Business

As an agency laser focused on the domestic Latino audience, and working exclusively with large companies, we are often asked our opinion on the many terminologies which describe this demographic.  Social values and standards of decorum continually shift, so it’s important for organizations to stay at the forefront of respectful language and commonly-held practices.  So I’ll give it a shot to provide a concise overview of the terms, as well as our point of view on how companies should proceed.  By Mike Valdes-Fauli / Pinta Agency

AT&T Inc. and Discovery, Inc. announced a definitive agreement to combine WarnerMedia’s  premium entertainment, sports and news assets with Discovery’s leading nonfiction and international entertainment and sports businesses to create a premier, standalone global entertainment compan

In our 4th Update on then theme “When Black is LOUDER than Brown, we find that certain mainstream multinational agencies and buying services have created special PROJECTS to direct dollars towards Black Owned media companies.  The count is Dentsu, IPG and now GroupM.  Black activist have either done a good job shaming these companies and their clients to at least concede some effort or just to put forth Shut UP efforts.  By Gene Bryan / HispanicAd.

The Board of Trustees of The Latin Recording Academy® has appointed Manuel Abud as CEO of the organization effective August 1, further solidifying its future through the execution of its 10-year strategic plan.

“Nobody knows anything,” summed up William Goldman, the most successful Hollywood scriptwriter ever (he wrote 33 produced screenplays), in a memoir written at the peak of his success. “Nobody knows anything. Not one person in the entire motion picture field knows for a certainty what’s going to work. Every time out it’s a guess and, if you’re lucky, an educated one.” The same should be said about marketing, particularly for integrated marketing.  By Michael Farmer

Over half of supply chain organizations have improving diversity, equity and inclusion (DEI) as an objective or goal, but only a quarter have formal targets according to the Supply Chain Diversity, Equity and Inclusion Survey by Gartner, Inc. and the Association for Supply Chain Management (ASCM).

There’ve been quite a few headlines recently about agency employees being overworked to the point it affects their mental health. In this week’s post, I want to explore how that connects to agency new business and what can be done to address it.  By Mark Duval – The Duval Partnership

Let’s talk about planning. Even better, let’s be clear what we mean by the word, then let’s talk about it.  By Brian Jacobs / The COG

The Bauhaus school of art, popular in the 1920s, is emblematic of the period’s growth and innovation. One hundred years later, its view on innovation is just as relevant, as brands and society deal with an unprecedented rate of change.

The holy grail of today’s workplace is high employee engagement. According to Gallup’s oft-cited research on the topic, just about one-third of U.S. employees are engaged on the job. That number drops to 13% worldwide, and has held steady for years. Many companies are investing heavily to identify what leads to high engagement in order to motivate employees, thereby increasing their happiness and productivity.

With changing business dynamics and increasing layers of complexity, expectations of the CPO role have increased. Insights from Deloitte’s 2021 Global CPO Survey suggest that building capabilities focused on agility is CPOs’ best bet to meet and exceed them.

Trust matters. BrandZ data show that trust is highly correlated with brand preference and equity for all types of brands. Brands that are highly trusted see stronger growth over time.

A new study suggests a majority of people think the pandemic will lead to permanent change, both at work and at home

A follow-up to last year’s COVID-19—A Hispanic Perspective, this report is comprised of information gathered through a variety of sources, including digital activity and social listening. Developed to provide a snapshot of the “mood” of the market, the report identifies fact-based opportunitiesfor brands to make culturally relevant connections, as well as pitfalls they should avoid.

Fortú announced the launch of its digital bank account focused on Latino and Hispanic U.S. residents who remain underserved by the “one size fits all” approach of traditional financial institutions.

After a two part series titled “Black is LOUDER than Brown”, where we highlighted the incident where Dentsu’s CEO (owners of Carat Media) stated that the agency would direct more ad dollars to Black Owned and Operated Broadcasters in a program titled “Project Booker.”   We have an update.

Google and Univision announced a new, multi-year, strategic partnership to accelerate growth across Univision’s portfolio of media and content properties, providing solutions that will enable it to build the media company.

Not all of the migrants hoping to claim asylum in the United States are fleeing Central America’s violence-torn “Northern Triangle” of Guatemala, Honduras and El Salvador, contrary to popular perception.

America is undergoing an extreme makeover, thanks to rapid demographic diversification.

Global consumer confidence soared to record heights in the first quarter of 2021, according to The Conference Board® Global Consumer Confidence Survey, as vaccination campaigns broadened, travel restrictions loosened, and governments and central banks continued to provide economic stimulus.