Business

Some of the highest revenue-generating grocery stores in the world are facing sweeping changes to their customer bases and their ability to deliver value to brands as people change where they shop—a change that, for some, may be permanent. The shifts come as COVID-19 forces millions of people to spend more time at home and less time commuting, a key driver of the shift.

With all the racial unrest this year, the advertising industry has caught the wave of Diversity, Equity and Inclusion.  

NUMATEC, a newly-formed holding company focused on media and Martech ventures across the globe.

America is undergoing a process of social transformation. As a nation, this is impacting corporate America, the advertising and marketing industry and is encouraging dialogue of equity and inclusion regarding ethnic sectors.  A recent initiative launched last week has prompted the Culture Marketing Council (CMC), the voice of Hispanic marketing to comment.

I am not very encourage when writing this article for HispanicAd, to see efforts to help Minority Broadcasters and Consumers that are not inclusive of at least the majority of the groups that encompass the Multicultural Marketing Bucket.  By Gene Bryan / CEO – HispanicAd

After the release of our first article “When Black is LOUDER than Brown – Part 1” on Tuesday, we have been involved in a flurry of emails, texts and calls with executives regarding the purposeful announcement by the Dentsu Network of their media-buying program (Project Booker) designed to create “Inclusion with Exclusion”. 

Capitalism has contributed to significant gains in economic growth and prosperity throughout its history. But at a time of growing public discontent about rising inequality, heightened competition from economies with different models, and existential threats including from climate change, capitalism in its current form—and American capitalism in particular—may face its most serious test.

Months following the launch of an audio-focused network serving the African American community, Indianapolis-based TV broadcaster DuJuan McCoy has launched a visual equivalent of sorts.  By Adam Jacobson / Radio + Television Business Report

This report from ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that women overwhelmingly comprise the bulk of the marketing industry’s workforce and at the senior leadership level, female representation is now likely at an all-time high. However, ethnic diversity continues to be poor, especially for African-American/Black and Hispanic/Latino.

With a new administration set to take charge of the U.S. government on January 20, new policies could impact a range of matters relevant to the advertising industry or, alternately, in other spheres, a status quo approach could offer at least four more years that, in some ways, resembles the last four years.   By Brian Wieser / Global President, Business Intelligence, GroupM

The crisis has widened consumer appetite for choice and introduced unexpected shifts in consumer behavior—this year’s holiday shopping is up for grabs.

A recent survey conducted by ENGINE Insights, the research and analytics division of ENGINE, reports that 85% of consumers plan to shop in physical stores for their holiday gifts. However, they are still expressing concerns about COVID-19. 72% of shoppers plan to go to retail stores during less busy days and times this year to limit their potential exposure to COVID-19.

The independent directors consist of four leading U.S. Hispanic business leaders who collectively possess a deep understanding of Univision’s U.S. Spanish-speaking audiences and the communities the company serves, backed by substantial financial and operational expertise across a variety of sectors.

Every couple of decades, major market transitions reshape how people consume content, from talkies in the late 1920s to broadcast TV in the ’50s, from cable TV in the late 1970s to onscreen video in the ’90s. But the disruption caused by technology companies entering the media and entertainment space in the last few decades is triggering transformations like never before.

In business as in war, the surest way to lose a battle is to send your troops marching in multiple directions. Military leaders know that battles are won by concentrating their forces on a clear objective.

In normal times organizations face numerous uncertainties of varying consequence. Managers deal with challenges by relying on established structures and processes. These are designed to reduce uncertainty and support calculated bets to manage the residual risks. In a serious crisis, however, uncertainty can reach extreme levels, and the normal way of working becomes overstrained. At such times traditional management operating models rarely prove adequate, and organizations with inadequate processes can quickly find themselves facing existential threats.

The turbulent future of TV and how marketers can prepare

Retail sales have largely recovered from the pandemic heading into the holiday season but the growing number of coronavirus cases remains a threat and additional federal stimulus could help keep the economy on track, National Retail Federation Chief Economist Jack Kleinhenz said.

The general election on Tuesday pits fundamentally different visions of the US against each other. It may seem trivial to look at how the election could affect the marketing world—but the impacts will be major.

• Four years ago, Facebook CEO Mark Zuckerberg called it “a pretty crazy idea” that fake news on Facebook could have influenced the election that handed Donald Trump the presidency.
• Today, the idea that social media can influence political events is far less debatable. In the years since 2016, independent researchers and a bipartisan Senate committee have found that Russian actors purposefully spread disinformation on social media to meddle in U.S. elections.