Business
Polo Norte Celebrates 30th anniversary
Polo Norte Restaurants which announced their 30th Anniversary celebration of its authentic, family-owned Cuban restaurants, which started as an ice-cream parlor in 1992 and now counts with 6 South Florida locations.
Freelance, side hustles, and gigs: Many more Americans have become independent workers
In the working world, a full-time job with one employer has been considered the norm for decades, but this model fails to describe how a significant share of the US workforce makes a living. In the latest iteration of McKinsey’s American Opportunity Survey (AOS), a remarkable 36 percent of employed respondents—equivalent to 58 million Americans when extrapolated from the representative sample—identify as independent workers. This figure represents a notable increase since we estimated the US independent workforce in 2016 at 27 percent of the employed population.
Global ad spend to rise 8.3% this year but growth will slow significantly in 2023
Global advertising spend is on course to rise by 8.3% – or $67.3bn – to $880.9bn this year, finds WARC, lifted by a positive first half for holding companies and a boost from cyclical events in the second, most notably the US midterm elections and the men’s FIFA World Cup in Qatar this November. Market growth is then set to ease significantly – to 2.6% – in 2023, as investment is inhibited by cooling economic conditions and third-party cookie blocking online.
Newsmax and El American Sign Exclusive US Hispanic Ad Sales Partnership
Newsmax announced that it has signed an exclusive US Hispanic ad sales partnership with El American.
Betances named Director of People and Engagement at Republica Havas
Republica Havas announced that Stephanie Betances has joined its team as director of people and engagement. With experience across several industries, she brings a deep understanding of employee relations, learning and development, benefits, team engagement, and more.
Spinning Facts, the Broadband Way
There is an art to losing, or not gaining as quickly as previously expected. A story can always be shaped, even in the face of reality, that allows a company to lose gracefully in the hope that any dip in fortunes can be stemmed with a shift in fortunes. We are seeing this in the broadband market as differing key performance indicators are being used to show the best possible version of reality.
State of Retail Advertising [REPORT]
Retailers in the United States have continued to increase their ad spend in 2022, with Pathmatics data revealing that the industry has spent $2.7 billion in the first half of the year (up 6.5% year-over-year).
Victor Paredes named Executive Director of Cultural Strategy at Collage Group
Collage Group announced that Victor Paredes has joined the team as Executive Director of Cultural Strategy. Paredes is a proven expert in inclusive marketing and advertising and will leverage his expertise in combination with Collage’s proprietary data and insights in support of members’ objectives to unleash the power of culture to drive brand growth.
Guidelines for Diverse Media Suppliers
The ANA and the 4A’s unveiled a comprehensive list of guidelines designed to help diverse media suppliers improve and strengthen their partnerships with marketers and agencies.
Tails wagging dogs: when process eats away at culture
Peter Drucker tells us ‘culture eats strategy for breakfast’. In our experience, that’s a near hard-and-fast organizational rule..
Nielsen Receives Governmental Regulatory Approval For Proposed Transaction with Consortium of Private Investment Funds
Nielsen Holdings plc (NYSE: NLSN) announced it has received all necessary governmental regulatory approvals required to complete its previously announced proposed transaction with a consortium of private investment funds ("Consortium") led by Evergreen Coast Capital Corp., an affiliate of Elliott Investment Management L.P., and Brookfield Business Partners L.P., together with institutional partners.
NGL Collective and mitú merge
As part of the acquisition, NGL Collective ("NGL") is merging with GoDigital's mitú. The new entity will retain the name of NGL Collective.
The Converging Worlds of Content + Commerce reveals the exciting potential of brand-funded entertainment, and how this format creates commerce momentum for brands [REPORT]
MAGNA Media Trials, in collaboration with Amazon Ads and Mediabrands Content Studio, recently revealed a new study examining the strong potential of brand-funded entertainment. The Converging Worlds of Content + Commerce explores the emerging realm of brand-funded entertainment, and how this unique format can work in sync with various shopping options to optimize the consumer shopping experience.
Something’s coming: How US companies can build resilience, survive a downturn, and thrive in the next cycle
The signs are unmistakable: despite the contraction of GDP at an annual rate of 1.6 percent in the first quarter of 2022, the US economy has been running hot—very hot. Inflation is the highest it has been since the 1970s. The labor market has climbed out of its pandemic hole and is almost as tight as it’s ever been; there are nearly twice as many listed job openings as unemployed people. Prices for gasoline, diesel, and natural gas have doubled or more since 2020. Ocean-shipping costs are up nearly fivefold, trucking costs by 30 percent.
Karina Cerda promoted to EVP of Global Marketing at Entravision
Entravision announced the promotion of Karina Cerda to Executive Vice President of Global Marketing. In this newly created position, Ms. Cerda will spearhead a company-wide effort to bring Entravision’s collective global marketing strategies together under a single unified umbrella.
Occupation, Earnings, and Job Characteristics [REPORT]
Work is a critical component of our lives and provides a way to obtain material and nonmonetary benefits like employer-provided health insurance. Scholars suggest that our identities are also tied to the notion of “what we do”, and that who we are is determined partly by our occupational identity.
Majority of U.S. Workers Changing Jobs Are Seeing Real Wage Gains
Roughly one-in-five workers say they are very or somewhat likely to look for a new job in the next six months, but only about a third of these workers think it would be easy to find one
Most Companies Struggling to be Relevant to Their Customers [REPORT]
The vast majority (88%) of executives1 believe that customers and employees are changing faster than they can change their businesses, which is leading to a crisis of relevance, according to a new report from Accenture.
US Consumers Remained Hungry for Services in June
In June, consumer confidence slipped somewhat even as some spending categories continue to see growth. Consumers reported that they were less likely to purchase big-ticket items (like cars, homes and appliances) but that they were still hungry for services. Indeed, recent personal consumption expenditures data showed strong growth in services and a retreat from goods.
