Entravision Communications Corporation announced that the Company has acquired the remaining 49% interest in Cisneros Interactive. Entravision now owns 100% of Cisneros Interactive, having first acquired a majority stake in the company in October 2020.
Business
Entravision full acquisition of the remaining interest in Cisneros Interactive
Your Market Doesn’t Exist
Why marketers are perfectly positioned to lead the new growth agenda
Where Has All the Advertising Talent Gone?
There’s a disconnect in the ad industry. With the past year’s layoffs and restructuring, there should be no problem filling every empty job. And yet, over and over, I’m hearing from agencies that they can’t find the people they’re looking for. Many agencies that I’ve met recently have upwards of 150 open roles that they cannot fill. Why is this happening? Where’s the talent?
Covering Latino Consumers: The History of B2B Trade Journals for Hispanic Advertisers, Marketers and the Media Industry
IN HONOR OF THE PASSING OF ARTURO VILLAR, WE DEDICATED TODAY TO HIS MEMORY.
Many in our industry do not know the history of the U.S. Hispanic advertising and marketing industry. What occurred to me is that many in our industry are inherently oblivious to the history of the B2B and B4B trade journals dedicated to covering not only the U.S. Hispanic advertising and marketing industry, but also the U.S. Hispanic media, public relations and research industries. By Gene Bryan / CEO of Hispanic Media Sales, Inc., publisher of HispanicAd.com, Hispanic TV Programming Report, Hispanic Content, Data & Social Report and Hispanic Market Thought Leaders
How To Use Intrapreneurship To Champion Diversity and Inclusion Within Organizations [PODCAST]
In this episode of The New Mainstream podcast, Eliana Murillo, founder and CEO of Eliment & Company and co-founder of Alquimia Tequila, discusses how employees can create the change they want to see within their organizations and how data helps brands tell the stories that need to be told.
Strategy is growing in importance and divergence but lacks diversity in its hiring
The strategy career path is diversifying, but there remains a lack of diversity in its hiring, finds WARC in The Future of Strategy 2021 report.
ARTURO VILLAR, HISPANIC MARKET WEEKLY PUBLISHER, PASSES IN SPAIN
Arturo Villar, a pioneer in covering the trade news in the U.S. Hispanic Market, has died in Spain, at the age of 88, from causes apparently related to Covid-19. He had been the publisher of HMW (Hispanic Market Weekly) until recently.
Resources & Relationships: Empowering Diverse Talent [PODCAST]
In this episode of The New Mainstream podcast, we talk with Sequoyah “DataBae” Glenn, founder of the Black Marketers Coalition and 924 CoOperative: A Multicultural Marketing Agency, about empowering black marketing and research professionals and the need to redefine the general market.
US consumer sentiment and behaviors during the coronavirus crisis
US consumer spend recovered in Q2 2021, driven by the confluence of increasing vaccination rates, stimulus payments in March 2021, an optimistic outlook toward economic recovery, and the general reopening of the economy.
Hernandez-Blades named SVP of Marketing and Communications at SAIC
Science Applications International Corp. announced that Catherine Hernandez-Blades has joined the company as senior vice president of marketing and communications.
The Non-Existent Real-World Relevance of Academic Marketing Articles
Decisions in business are supposed to be rational and follow science. Easier said than done! That would require that scientific studies address high-impact issues that are relevant to business.
Amidst Abundance of Job Opportunities, Quits Rate is Historically High
The rapid rise in job openings to historic highs coupled with increasingly more workers quitting is leading to severe labor shortages, especially in leisure & hospitality, food service, and construction.
US Hispanic Ad Industry Turn Around 2021? [RESULTS ARE IN]
It is a unique time in our US Hispanic Advertising, Marketing, Media, Public Relations & Research Industry. Current social conditions, the new found interest by major corporations to entertain important DE&I conversations and the “lack” of US Hispanic focused Executive Voices are molding the current conversations in Business. Non-Hispanic focused Executives and Marketers are dominating the current discussions about DE&I in Corporate America. How will this impact the US Hispanic Advertising, Marketing, Media, Public Relations & Research Industry?
Streaming in the Aisles
Marketers aim to boost cross-channel consistency as people return to in-store shopping
Six Shifts Changing the Future of Media
The media and entertainment industry doesn’t have a choice; it must change. Consumers have upped their baseline expectations as technology has evolved, and competitors for consumer time aren’t limited to traditional media. If we look across current forms of media, consumers multitask with other media more than 55% of the time.
Cultivating and Developing Diverse Talent
While most marketing leaders understand the importance of diversity and inclusion when it comes to hiring practices, the challenge is actually recruiting from the right places and fostering an inclusive culture that cultivates and develops diverse talent.
The 10 Actions Most Likely To Advance Diversity, Equity And Inclusion
As America’s largest companies increasingly embrace a new leadership role in advancing racial equity, they face a confounding question: What really works?
Industry Spotlight Series: Luis Miguel Messianu & Isaac Mizrahi – ALMA
To begin our new series titled “Industry Spotlight Series”, we have chosen Luis Miguel Messianu – Founder-Creative Chairman-CEO & Isaac Mizrahi Co-President & COO of Miami based ALMA. We will continue to highlight our great industry executives in this series, asking them key questions about the business. Enjoy.
US consumer confidence approaching prepandemic level
The Conference Board Consumer Confidence Index® (CCI) improved further in June, following gains in each of the previous four months.
