Business

Strada Education Network has released a new analysis of Public Viewpoint: its weekly, nationally representative survey tracking the impact of the global pandemic on Americans’ lives, work and education. The analysis examines the last four weeks of survey data by race and ethnicity, finding that black and Latino Americans disproportionately report job and income loss, respectively.

As part of our #UnidosTogether initiative, we are very excited to announce the launch of Hispanicize Hangout, a series of vodcasts that will feature interviews with top influencers, celebrities, entrepreneurs and executives across the Latinx media, marketing and entertainment industry. In our first episode of Hispanicize Hangout, hear all about what actor and NGL Collective partner, John Leguizamo, has been up to while #ShelteringInPlace.

In this episode, market researcher, author, thought leader, and Black American subject matter expert, Pepper Miller, joins me to talk about Black Americans’ value (as a people and market segment) and how brands can better engage Black America so they can have loyal customers and a positive bottom line.

Join us as we hear recent research findings, insights and perspective from Pete Lerma and Quim Gil from LERMA about how COVID-19 is affecting the Hispanic community—and how brands should respond during this time.

Our economy is a beautiful nice lean machine where anyone can achieve the American dream of owning  their own business, but history has taught us that there has been an economic slow down about every 10 years. It is during these periods that the leaders strive and there are some unfortunate closing of businesses. 

4A’s Research surveyed 1000 consumers on April 2, 2020 using Suzy, a real-time market research platform, to understand how purchasing habits are evolving as consumers become more accustomed to staying at home. We also wanted to gauge the level of importance consumers are placing on staying home and social distancing during COVID-19.   By Stacie Calabrese, VP, 4A’s Research and Christine Pelosi, Information Specialist, 4A’s Research.

We review changes relevant to marketers that will occur as the coronavirus crisis evolves.  We specifically consider new ways consumers will spend time, how they will change media consumption and how B2B marketing will evolve.

The Great Lockdown is just the beginning of what is likely to prove a long and difficult road through recession to recovery, and that means advertisers are going to have to answer three difficult questions. Can your brand afford not to advertise? Where should you advertise? And what sort of content should you run?  by Nigel Hollis

During the 2008-09 recession, agency organic growth fell by -1,500 bps from +4% in 3Q 2008 to a low of -11% in 2Q 2009. It took seven quarters in the end for organic growth to recover back to +6% in 2Q 2010, reflecting the prolonged economic weakness over this period.

As the coronavirus pandemic spreads across the globe, threatening both lives and livelihoods, consumer-packaged-goods (CPG) manufacturers continue to play an important role: producing essential items we all rely on for our health and well-being. CPG leaders have focused on meeting this demand while guarding the safety of employees and customers.

Spanish Broadcasting System, Inc. (“SBS”) launched “La Voz del Negocio Hispano,” “The Voice of Hispanic Business” across its multimedia & entertainment platforms including Radio, TV and Podcast to empower Hispanic business owners with a show hosted by respected journalist, Mario Andres Moreno.

The consumer packaged goods (CPG) industry is currently facing the biggest and fastest change to shopping behavior in modern history as a result of the novel coronavirus (COVID-19) pandemic. Amid record job losses and unemployment filings in the last month due to travel restrictions and physical retail closures, it’s not an understatement to say that the industry is operating in uncharted territory.  

We all know the theory: brands that spend more on advertising during a recession recover faster when the recession ends. It is a well proven fact. Except this time around we are dealing with a health crisis, the repercussions of which have impacted both demand and supply. And whatever happens, advertising alone is unlikely to do the trick.  by Nigel Hollis

​To be effective in an increasingly technological workplace, workers must know, not just how to use digital tools, but when and why to use them. Critical to this ability is digital agency: the judgment and confidence required to navigate and be effective in unfamiliar digital environments.

Rafael Eli is familiar to those within the Hispanic television, digital, print and radio communities and has been the behind-the-scenes co-producer of the annual Hispanic Television Summit for the past 18 years. The summit is presented annually by Future’s television industry magazines, Broadcasting & Cable and Multichannel News.  Eli often influenced the selection of the Summit’s award recipients, notably Hispanic TV talent and celebrities with whom he had a personal relationship including talk-show host Cristina Saralegui, sportscaster Andrés Cantor, news anchors Jose Diaz Balart, and Jorge Ramos to name a few.    

To my dear Amigo, Compadre, Hermano – Rafael Eli, we at HispanicAd and our families do not have the words to express our gratitude and respect to you for the unique relationship and the bonds that united us for so many years.

Our conversations and emotions about literature, art, cinema, business, innovation, relationships, love and the future we both worked towards ensuring that the US Hispanic and Multicultural communities are respected and looked upon as socially, politically and economical viable will be missed.  They filled my days and nights, waiting for our next discussion.

After our conversations, for hours my house and office would be abuzz after the loud discussions, the laughs and insights brought forth by our typical Latino to Latino conversations, they were highlights for many of our dinner conversations.  You brought your “Jibaro y Guajiro” points of view along with my “Jibaro, Guajiro y Gaucho” views.  ¡Que mezcla!

I remmember as if it were yesterday on the corner of Lexington Ave and 42nd Street in NYC in 1999, you were the first person I mentioned that we were going to launch HispanicAd to serve the US Hispanic advertising, marketing, media, public relations and research executive Industry.  You said, ¡Pa’ Lante, ni un paso para atraz! 

People say that you are lucky if you have one true friend, I count you as one of mine.

Gene Bryan

Fortes en Fide

Rafael Eli passed away peacefully just before 6 a.m.ET this morning from COVID pneumonia.

For multicultural marketers, the need for real-time research and insights about COVID-19 and multicultural consumers is paramount.  By understanding the impact of Coronavirus on multicultural consumers, brands will be best positioned to formulate and execute plans to address this impact and build long-term, mutually beneficial relationships with multicultural segments who will be critical growth drivers across industries.

More than 200 sellers shared current insights and their future predictions on the impact of the Coronavirus pandemic on advertising revenue. They give perspectives on what sellers find most challenging to their operations and what they want buyers to know.

Last year, the two launched a startup, a marketing and media content consulting practice called New Majority Ready, LLC. The company cites statistics saying over 53% of the U.S. population under 50 lives in a multicultural or blended household. By Court Stroud