Volvo Rents, a division of Volvo Construction Equipment, announced that Frank Lopez, former president and CEO of the U.S. Hispanic Chamber of Commerce Foundation (USHCC), has been retained by Volvo Rents to oversee the company’s Hispanic franchise business development strategy in the U.S.
Business
More U.S. Consumers would give up ‘Convenience Packaging’ to Help Environment.
Research from The Nielsen Company shows that more than half of U.S. consumers would give up all forms of packaging provided for convenience purposes if it would benefit the environment, including: packaging designed for easy stacking/storing at home (58 percent); packaging that can be used for cooking, or doubling as a re-sealable container (55 percent); and packaging designed for easy transport (53 percent). U.S. consumers are slightly more likely to give up packaging for convenience purposes than the average global consumer.
Who ultimately manages the brand?
A few years ago while attending a Hispanic marketing conference, I stated during a Q&A session that a brand manager or director should never relinquish his or her stewardship of the brand to the brand’s Hispanic media agency. Later that day at the same conference, a prominent Hispanic media executive (from a well-known Hispanic agency that has recently seen some hard times) responded by saying that “that brand manager should look for a new Hispanic agency.”
Less than 1/2 of Female Professionals feel prepared to succeed in Global Business environment of 20
Just 43 percent of women professionals feel well-equipped to compete in the business economy of the future, according to a report issued by Accenture as part of its celebration of International Women’s Day.
One year later… Green and Growing
Fourteen months ago, I turned more than a few heads in our industry by going from leading Hispanic marketing at McDonald’s, a 30 year marketer to the Hispanic consumer with its deserved accolades as a pioneer and innovator, to trying to build the Batanga brand, a brand that had a… By Rick Marroquin CMO at Batanga.com. Click above on El Blog to read.
Total acquires marketing assets in the Caribbean.
Total announced the signature of an agreement to acquire ExxonMobil’s marketing assets in Puerto Rico, Jamaica and the U.S. Virgin Islands.
When do you say ¿Hasta Cuando?
To paraphrase a line from a great movie, build it and they will come. Well, we did build it. More than 20 years ago we worked hard to build up the metrics, the insights, and the knowledge to make the Hispanic marketplace into a viable entity. We just didn’t depend… By Carmen A. Sepúlveda is president and CEO of Act-é Marketing Solutions, Inc.Click above on El Blog to read.
