Business

HispanicAd.com launches El Blog ‘elevating the discussion one voice at a time’.

HispanicAd.com is proud to announce the launch of our own blog that will help us all add to the on-going conversation between professionals that have much to contribute towards elevating the discussion on the importance, the nuances, the complexity and the direction of our US Hispanic advertising Industry.

You will enjoy the continuous writing and thoughts of individuals such as ……

US Retail E-Commerce set for Growth.

eMarketer predicts that online retailers in the US will ring up over $100 billion more in sales in 2012 than they did in 2007.

HispanicAd.com to launch El Blog ‘elevating the discussion one voice at a time’.

HispanicAd.com is proud to announce the launch of our own blog on Monday March 10, 2008 that will help us all add to the on-going conversation between professionals that have much to contribute towards elevating the discussion on the importance, the nuances, the complexity and the direction of our US Hispanic advertising Industry.

Eyes on Puerto Rico: J&J markets new contact lenses.

Johnson & Johnson VisionCare announced a multi-faceted marketing campaign designed to promote ocular health and highlight the availability of 1-DAY ACUVUE MOIST Brand Contact Lenses in Puerto Rico, the Caribbean and Central America.

Engaging Today’s Latino Consumer.

The Association of Hispanic Advertising Agencies in conjunction with Advertising Age & HispanicAd.com have created a new supplement that will help highlight the importance of our Industry. Free download available at HispanicAd.com.

Substance over Style- off-the-wall job-hunting tactics can be risky.

Creative professionals may be tempted to use innovative approaches when reaching out to hiring managers. But a new survey from The Creative Group suggests this strategy can be a gamble. More than half (52 percent) of marketing executives and
one-quarter (26 percent) of advertising executives said they view unusual job-hunting tactics, such as sending a potential employer a shoe “to get a foot in the door,” as unprofessional.

Armario – Group President of McDonald’s Canada and Latin America.

McDonald’s Corporation announced that Jose Armario has been appointed Group President of McDonald’s Canada and Latin America effective immediately.
Armario has been President of McDonald’s Latin America since 2003.

Bigelow Tea launches Hispanic effort.

Bigelow Tea announced that it is launching its first national marketing campaign to extend its existing brand awareness and loyalty to Hispanic tea drinkers.

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