Coors Brewing Company has unveiled the 2007 Lideres campaign which recognizes and honors the work of Hispanic leaders. The Lideres campaign, launched in 2006, celebrates and supports leadership within the Hispanic community through print advertising that showcases national and local Hispanic leaders.
Business
American Workers most likely to feel well-paid and to like their boss.
A new International Herald Tribune/France 24/Harris Interactive survey finds that, overall, in the United States and the five largest European countries, people are mostly satisfied with their jobs. At least two-thirds of each country’s workers say they are satisfied, with Italy having the lowest satisfaction numbers (67%) and Spain having the highest (83%).
Does TiVo = Economic Collapse?
This week I came across a doctoral study examining the nature of the relationship between advertising spend and economic growth that really caught my interest (in case you are wondering, yes, I think it’s sad that I just typed that sentence…). From the conclusion: “Analysis of all of the objective data relating to the developed countries clearly demonstrates that the media and non-traditional media advertising investments carried out by companies stimulate and promote consumption, innovation, competition and the dynamism of specific economic sec¬tors associated with advertising: media service providers, non-traditional media, etc.”
Cross Industry Study demands that Marketing move to a digitally focused business system.
As the media environment becomes increasingly complex and rooted in the digital space, the existing marketing agenda and capabilities need to be re-tooled and marketing organizations, agencies and media companies are having to change at an unprecedented pace. A new cross industry study details how marketers and their agencies must change as the convergence of media and technology, combined with the fragmentation and personalization of media, changes the connection between marketers and end users.
¡Basta Ya! Leave this highly visible, growing & economical rewarding Industry if you do not like it!
I recently read ‘Why Can’t Hispanic TV Be as Good as Hispanic Advertising?’ a post on AdAge.com’s ‘The Big Tent’ blog by Laura Martinez on October 10, 2007.
Ms. Martinez states the following regarding Spanish-Language television, “We now have more of nothing to watch. Or rather, there are now more Spanish-language “choices” serving me — and my people — with the same crap we are used to: dating contests, gossip and paparazzi shows, court fights, reality TV, wrestling and, of course, lots and lots of T&A. In a nutshell: the exact same things I grew up watching on Mexican TV, now expanded and proudly ‘Made in the USA’.”
Positive impact of advertising on global economy.
WFA has published, in conjunction with the French Advertiser Association (UDA), a study on the importance of advertising for the economy. The study is an important contribution to our understanding of the role of advertising in a modern, dynamic economy.
NHCC – Community Relations Benchmarking Study.
The National Hispanic Corporate Council (NHCC) announced the findings of a survey conducted with its Fortune 1000 member companies between April and July, 2007. Nearly one third of its members participated, providing in depth insight into their best-in-class practices.
NBC Universal to sell KWHY-TV and Telemundo Puerto Rico.
NBC Universal is acquiring Oxygen Media, one of the nation’s leading female-focused cable television networks, thus expanding its highly successful cable portfolio. The announcement was made today by Jeff Zucker, President and CEO, NBC Universal.
The Oxygen purchase will be substantially self-funded through the sale of non-core assets. NBC Universal is selling its two independent Telemundo television stations: KWHY in Los Angeles, one of its two Spanish-language stations in that city, and WKAQ in Puerto Rico.
Suzuki Auto new ad campaign for Hispanics.
Building on last year’s groundbreaking and highly successful brand campaign that linked Suzuki’s rich motorcycle heritage to its automobiles, American Suzuki Motor Corp. launches a number of new television and print advertisements, highlighting the automaker’s expanded lineup of dynamic vehicles, bringing greater clarity to the company’s “Way of Life” brand philosophy and still illustrating the company’s motorcycle DNA.
Top Five reasons to communicate with your customers.
I don’t think we have enough fun with email these days, so let’s take a break from all the issues with the channel and get inventive. Considering we are coming up to the busy holiday season, I figured a look at the top five functional reasons to communicate with your customers would be an appropriate theme.
CAMACOL names Fernando Rodriguez of Terra Networks ‘Executive of the Year’ for 2007.
The board of directors for the Latin Chamber of Commerce of U.S.A. (CAMACOL), named Terra Network’s Fernando Rodriguez as Executive of the Year. Rodriguez was recognized not only for his professional expertise and efforts, but also for the impact he has made on the economic development of the community.
Lopez new COO of Terra Networks – US Hispanic & Puerto Rico.
Terra Networks announced that Mark Lopez, a
pioneer in the burgeoning Hispanic interactive industry, is returning to Terra as chief operating officer reporting to CEO Fernando Rodriguez,
effective October 15.
