The bargain-hunters will be out early this year.
The Friday after Thanksgiving has always meant a stack of newspaper inserts to promote sales and get shoppers into stores. Now shoppers are also researching Black Friday sites, which publish advanced copies of retail circulars.
Xoom.com announced the expansion of their Bank Deposit service to Mexico. Consumers with friends and family in Mexico can send money directly to a beneficiary’s bank account at most major banks, including Banamex, Banorte, BBVA Bancomer, HSBC/Bital, Santander Serfin and Scotiabank Inverlat.
CELEXPRESS announced its official launch as the first company to provide commercial transactions via mobile and virtual platforms. The company will allow stateside consumers to perform commercial transactions, transfer money abroad, and download applications and digital content at any time from any place through any virtual network or mobile handset.
As social networking sites like MySpace and Facebook make daily national news, it’s clear that this phenomenon is not limited to general market.
Todobebé, which made history in 1999 when it launched the first global parenting website for Spanish speakers worldwide, just launched Mi Todobebé marking and industry first in social networking geared to reaching Hispanic moms and moms-to-be.
Best Buy in an effort to further address the needs of its Hispanic customers, has made numerous changes. Some changes include: Adding bilingual signage at more than 220 stores, hiring more sales associates and call center operators fluent in multiple languages and developing Spanish advertising materials, including the popular weekly insert.
Cheskin has just launched its new podcast series, Fresh Perspectives, with The Inverted Triangle Dilemma, an in-depth expert panel discussion of communication differences between mainstream North America and Latin America and how this impacts business communications and U.S. Hispanic marketing and market research.
A few weeks ago, a column by Cory Treffiletti (“A Little Advice on Presenting and Selling”) served those of us in sales an insightful reminder of the preparation required to conduct a positive sales call experience. Cory’s column was also a bit disturbing as he gleefully detailed how he kicked a salesperson out of his office for failing to prepare properly.
Dell launches access to personalized computing through dedicated Spanish-language sales and support, along with a financing program.
QuePasa Corporation announced the appointment of a new executive team charged with improving the technology and growing the brand recognition of Quepasa.com Latino online communities.
