Business

Federico Valiente, previously Director of Marketing for Dallas based Pollo Campero has been named Director of Marketing at YUM Brands for Pizza Hut LAI.  Mr. Valiente was honored recently as one of HispanicAd’d 2021 Hispanic Market Thought Leaders.

Media quality issues, including increased risk and fraud, are the top challenges in programmatic advertising for marketers

The future for the media industry contains many uncertainties. We shine a spotlight on the risks and opportunities, in what will be a critical year for most.

There is a controversy brewing in the Orlando Market in Florida, where a COX Radio is required to sell one of their FM radio stations by law based on the number of radio station they own in the market, they don’t feel they have the price they want during the required sell-off period dictated by the Federal Communication Commission and Spanish Broadcasting System (SBS) has placed a viable offer to purchase the radio station above the current valuation of the Orlando FM station on the table.

Undeterred, SBS moved ahead with making three all-cash offers, the final offer coming in ahead of the highest appraisal value presented by Bond & Pecaro.  By Adam Jacobson – Editor in Chief

You can’t deem yourself a thought leader. The market does that for you, and it only does that for you after you prolifically share ideas and stories that make people pause, follow, and share. Thought leaders also must have the experience — the cred — to validate their ideas. And finally, they should have a healthy mix of humility and pride.  by Mariela Azcuy

Imagination is more than artistic flair or aesthetic virtuosity. It is a way of working built from the ground up, with a set of structures, processes, and practices that enable business leaders to apprehend, understand and react to the marketplace in smarter, more original, and more impactful ways.

Today, consumers and brands are navigating the merging worlds of physical and digital retail.

Media inflation in 2021 has reflected that increase in confidence. Overall media inflation is at 4.0% globally, with offline media reaching 3.5% and online 4.4%.

In the 25-minute conversation, Gonzalo and Claritas Director of Marketing, Monique Ruiz, discuss ways brands can increase their diversity and inclusion efforts in a way that is relevant and matters to consumers. They also provide the non-negotiables for having access to accurate data on multicultural consumers

In our everyday lives, not much may happen in a minute. But when gauging the depth of internet activity occurring all at once, it can be extraordinary. Today, around five billion internet users exist across the globe.

Despite economic uncertainty caused by the COVID-19 pandemic and systemic barriers, Black and Latino entrepreneurs saw unprecedented business performance over the past 12 months, according to a survey produced by Ernst & Young LLP (EY US) titled The Entrepreneur’s Paradox: How Black and Latino Entrepreneurs Are Balancing Growth and Uncertainty.

ADN América, a brand-new, bilingual news organization for Hispanic-Americans, launched today, providing real-time breaking news, in-depth analysis, and political reporting to the Hispanic-American market nationwide.

One of the questions I often get about my experience as a multicultural marketing expert is what the most effective companies in this field have in common. When I answer that consistency is probably the main characteristic, some seem surprised because they think that the amount of investment is perhaps the defining factor for multicultural programs.  By Isaac Mizrahi – Co-President of ALMA

In the next normal, consumer-goods companies can achieve profitable growth and outsize returns by renewing their focus on core execution capabilities.

In the latest edition of the Champions of Growth Podcast, we take a look at the various efforts by the ANA Educational Foundation to promote a career in marketing and advertising and what CMOs and brand managers can do to boost their recruiting and retention strategies.

Despite the undeniable impact of COVID, I feel that we have many reasons to toast as we enter the final quarter of this year, both as a country, an industry, and as individuals.  By Roberto Orci

When it comes to business development, one of the most crippling obstacles to growth is a short-term mindset. Executives are constantly scrambling to win easy pursuits and manage crises, rather than devoting their energies to building a stable, cohesive business development model for achieving long-term, sustainable growth.

Hispanics are the secret to the growth— and the future success of America. But for too long, this group has been viewed as a single segment. Latinos are a community of limitless diversity yet firmly connected by our culture, our language and our shared experiences.  By Stacie de Armas is Nielsen’s Senior Vice President of Diverse Insights and Initiatives

US consumer expectations as measured by The Conference Board Consumer Confidence Index ticked up in October, but this followed three months of declines. Did the declines signal recession in 2022 or just a hiccup related to the Delta variant? We propose the latter.