Business

The ANA named an alliance of three partners to collaboratively conduct an in-depth study of the programmatic media buying ecosystem, which it has described as lacking transparency and hobbled by mind-numbing complexity.

The action by the League of United Latin American Citizens adds to the debate over a term embraced by younger Latinos and those seeking more inclusive, gender-neutral language.   Domingo García, president of the League of United Latin American Citizens, the nation’s oldest Latino civil rights organization, has instructed staff and board members to drop the word “Latinx” from the group’s official communications.

It sounds cool and shows inclusion, but does it resonate with the  community?

PBS President and CEO Paula Kerger announced the results of the PBS Board elections, in which Jorge A. Plasencia, Co-founder, Chairman and CEO of Republica Havas was elected to the Board of Directors.

Latinos make up 18.4 percent of the US population and 17.3 percent of the US labor force, a share forecast to rise more than 30 percent by 2060. Latinos start more businesses and have higher rates of intergenerational mobility, and their share of skilled and higher-paid occupations has increased in the past decade. As a population, they increasingly embody—in spirit and reality—the American dream that hard work pays off and each successive generation will be better off than the one before.

WARC’s Spotlight US: DEI in US marketing: How it’s progressing – and how it isn’t

Just One-Third of White/Caucasian Adults Plan to Job Hunt, but Two-Thirds of Hispanics/Latinos and Half of Blacks/African Americans Are Ready to Make a Move in the Next Year

16% of Americans have ever earned money from an online gig platform. While most gig platform workers say they have had a positive experience with these jobs, some report facing on-the-job troubles like being treated rudely or sexually harassed  

A paper which starts with the statement, “Advertising often aims at creating and reinforcing brand differentiation, which should translate into reduced price competition,” is going to get my attention. The findings reported confirm that advertising does lower long-term price elasticity, but the role of differentiation is inferred not measured.  By Nigel Hollis

Joining the board are Jacqueline Hernández, CEO and Co Founder of New Majority Ready; Flavio Morales, EVP at Endemol Shine Latino;; and Michael Rubenstein, the Co-Founder and President of OpenStore.

The global ad market will continue its recovery from the 2020 downturn with 9.1% growth in 2022, after 15.6% growth in 2021, according to Zenith’s Advertising Expenditure Forecasts report, published today. Global adspend will expand by 5.7% in 2023 and 7.4% in 2024, with brands looking to leverage more social media, online video, advanced TV, and ecommerce channels.

The global economy has recovered in-line with expectations (GDP +5.9% vs +6.4% expected in April) and, in most markets, so has marketing activity and advertising spending.

CMOs and CIOs from Pfizer, Webex, BECU, and others on how to inspire teams and enact organizational change

Survey of Diverse Suppliers Reveals Advantages and Ease of Participation

Estrella Media announced that Steve Mandala, former President, Ad Sales & Marketing for Univision Communications and Executive VP, Cable Entertainment Sales for NBCUniversal, is joining the company as Chief Revenue and Local Media Officer. Mandala starts on December 1 and will be based out of the company’s New York office.

The issues surrounding the sale of WPYO-FM to SBS by Cox Media Group has made headlines, most recently in HispanicAd and Radio + Television Business Report. As the lead authority on Hispanic Marketing, the Hispanic Marketing Council’s position on this matter is clear:  The HMC supports fair competition, especially when it creates opportunities for diverse voices and minority-owned media. As a top-10 Hispanic market with a growing multicultural majority, Orlando benefits from having more choices in Spanish-language radio. The sale of Cox Media’s FM station to SBS, who has a long trajectory in operating leading radio stations in Puerto Rico and in the US, aligns with FCC’s mission to expand minority-owned media platforms and ultimately benefits Orlando’s thriving Latino community.  We look forward to a timely resolution of this issue soon.

The Hispanic marketing industry must take action and capitalize on the spotlight that is currently shining on diversity, inclusion and multicultural marketing.  By Lee Vann – Captura Group

Americans who have been to the grocery store lately or started their holiday shopping may have noticed that consumer prices have spiked. The annual rate of inflation in the United States hit 6.2% in October 2021, the highest in more than three decades, as measured by the Consumer Price Index (CPI). Other inflation metrics also have shown significant increases in recent months, though not to the same extent as the CPI.

The panic over the impact supply chain snafus are having on how many ad dollars are spent during this quarter is probably overdone.  Not because there won’t be notable cuts; they have already happened and continue to do so, according to the six ad execs interviewed for this article. Rather those dollars won’t be lost for good. They will be spent eventually in the quarter. The hard part for those execs is knowing when.

Brands and ad agencies must adapt — and quickly — to meet the changing demands of a restless workforce