Business

The past year has hastened the evolution of the agency new business landscape. As larger pieces of business disintegrate into smaller opportunities and more projects are undertaken with speed, the path to new business has changed.  Competitive reviews don’t make sense for smaller projects. Decisions for smaller projects are typically made faster. There is increasing diversity in the way agency prospects make new business decisions. That is reason enough for agencies to revisit their buyer journeys — and specifically, how their websites support the modern B2B buying experience. But it’s certainly not the only one.  By Mark Duval / The Duval Partnership

The vibrant multicultural imagery and prose radiating from the recent presidential inauguration sent a clear message – the U.S. is undeniably multicultural and the new administration has gone all-in on multiculturalism.  By Lee Vann

Spanish Broadcasting System, Inc. announced that it has launched an offering of $310 million in aggregate principal amount of senior secured notes due 2026 (the “Notes”). The Notes will be guaranteed on a senior secured basis by certain of the Company’s subsidiaries, and secured, subject to certain exceptions, on a first-priority basis by the Notes collateral.

Diversity, equity, and inclusion took center stage in 2020, with many brands rushing to restructure internal teams and re-evaluate advertising campaigns in response to calls for social justice. There was a cultural shift among the general population. Multicultural consumers became the focal point, and forward-thinking brands responded by creating culturally relevant marketing that appealed to multicultural consumers.

Rapidly changing markets, rising geopolitical tensions and the Covid-19 pandemic have created unprecedented challenges for tech companies.

The United Nations chief called Thursday for global rules to regulate powerful social media companies like Twitter and Facebook.  Source: AP News

The COVID-19 pandemic has upended the US economy. Headlines highlighting a return to economic growth mask a deeply unequal recovery for workers.

What The Recent GameStop Mania Reveals About Our Collective State Of Mind

This is the sixth annual State of Latino Entrepreneurship report where we have collected robust survey data from Latino-owned businesses across the country to provide a timely account on the fastest-growing segment of the U.S. business population.

The report studies the media landscape over the past year, including the expectations for sales managers and the strategies employed by media sales professionals to assess their impact across five key topics: Sales Department Structure, Training and Development, Setting Appointments and Sales Process, Sales Enablement, Culture and Industry Outlook, and the effects of COVID-19 on the Media Sales landscape.

The U.S. Census Bureau released new estimates on the characteristics of employer businesses.

The acceleration of key disruptive forces in retail is causing the rapid transformation of the industry. KPMG’s new report, “Revive to Survive,” outlines three disruptive forces shaping retail’s future, and makes five bold predictions on the future of the industry.  

Over the years, we’ve continuously evolved our strategy, overcome obstacles, bridged gaps, and aligned to new ways of thinking about diversity and inclusion.

The Future 100: Trends and Change to Watch in 2021 highlights emerging consumer behaviors with 100 trend predictions from Wunderman Thompson Intelligence. Trends span culture, tech and innovation, travel and hospitality, brands and marketing, food and drink, beauty, retail, health, work and finance

Diversity is more important now than ever. Organizations need to ensure that they are recruiting a diverseworkforce, and have the DEI strategies to empower diverse voices and inspire retention.

Today’s crises, like the deaths that fuel the calls for racial equity, are not new; however, the responses to the crises are unprecedented. People in more than 4,200 cities and towns around the world have staged protests.  Fifteen to 25-plus million people in America have participated in them, and not just people from Black communities.  Over half of protestors (54 percent) are white, marking a notable difference from racial protests of the past.  By contrast, the US civil rights movement had hundreds of thousands of protesters. In addition, the largest group taking to the streets represents America’s newest generations, with the majority of protesters under the age of 35.

2020 was a year of historic growth for the U.S. consumer technology industry with sales up 17% (through Dec. 26, 2020)1 and according to The NPD Group’s latest Future of Tech2 forecast this momentum will continue into the first quarter of 2021. In Q1 2021, NPD expects 12% consumer tech sales growth versus Q1 2020. But even with a strong start to the year, comparisons to the monumental growth seen in the latter part of 2020 will result in a -2% decline year-over-year in 2021, as sales reach nearly $110 billion. NPD expects to see an additional year-over-year -2% decline in sales in 2022, followed by flat sales in 2023.

Well, here we are again. It’s a new year, full of hope, aspirations and ambitions — even if a quick look outside as we emerge from our duvets seems to confirm that things are still horrible, a pandemic is still raging, democracy is still under threat, and the old issues of 2020 have not mysteriously disappeared.

There is arguably no more compelling—or obvious—opportunity in the realm of human capital than the untapped talent of the Hispanic community in the United States.

To better organize for a postpandemic future, leaders should embrace nine imperatives that collectively explain “who we are” as an organization, “how we operate,” and “how we grow.”