Business

There’s never a good time to reduce ad spend, but the challenges and uncertainties brought on by the COVID-19 pandemic were too great for most brands to ignore, driving widespread advertising cutbacks across channels and markets. The pause in spend likely had an adverse effect on brand awareness for many companies, which means that now is the time to get back in the game—but with a strategic, well-balanced approach.

How have the past seven months changed or refocused Hispanic media’s service to its consumers and its clients?  By Adam Jacobson – Radio TV Business Report

US banks can no longer ignore the current market reality. The necessity of climate risk preparedness is here. Signs abound, both here and abroad: Regulatory agencies, legislators, and investors aren’t only demanding awareness, but also readiness and action as to how climate risk is prioritized within a bank’s risk management framework.

Irma Alicia Cortez Nicolas, who formed a media empire with her husband Emilio Nicolas, has died.

Deloitte’s holiday survey turns 35 this year! To honor the long tradition, we’ve added new elements to our report, including a nostalgic podcastfeaturing retail leaders breaking down some of the industry’s biggest trends, and supplemental data from Deloitte’s Insight IQ.

Mozilla and more than 6,000 of our supporters published an open letter to Mark Zuckerberg and Jack Dorsey. Our demand: Turn off Facebook’s Group Recommendations and Twitter’s Trending Topics ahead of the November 3 U.S. elections.

Americans have complicated feelings about their relationship with big technology companies. While they have appreciated the impact of technology over recent decades and rely on these companies’ products to communicate, shop and get news, many have also grown critical of the industry and have expressed concerns about the executives who run them.

Canela Media named Andres Rincon as Senior Vice President of Sales overseeing the East Coast region.

A Facebook post caught my attention this morning. Someone I once worked with many moons ago lost his father. “RIP Dad, thank you for making our lives unforgettable,” he wrote. And then it sunk in. This person’s dad was also my first boss in US Hispanic marketing over thirty years ago. This person’s dad was one of the early pioneers of US Latino marketing in this country and, among many colorful and memorable individuals, I will venture to say he was at the top of the list. This person’s dad was Pedro Font or Mr. Font to those who worked for him.

The Aspen Institute reports that if Hispanic business owners were provided the resources to scale at the same rate as white-owned businesses, “an estimated $1.47 trillion dollars could be added to the economy.” What additional challenges are these owners facing during the COVID-19 pandemic, and how can we all help? Hello Alice decided to take a look at those questions in a new report titled “The Impact of COVID-19 on Hispanic & Latinx Business Owners.”  

Latinos make up the fastest growing share of entrepreneurs in this country, creating new businesses at multiples the rate of other groups, and contributing more than $700 billion in sales to the economy each year.  But, of the approximately 4.65 million Latino-owned businesses (LOBs) in the United States, only three percent of those have scaled; that is, reached $1 million or more in revenue annually.

Entravision Communications Corporation and Cisneros Interactive announced that Entravision has acquired a majority investment in Cisneros Interactive. This investment deepens and enhances Entravision’s digital product offerings.

Group Nine Media named Sylvia Banderas Coffinet General Manager of Multicultural Brand Partnerships and Marketing. In this new role, Banderas Coffinet will lead strategic development of the digital media holding company’s multicultural business needs, marketplace positioning, and branded content best practices, as well as spearhead relationships with multicultural agencies and advertisers to connect brand partners with Group Nine’s audience.

That great cartoon-strip philosopher Charlie Brown once said: “I have been repeating the same mistakes in life for so long now I may as well call them traditions.” Had Charlie Brown ever grown up he may very well have enjoyed a successful career in advertising.  By Brian Jacobs – The COG Blog

Advertisers are realizing anew that where their ad appears is just as important as what the ad says.

My mother always told me, ‘ponte las pilas’, as a way to encourage me to chase my dreams. She never doubted me because she knew that everything I needed in order to succeed was available to me; that it was a matter of whether or not I was willing to put in the work. Chasing my dreams was never easy, especially when I felt unwanted.  by Jaquelin Bautista

A majority of executive women across a range of industries identified having experienced feelings of inadequacy and self-doubt, or imposter syndrome, at certain points in their careers and say they believe it is commonly experienced by women in corporate America, according to a new study released by KPMG LLP, the U.S. audit, tax, and advisory firm.

The experience of the fast movers out of the last recession teaches leaders emerging from this one to take thoughtful actions to balance growth, margins, and optionality.

The ANA Educational Foundation (AEF) has announced a series of events, activations and commitments to advance its mission of making the advertising and marketing industries more diverse and inclusive.

In a year marked by crisis and uncertainty, corporate America is at a crossroads. The choices companies make today will have consequences on gender equality for decades to come.