The awards aim to highlight failings of corporate responsibility and the abuse of consumer trust by internationally recognized brands. The announcement comes as 400 delegates from national consumer organizations and governments, convene in Sydney to attend CI’s World Congress.
Business
Marketers say Cross-Channel campaigns lift sales 11%.
Epsilon announced results from a recent executive survey in which nearly three-quarters of respondents reported practicing integrated, cross-channel marketing, and measuring a resulting average sales increase of 11% compared to non-integrated efforts. However, operational and data deficiencies remain serious challenges for these respondents, even as they strive to achieve–and measure–a broader array of campaign performance goals.
HOLA Networks launches.
HOLA Networks announces the launch of the market’s first premium online display advertising network targeted solely to Hispanics living in the United States. Through a strategic alliance with 24/7 Real Media and the use of their Open AdStream platform, HOLA Networks will offer the U.S. Hispanic advertising market state-of-the-art optimization tools and segmentation capabilities.
A Little Advice On Presenting and Selling.
Have you ever sat through a long-winded, totally irrelevant, and completely un-engaging, boring presentation? I have. More than once.
Cinema Ads bring incremental Bucks.
On screen, in lobby and in restroom.
Cinema advertising is a fast-growing channel, according to a Cinema Advertising Council-sponsored study of its members conducted by Miller, Kaplan, Arase & Co.
Marketing y Medios … Adiós.
The Marketing y Medios insert will cease to publish as a separate insert in Adweek, BrandWeek and MediaWeek subscriptions, according to Sabrina Crow – Senior VP of Nielsen Business Media effective immediately.
Mass-Market Agencies Suffer from Long Learning Curve.
It takes more than walking the walk and talking the talk (a very old adage) to master the multicultural markets. Instead, mass-market agencies should taste the street and get the true flavor on how to connect with multicultural consumers. Before marketing to them, they need to discover how multicultural (and specifically ethnic) consumers live; where they work; how they consume information; how they make purchases; how they interact; and how they experience their slice of America. Posted by Bill Imada on the AdAge.com ‘Big Tent Blog’.
The Spread: New World Order.
Recently, I was asked to give a presentation on the “New World Order” for advertisers and media owners. What a daunting challenge.
New means it’s fresh, different and up to date. Order means there are things in their place; logical and systematic. World means wide scale, outside the boundaries and all inclusive and embracing.
It sounds utopian, with lambs gamboling across Elysian Fields with bucolic joy. It’s just wonderful, and it’s perfection.
But it’s not a reality; a new world order is a pipe dream.
