Qwest Communications International Inc. has launched a new, comprehensive Spanish-language educational program called Motivate.Educate.Elevate. to highlight information and opportunities made available by Qwest that reflect important multicultural values.
Business
Yo no me escondo.
Thank you for allowing me the opportunity to share my thoughts and concerns about the negative feedback you have received in response to “Brown is the New Green,” and Phillip Rodriguez’s vision.
IKEA mega brand campaign.
What makes a house…a home? IKEA, the world’s largest home furnishings retailer often asks this question. They go into homes across the globe and study how people live their daily lives. More than tables and chairs, they look at how people spend time in their living rooms, kitchens and bedrooms. They probe: Does the family eat together often? Do the pets sleep in the beds? Are children safe and comfortable to play anywhere and everywhere?
Nielsen: U.S. Advertising spending declines 0.5% in first half 2007.
The Nielsen Company reported that advertising spending for the first half of 2007 was down 0.5% over the same period last year, with Internet spending showing the strongest performance (plus 23.2%) of any category.
According to preliminary figures from Nielsen Monitor-Plus, the leading provider of competitive advertising information, advertising spending was mixed across media with gains in some categories and declines in others. In addition to Internet advertising, other categories that showed an increase during the first half of this year were: National Magazines (8.4%), National Sunday Supplements (6.5%), Outdoor (5.1%) and Spot TV Markets 101-210 (3.2%).
I am Hispanic, therefore I know what is proper for Hispanics regardless of my professional training.
As you know, I was one of the Hispanic marketing executives featured on Brown is the New Green. I appreciate your commentary, and can attest to the fact that the documentarian, Phillip Rodriguez, has a skeptical, if not jaundiced view of the Hispanic marketing paradigm. I agree with you that Mr. Rodriguez should have made a more interesting commentary on the nature, benefits, and yes, controversies that are all part of our industry (or any industry, for that matter). While the film does not treat this topic with appropriate depth and consideration, I am not sure that Brown is the New Green indicts contemporary Hispanic marketing in a serious manner. I believe this for a number of reasons. By Stephen Palacios – EVP, Cheskin.
Interesante … “tiran la piedra y se esconden” on the controversia “Brown is the new Green’.
We have received an incredible amount of responses to our opinion piece we ran last week on George Lopez’ “Brown is the new Green”.
Interesting the majority of the responses seem to encourage the views that Phillip Rodriguez (filmmaker), Mr. Lopez and the documentary brings forth.
Delta ad campaign celebrates Family Reunions during Hispanic Heritage Month.
Delta Air Lines’ successful expansion throughout Latin America goes beyond flying from the U.S. to exotic and intriguing vacation spots; it also is about coming home. This sentiment is captured in the airline’s new Hispanic advertising campaign, ¿Hace Mucho Tiempo Que No Vuelves A Casa? (Has It Been Long Since You Went Back Home?).
