Business

Tackling Consumer and Voter Trust Head On: It Starts with Marketing

American distrust of the government has been rising since 1958

Comcast Commits to investing $1B to reach 50M Low-Income Americans with tools and resources to succeed in Digital World

Comcast announced it would invest $1 billion over the next 10 years to help further close the digital divide and give even more low-income Americans the tools and resources they need to succeed in an increasingly digital world.

Univision’s New Leaders Get Upfront On ‘New Vision’

Grow with our audience, and grow with us.  That’s the pitch presented to new and returning brand managers and CMOs across a digitally delivered event that was one-part Upfront presentation and another part a full introduction to two new key members of the largest multimedia company superserving U.S. Hispanics today.  By Adam R Jacobson – Radio + Television Business Report

The Los Cabos Hotel Association and Havas House announce content and publishing partnership

Los Cabos Hotel Association (AHLC) has awarded its publishing partnership contract to Havas House, the global custom media, content, and publishing division of Republica Havas and the Havas Creative North America Network.

25 questions media entrepreneurs must ask themselves

Many people start media companies because they have a passion for good journalism or want to tell important stories that are critical for society. But it isn’t enough to have that passion alone – someone needs to pay the bills. Right from the start, founders need to consider the business of their enterprise.

82% of U.S. CEOs confident in growth prospects of domestic economy

Most U.S. CEOs remain confident in the growth prospects of the domestic economy and their businesses and, in response to the pandemic, will shift their organizations’ focus to the social component of their Environmental, Social and Governance (ESG) programs, according to a new study released by KPMG LLP, the U.S. audit, tax, and advisory firm. CEOs also said they will continue to accelerate their efforts to create a seamless digital customer experience as a result of the pandemic.

Lone Star State Entrepreneurs named Mosaic Champions for Diversity by American Advertising Federation

Business leaders Alex and Cathy López Negrete, co-founders of Lopez Negrete Communications in Houston, have been named the 2021 “Mosaic Champions” by the American Advertising Federation (AAF). The AAF’s Mosaic Awards recognize individuals whose commitment to diversity and inclusion is evident through their creative work and organization-wide and industry-wide initiatives.

Thoughts on Strategy

What is strategy? Strategy is Future Competitive Advantage.  By Rishad Tobaccowala

In corporate America, Black senior leadership remains scarce [REPORT]

Although Black employees comprise 14 percent of all US employees, the Black workforce at the managerial level is just half of that: 7 percent. At senior-manager levels—vice president and senior vice president—it declines further, to 5 and 4 percent, respectively.

M&A Report 2021 [REPORT]

As the world locked down and masked up, M&A endured. Bain’s third annual Global M&A Report details how companies are using mergers and acquisitions to grow

Marketing in the Age of Working Remotely

As working both from home and the office becomes the norm post-pandemic, companies try and make the best of both worlds

Rates of remote work vary widely across the United States

The prevalence of remote work because of the pandemic* varies significantly across US states. Workers in their prime (aged 25 to 54) in professional and office jobs on the West coast and in the Northeast were much more likely to work from home.

Hispanicize Hangout: Teasdale, Campbell & Messianu [WEBINAR ON DEMAND]

Welcome to 2021 and the latest BUSINESS edition of Hispanicize Hangout featuring three all-star guests returning for one very special episode.  Elizabeth Campbell, Senior Director Of Cultural Engagement at McDonald’s Corporation,  Esperanza Teasdale, VP and General Manager of PepsiCo Beverages North America and the always insightful Luis Miguel Messianu, Creative Chairman and CEO of ALMA. 

On-demand: The Intersectional Afro-Latina Experience {WEBCAST]

The Culture Marketing Council presented their “The Intersectional Afro-Latina Experience”.

BEING INCLUSIVE OR CANCELING OUR CULTURE? WHY BRANDS, COMPANIES AND MEDIA SHOULD CAUTION USING “LATINX”

The debate around “LatinX” as a label among all people of Latin American descent rages on stronger than ever and I’ve realized that most brands, companies and the media don’t even bother to notice.  By Henry Cadena – Cultural Strategist | Brand Connector | Researcher

The Turd on the Table

Most successful companies and individuals defeat themselves. This comes from some combination of hubris, incestuous thinking and improperly aligned incentives.

Creative Spotlight Series: Paco Olavarrieta – d expósito & Partners

To begin our new series titled “Creative Spotlight Series”, we have chosen Paco Olavarrieta – Chief Creative Officer of New York based d expósito & Partners.  We will continue to highlight our great creative executives in this series, asking them key questions about the business.  Enjoy.

Claudine Waite joins MediaVillage as AdvancingDiversity.org Head of Partner Development

MediaVillage founder Jack Myers continues to build his AdvancingDiversity.org team with the announcement of Claudine Waite as Head of Partner Development at the B2B marketing, diversity and education company.

What’s Really Holding Women Back?

As scholars of gender inequality in the workplace, we are routinely asked by companies to investigate why they are having trouble retaining women and promoting them to senior ranks. It’s a pervasive problem. Women made remarkable progress accessing positions of power and authority in the 1970s and 1980s, but that progress slowed considerably in the 1990s and has stalled completely in this century.

Advice If You Are Considering Unpaid Internships

Since #unpaidinternships is trending, I want to provide advice if you’re starting your career and are considering an unpaid #internship today.

Skip to content