Business

As the streaming wars intensify, can consumers expect to see more diverse on-demand options in the year ahead? Kevin Westcott, Deloitte’s US leader of telecommunications, media, and entertainment, explores the biggest media trends for 2020—from content re-aggregation and ad-supported video to esports and 5G.

In a dynamic environment, every organization must realign its operating model. Consumer-packaged-goods players are no exception. But what’s the secret to a successful transformation? Here are six ideas.

The good news about working remotely is that you can still do so while self-isolated after a skiing trip in the Italian Dolomites. However, unlike humans, brands cannot isolate themselves so easily. With the full effects of the COVID-19 outbreak still to be realised what can management and marketers do to ensure the continued health of their brands?  by Nigel Hollis

The professional impact of keeping a healthy distance (and tips for remote team meetings via video).  As Coronavirus continues to spread globally, millions are joining an impromptu remote workforce overnight. It’s more important than ever to know how to communicate effectively when working from home.  By Leah Bonvissuto

The media & entertainment industry ranked first for the third year in a row in MBLM’s Brand Intimacy 2020 Study, which is the largest study of brands based on emotions.

Latinos are the entrepreneurial engine of the U.S. economy. Latinas are starting more businesses than any other ethnic cohort and the trend isn’t slowing down. Yet, despite this staggering growth, minority-owned businesses, in general, struggle to scale.

Given member interest resulting from coverage in the advertising/marketing trade press regarding changes in payment terms being implemented by a handful of companies to some suppliers, ANA initiated research to determine if such changes were isolated examples or reflective of a broader trend. The answer is clear: payment term changes, notably extended terms, are reflective of a broader trend. The services noted most for extended payment terms are agency fees, research, and production. The majority of respondents who have extended their payment terms have done so to derive better cash flow.

Type the phrase “Can I get Coronavirus from… ” into a search engine and the window will auto-complete your question with an array of options ranging from the straightforward to the seemingly ridiculous. In the current environment, where facts can be fluid and there is an expanding list of information sources that consumers turn to, there’s bound to be uncertainty and uncertain behavior associated with this global health emergency.

Univision Communications Inc. announced its appointment of Ron Estrada as Senior Vice President, Head of Government Relations and Corporate Social Responsibility, following the departure of Jessica Herrera-Flanigan, who has been leading those efforts for the company.

Advertising has never been a particularly admired profession. Indeed, some would say it isn’t a profession at all. We’re not doctors or teachers; we’re not even lawyers or accountants. We don’t make or do anything of any great practical use to humanity. We help people sell stuff.

As technology consumers we make tradeoffs.

Marketing’s big opportunity is here. CEOs are turning to marketing to drive their company’s growth agenda, and they’re giving CMOs the runway and support to do so.

Entravision Communications Corporation announced the appointment of Bernice Lopez Smith to Senior Vice President and Debbie Flores to Vice President of Integrated Marketing Solutions. Both executives will be based in McAllen, TX and report to Eddie Melendez, President of Local Media for Entravision.

On the fundamental question of why some people are rich and others are poor, more Americans point to the advantages they possess – or the obstacles they face – rather than their work ethic. Nearly two-thirds of U.S. adults (65%) say the main reason some people are rich is because they have had more advantages in life than most other people; far fewer say it is because they have worked harder than others (33%).

The outbreak of Coronavirus in countries around the world is a widening tragedy. Many aspects of life and business will be altered in many countries around the world with the possibility of a recession realistic for many countries, at least on a short-term basis. Shifts in media consumption and other behaviors are important to monitor, and marketers need to be mindful of opportunities to service consumers that may follow along with the media owners they buy from and the societies in which they operate.

The coronavirus outbreak is first and foremost a human tragedy, affecting hundreds of thousands of people. It is also having a growing impact on the global economy. This article is intended to provide business leaders with a perspective on the evolving situation and implications for their companies. The outbreak is moving quickly, and some of the perspectives in this article may fall rapidly out of date. This article reflects our perspective as of March 1, 2020. We will update it regularly as the outbreak evolves.

You’re sitting in a meeting and your ideas are going unheard. You’re just as qualified as your colleagues, but you’re feeling undervalued. On top of that, you’re trying to balance work commitments, a sick child at home, helping your elderly parent, keeping up with your children’s schedules—the list goes on. And as you sit in that meeting, you think “What’s the point? Is this all really worth it? I’m fighting to push my career ahead and feeling stressed out. It’s just not worth it.” The good news is that women are no longer alone. Companies and brands are starting to get it—and starting to understand that they can help.

By Gonzalo López Martí    Creative director, etc. / lmmiami.com/

• Imitation is the best form of flattery.
• It seems to be a great form of strategy too.
• Why innovate when you can simply mimic your competitors and stunt their growth?

The Latino Corporate Directors Association (LCDA) launched The Latino Board Tracker, the only publicly available resource that tracks the number of Latino/as on Fortune 1000 company boards.

Why is this happening?  Because the new direct-to-consumer business model is based on the concept that its entire supply chain is increasingly available “as a service.”  Every aspect can be rented/leased. The result? Greater brand agility, more innovation by publishers, and more engaging, personalized consumer experiences—online and off—with “emerging tech” elevating the digital shopping experiences.  In fact, digital data output will triple from 2019 – 2025, powering demand for and availability of personalized services, products, content, and marketing.