Business

NGL Collective has announced a strategic partnership with Data Management Platform, INFINIA, to offer advertisers greater one-to-one brand connections with the digitally-connected U.S. Latinx audience. 

The coronavirus outbreak has significantly harmed the finances of U.S. Hispanics. As the nation’s economy contracted at a record rate in recent months, the group’s unemployment rate rose sharply, particularly among Hispanic women, and remains higher among Hispanic workers than U.S. workers overall.

US states are pulling various levers to address rising drug prices. An analysis of public databases and interviews with experts show us the areas under focus, the stakeholders that could be affected, and what strategies they should consider.

Almost every leader wants to make more time for strategic thinking. In one survey of 10,000 senior leaders, 97% of them said that being strategic was the leadership behavior most important to their organization’s success.

No longer shareholder-centric, today’s true CEO exceptionalism calls for leaders who are nimble and innovative—visionaries who model trust and empathy and embrace creative tension in the face of an ever-changing business landscape.

The issue has bubbled up recently in both, Hispanic Agencies and clients and HispanicAd is only too happy to address it.  The term “LatinX” is used as a self-identifier by only around 2% of the total U.S. Hispanic population. So, 98% of the Hispanic population self-identifies as Latino, Latina and/or Hispanic. So why is the term being used in advertising and marketing conversations as a term to categorize or represent all US Hispanics instead of “Hispanic” or “Latino”?  By Marcelo Salup – Principal at CEO Analytics, LLC – Increasing customer retention & revenues through advanced statistics & algorithms

COVID-19 is amplifying 12 trends that have been disrupting consumer goods for the last decade. Leaders will adopt a new model for ‘where to play’ and ‘how to win’ that gets their evergreen brands on the right side of the trends and helps their small brands scale up more quickly. Together these changes will fuel the next generation of industry growth.

NBCUniversal Telemundo Enterprises announced a realignment of its leadership team, following the recent appointment of Beau Ferrari as Chairman, NBCUniversal Telemundo Enterprises. The newly aligned executive team, which is effective immediately, will be responsible for driving the company’s growth strategy with a renewed focus on innovation and multiplatform entertainment, news and sports content.

Can we leverage people’s stories, using advances in artificial intelligence, to understand how one brand leveraged trust as a way of prioritizing people over perfection? Yes, we can.  by Ansie Lombaard – Senior Global Innovation Director / Kantar

1.   in Recruiter: “I’ll call you tomorrow.”
2.   in ECD: “The client changed direction.”
3.   in CCO: “It’s not Cannes-worthy.”
4.   in C-Suite: “We’re realigning to better meet client exigencies.”

During this quarantine we’ve been naming new products, creating new campaigns, doing planning and/or resetting objectives for clients and business prospects because we’re certainly in uncharted territory. It’s like playing a game while the rules are changing (We play to set the new rules.) I’d like to share some thoughts that I’ve identified as a result of this process.  By Pablo Carpintero

Working from home has become commonplace globally. The dramatic workplace changes introduced in response to COVID-19 have provided organizations the opportunity to reset team dynamics. This major shift can, and should, also serve as a catalyst to embed more inclusive practices and more effective leadership skills. Since working remotely could become permanent for some employees in the next normal, organizations and teams should not miss this opportunity to introduce new, valuable habits.

The report highlighted that identifying diverse suppliers represents a significant challenge for marketers. To help the marketing/advertising community, the ANA has curated a list of certified diverse suppliers that work in our industry.

COVID-19 has created a massive humanitarian challenge: millions ill and hundreds of thousands of lives lost; soaring unemployment rates in the world’s most robust economies; food banks stretched beyond capacity; governments straining to deliver critical services. The pandemic is also a challenge for businesses—and their CEOs—unlike any they have ever faced, forcing an abrupt dislocation of how employees work, how customers behave, how supply chains function, and even what ultimately constitutes business performance.

There are four key strategic issues that media and entertainment organizations should consider, to recover from the crisis while laying the foundations for a thriving future.

eMarketer principal analysts Debra Aho Williamson and Nicole Perrin and forecasting analyst at Insider Intelligence Eric Haggstrom discuss consumer perceptions of the Facebook ad boycott and where dollars are being redirected. They then talk about how much is too much to pay for streaming TV, advertising expectations for H2 2020 and why WhatsApp Business has grown tenfold in a year.

With businesses reopening in parts of the United States post lockdown, it’s important to understand the health and safety risks involved as employees go back to work. We take a data-driven approach to understand the risks for 20 industries.

What is good for gender equality is good for the economy and society as well. The COVID-19 pandemic puts that truth into stark relief and raises critically important choices.

The COVID-19 pandemic has transformed many aspects of consumers’ lives and brought numerous sectors of the world economy to a halt. During this chaotic and stressful time, marketers are desperately searching for paths to stability. TV advertising, for instance, continues to be an important way for brands to connect with consumers. Drawing on the company’s Ad Intelligence service, COVID-19 Barometer and Creative Guardrails studies, Kantar has found that the TV advertising landscape is changing for both consumers and brands.

The business world would be a simpler place if doing good always led to doing well. It’s not that they’re necessarily at odds most of the time, it’s just that being the best corporate citizen doesn’t always shore up the bottom line. Sometimes, however, they really are the same thing – the trick is recognizing such opportunities when they appear. Inclusive marketing is one of them.  By Ozzie Godinez –  CEO of PACO Collective