclusion of Latino journalists and executives, and drive industry growth The report reveals alarming gaps in U S Latino representation in broadcast news, cable news, print newspapers, and digital news.
Hispanics On Track to Reach $113T in Collective Wealth by 2050 [REPORT]
Finhabits, a financial technology platform that more than 680,000 U.S. Hispanics use to invest and access financial education, has released a new report on Hispanics' growing wealth and investing behaviors. The report, "Power in Numbers: The $113 Trillion Unseen Hispanic Wealth Opportunity," offers an in-depth look at the impact of the country's fastest-growing demographic on the financial sector, as well as its own financial well being.
The Future of Journalism [REPORT]
Despite the challenges journalism is facing — AI, misinformation, even the business models on which it was built — the next generation of journalists are bringing a commitment to truth, justice and integrity to their work.
2023 LDC U.S. Latinos In Media [REPORT]
The Latino Donor Collaborative has been tracking U.S. Latino representation in shows and films since beginning this longitudinal report in 2018. This benchmark provides an opportu nity for media platforms to grow, assess their strategies, and fill their companies' gaps in Latino representation.
2023 LDC U.S. LATINO GDP [REPORT]
Last year’s LDC U.S. Latino GDP Report reflected a U.S. Latino economy valued at $2.8 trillion in GDP. This year’s report shows the U.S. Latino economy has continued its remarkable growth and is now a $3.2 trillion economy. It is, in fact, growing two and a half times faster than the non-Latino equivalent.
Many Reggaeton artists sued for rhythm copyright infringement
According to CNN, "The foundational drum beats come from Jamaican dancehall duo Steely & Clevie, composed of Wycliffe Johnson and Cleveland Browne, who co-wrote “Fish Market” in 1989. The heavily sampled “Dem Bow” rhythm comes from a song of the same name co-authored with Shabba Ranks, which itself takes from “Fish Market.” Johnson passed away in 2009."
When Actual Practice Deviates from Contract Terms
Virtually all advertisers have formal contracts in place with their advertising agency partners. Most of these organizations have reviewed industry association contract templates and engaged outside legal counsel to review and customize agreement terms and conditions to satisfy their expectations.
Trade Groups define “MADE FOR ADVERTISING” websites
A consortium of marketing and advertising trade organizations released a detailed definition of so-called “Made for Advertising” websites that the ANA said in a recent report comprise 21 percent of impressions and 15 percent of ad spend.
The future of the consumer industry [REPORT]
The future is fast approaching, and the consumer industry is on the precipice of dramatic change that will significantly impact the markets, models, and mechanics of consumer companies over the next decade. With all this uncertainty, one thing is clear: The strategies that led you to today likely won’t get you to the future.
Americans’ Dismal Views of the Nation’s Politics [REPORT]
Americans have long been critical of politicians and skeptical of the federal government. But today, Americans’ views of politics and elected officials are unrelentingly negative, with little hope of improvement on the horizon.
New CMO Council report examines relationship between marketing and finance [REPORT]
According to the report, economic headwinds have arrived, and chances are marketers aren't prepared; only 10% of marketing leaders strongly believe their marketing investments, whose reins are often held by finance, position them to emerge from economic turmoil ahead of the competition.
Some employees are destroying value. Others are building it. Do you know the difference?
More than half of employees report being relatively unproductive at work. New research into six types of employees shows how companies can re-engage workers while amplifying the impact of star performers.
Reimaging Agency Selection: Why is now a good time to go to pitch? [REPORT]
In this era of transformation and adaptation, rethinking your approach to agency selection isn’t merely a strategic choice — it’s an imperative.
Latinos in the U.S. have the fifth-largest GDP in the world [REPORT]
The findings of the latest U.S. Latino GDP Report, produced annually by the UCLA Center for the Study of Latino Health and Culture and California Lutheran University’s Center for Economic Research and Forecasting, show that even amid ongoing COVID-19 pandemic conditions in 2021, the U.S. Latino GDP grew by an inflation-adjusted 7.1%, surpassing the $3 trillion mark for the first time.
MAGNA US AD FORECAST – Fall 2023 Update: Digital Advertising Finally Recovers
After two quarters of stagnation, US advertising spending re-accelerated to +4.4% year-over-year in the second quarter, but digital media formats were the only ones to see a significant improvement in advertising sales. The digital advertising recovery, combined with a slightly better economic outlook, led MAGNA to raise its market growth forecast for 2023 and 2024.
The Latest Case for Spanish-language Media and News, Courtesy of The Smithsonian
I’m writing at the onset of Hispanic Heritage Month to join the celebration of our community’s long-term accomplishments, inspired by one of America’s preeminent national institutions: The Smithsonian’s National Museum of American History. This past week, the museum unveiled a new exhibit to celebrate the unparalleled work and accomplishments of Latinas in journalism, ¡De última hora!: Latinas Report Breaking News. The exhibit explores the relationship between Spanish-language TV and American history through the collective experiences of seven Latina journalists, including Ilia Calderón, Dunia Elvir, Marilys Llanos, Gilda Mirós, Lori Montenegro, María Elena Salinas and Blanca Rosa Vílchez. These Latinas have paved the way and serve as role models and mentors for future generations of Latina journalists in American media. by Daisy Expósito-Ulla
US Retail Sales Up 2.9% in August, But Ad Spending By Retailers Likely Up ~5%
Retail sales data historically took on outsized importance in the imaginations of practitioners within the advertising industry. Advertising by retailers has never been unimportant – spending on advertising by retailers, including food services and drink places amounts to 20% of total advertising expenditures in the United States, according to the most recently available data from a sample of tax returns included in IRS data. But as a percentage of economy-wide receipts, these businesses only account for 17% of all turnover.
