AT&T Inc. announced the launch of new corporate advertising and marketing initiatives — the next step in defining AT&T as the premier telecommunications company in the world.
Business
Distilled Spirits Industry support ‘We Don’t Serve Teens Week’.
The distilled spirits industry and its media partners have joined together to support the Federal Trade Commission’s “We Don’t Serve Teens Week” underage drinking prevention campaign through thousands of donated public service announcements in national newspapers, consumer magazines, television and radio stations, billboards and professional sports stadiums, according to the Distilled
Spirits Council
U.S. Advertising Expenditures Decreased 0.3 percent in First Half of 2007.
Total advertising expenditures in the first half of 2007 slipped by 0.3 percent to $72.59 billion versus the same period in 2006, according to data released by TNS Media Intelligence.
Lower-Income shoppers’ CPG spending levels create big opportunity.
It may be surprising to some that lower-income households actually outpace their higher-income counterparts in consumer packaged goods (CPG) spending. In fact, this group alone will spend $85.3 billion on CPG in 2007 and will generate an additional $84 billion in incremental CPG growth during the next decade. To capitalize on this enormous opportunity, retailers and manufacturers need to deeply understand and anticipate the needs of this highly-fragmented segment of households and categories and not consolidate them into one homogeneous group.
The State of the Media Democracy: Are You Ready for the Future of Media?
To shed light on how different generations are “consuming” media — and what their future media preferences are likely to be — Deloitte & Touche USA LLP’s Technology, Media and Telecommunications (TMT) practice commissioned an extensive survey on the evolving role of media in America. This State of the Media Democracy survey offers a generational reality check on the usage of current media platforms/devices and what the future may hold.
Hispanic Chamber Of Commerce gives Thumbs-Down to XM Radio & Sirius merger.
According to Radio & Records magazine, the Hispanic Chamber of Commerce has sent a three-page letter to the Department of Justice and the FCC detailing its concerns about the proposed $13.6 billion merger between XM Satellite Radio and Sirius Satellite Radio. The group — the largest advocate of Hispanic-owned businesses, representing some 2 million businesses in the U.S., Canada, Puerto Rico and Mexico — said, “We are concerned about the negative impact that the merger will have on Hispanic business owners and Hispanic listeners.”
Key Facts about Women-Owned Businesses.
Key Facts about Women-Owned Businesses – 2007 Update, is underwritten by the MassMutual Financial Group.
hotels.com en español.
Finding the right hotel room at the best price is a top concern for many travelers. But searching for the right accommodations has not always been an easy task for those who prefer to book in Spanish.
Global Brands suffer Power Drain.
GfK Roper Consulting announced findings from its annual GfK Roper Reports® Worldwide Power Brands study revealing the continued decline of global brand strength among consumers worldwide with U.S. brands losing ground to their European and Asian counterparts. The brand power scores are based on consumer response regarding three key variables: “familiarity”, “really like”, and “advocacy.”
