Business

Around 10 million U.S. mothers living with their own school-age children were not actively working in January — 1.4 million more than during the same month last year, according to new U.S. Census Bureau data.

Everyone can learn from the female energy in our lives and women’s contributions as much as we have to learn from males, ungendered or multiculturals, without it being mutually-exclusive, a diss on others, or descending into divisiveness, reparation for the past, or white male bashing. America is not perfect, but it’s the only place in the world you can start with nothing and end up with your own thriving business, and despite the blemishes, get a fair chance. I know. I’ve lived around the world. And with gender and ethnic fluid GenZ on the horizon, the best is yet to come. Marvelously different is America.  By Liz Castells-Heard, CEO & Chief Strategy Officer, INFUSION

Even as the world begins to re-open more permanently, it’s clear that the pandemic will have a lasting impact on consumer behavior and brand-to-consumer engagement.  By Heather Jordan, SVP, Product Management, Ad Intel, Nielsen

Challenge the status quo. Transform long-held beliefs and behaviors. Build a more equitable future, together. Businesses can help lead the way toward racial equity and our perspective can help you drive the change.

A new Ipsos survey for the World Economic Forum finds that across the 27 countries surveyed, an average of 65% of all adults think that, in their country, someone’s race, ethnicity, or national origin influences their employment opportunities. When considering their own race, ethnicity, or national origin, an average of 39% say it has impacted their own employment opportunities.

When pandemics sweep through societies, they upend critical structures, such as health systems and medical treatments, economic life, socioeconomic class structures and race relations, fundamental institutional arrangements, communities and everyday family life.

There’s no doubt 2020 was a remarkable year – in the literal sense rather than the positive. Individuals, businesses, brands, governments and society have been tested like never before, and it is clear that the upheaval we saw early in the year is set to continue well into 2021.

Challenge the status quo. Transform long-held beliefs and behaviors. Build a more equitable future, together. Businesses can help lead the way toward racial equity and our perspective can help you drive the change.

The right CDO can help firms reap the benefits of data-informed decision-making. Here’s what your data chief should do for your organization.

A year into the pandemic, one thing hasn’t changed for office workers: remote work. Working from home isn’t just a “phase” but a way of life now; and many love it. It’s become the new norm, even for those with reservations. However, while work from home is an undeniable part of the future, it requires empathy from companies — and a reworking to how businesses operate structurally.

Repairing the frayed social fabric in the United States is one of the most pressing issues of our time. It’s not a new problem.

Spanish Broadcasting System, Inc.  announced the completion of its recapitalization and the closing of its previously announced offering of $310 million in aggregate principal amount of its senior secured notes due 2026.

A plurality of experts think sweeping societal change will make life worse for most people as greater inequality, rising authoritarianism and rampant misinformation take hold in the wake of the COVID-19 outbreak. Still, a portion believe life will be better in a ‘tele-everything’ world where workplaces, health care and social activity improve.

Simply put, Hispanics and the Hispanic industry are much more than Broadcast and social media.

The Latino-owned company will leverage decades of expertise, strategic alliances, and insights to provide brand marketers with innovative Latinx branded entertainment, media and experiential storytelling.

The COVID pandemic is having a dramatic and potentially lasting impact on business travel among U.S. marketers, according to a new ANA study.

Take the chart from my article about how purchase decisions are made, wrap it into a circle, and you get the buyer cycle shown above. Profitable brand growth is the result of applying effective marketing pressure at each point of the buyer cycle. Brand building advertising is important to get people into the cycle and keep them in it, but it does not guarantee profitable growth on its own.  By Nigel Hollis

Red Havas released its 2021 “Red Sky Predictions” report. Forecasting 10 fundamental trends that will shape the integrated communications and PR landscape post-pandemic, the report represents the collective insights of expert Red Havas communicators from around the globe.

The unemployment rate has come down significantly since last spring, falling to 6.3% in January 2021. But labor market disruption remains a hallmark of the COVID-19 recession.

The way advertising really pays for itself is by seeding positive impressions that will influence people when they are ready to buy the category, at some point in the future.   By Nigel Hollis