Business

Entravision Communications Corporation announced the appointment of Bernice Lopez Smith to Senior Vice President and Debbie Flores to Vice President of Integrated Marketing Solutions. Both executives will be based in McAllen, TX and report to Eddie Melendez, President of Local Media for Entravision.

On the fundamental question of why some people are rich and others are poor, more Americans point to the advantages they possess – or the obstacles they face – rather than their work ethic. Nearly two-thirds of U.S. adults (65%) say the main reason some people are rich is because they have had more advantages in life than most other people; far fewer say it is because they have worked harder than others (33%).

The outbreak of Coronavirus in countries around the world is a widening tragedy. Many aspects of life and business will be altered in many countries around the world with the possibility of a recession realistic for many countries, at least on a short-term basis. Shifts in media consumption and other behaviors are important to monitor, and marketers need to be mindful of opportunities to service consumers that may follow along with the media owners they buy from and the societies in which they operate.

The coronavirus outbreak is first and foremost a human tragedy, affecting hundreds of thousands of people. It is also having a growing impact on the global economy. This article is intended to provide business leaders with a perspective on the evolving situation and implications for their companies. The outbreak is moving quickly, and some of the perspectives in this article may fall rapidly out of date. This article reflects our perspective as of March 1, 2020. We will update it regularly as the outbreak evolves.

You’re sitting in a meeting and your ideas are going unheard. You’re just as qualified as your colleagues, but you’re feeling undervalued. On top of that, you’re trying to balance work commitments, a sick child at home, helping your elderly parent, keeping up with your children’s schedules—the list goes on. And as you sit in that meeting, you think “What’s the point? Is this all really worth it? I’m fighting to push my career ahead and feeling stressed out. It’s just not worth it.” The good news is that women are no longer alone. Companies and brands are starting to get it—and starting to understand that they can help.

By Gonzalo López Martí    Creative director, etc. / lmmiami.com/

• Imitation is the best form of flattery.
• It seems to be a great form of strategy too.
• Why innovate when you can simply mimic your competitors and stunt their growth?

The Latino Corporate Directors Association (LCDA) launched The Latino Board Tracker, the only publicly available resource that tracks the number of Latino/as on Fortune 1000 company boards.

Why is this happening?  Because the new direct-to-consumer business model is based on the concept that its entire supply chain is increasingly available “as a service.”  Every aspect can be rented/leased. The result? Greater brand agility, more innovation by publishers, and more engaging, personalized consumer experiences—online and off—with “emerging tech” elevating the digital shopping experiences.  In fact, digital data output will triple from 2019 – 2025, powering demand for and availability of personalized services, products, content, and marketing.

The National Retail Federation today forecast that retail sales during 2020 will increase between 3.5 percent and 4.1 percent to more than $3.9 trillion despite uncertainty from the lingering trade war, coronavirus and the presidential election.

As President of Publicis Media’s Cultural Quotient, the New York native oversees a crew of 140 multicultural experts—collectively the top-ranked spender in culturally targeted campaigns in the US. The latest AdAge Hispanic Fact Pack estimates her team’s total revenue for US Latinx media activities alone—not including African American, Asian American and LGBTQ—at over $71 million.  By Court Stroud

U.S. Hispanic small business owners anticipate a decade of robust expansion and growth, expressing a brighter business outlook than their non-Hispanic peers in the year ahead, according to the fourth annual Bank of America Business Advantage 2020 Hispanic Business Owner Spotlight.

Businesses believe that 5G will be the most revolutionary network evolution yet but still have concerns about the technology’s security, according to the results of a global study from Accenture.

Unlike the fixed amount of time in a given day, our media diets still have room to grow. In fact, as new media options like streaming and podcasts mature, U.S. consumers are opting to add them to their daily routines instead of simply replacing the traditional fare. And when it comes to audio, podcast listeners actually listen to more broadcast radio than people who don’t listen to podcasts at all.

This podcast delves into the significance of Latin X, underserved yet influential consumers within the Hispanic market who drive significant revenue and advocacy for brands. We explore key differences in individualistic and collectivist cultures, how Hispanic immigrants adapt to the American ethos, and what it all means to marketers trying to touch today’s new mainstream: multicultural consumers.

More and more people feel good both about their current financial situation and about the future, especially in fast-growing economies. At the same time, a growing minority of middle- and lower-income households is struggling to make ends meet. The latest wave of McKinsey’s global consumer sentiment surveys, conducted in September 2019 in 19 countries, explores the impact of these developments on shopper behavior in a wide range of categories, including food, beverages, personal care, and household products

By Adam Jacobson

Until today, Eric Zinterhofer, the founding partner of Searchlight Capital Partners, was likely as unknown as the global private investment firm he leads.  As far as Wade Davis goes, he’s an individual who has some level of name recognition in the TV industry.  Now, Zinterhofer and Davis are both poised to take on a much greater profile in the media world, thanks to their deal to acquire the stake in Univision Communications not owned by Grupo Televisa.  By Adam Jacobson

In the early morning hours of Tuesday, Feb. 25, the rumors became reality: The 64% ownership in Univision not held by Mexico’s Grupo Televisa has been snagged by a pair of investment firms in an arrangement that will see the exit of CEO Vince Sadusky.  Of the three parties said to be bidders for Univision by The Wall Street Journal some eight weeks ago, one has emerged victorious. That would the offer put forward by Wade Davis, a former Viacom CFO. Davis’ bid was perhaps the most intriguing, as Davis would unseat Sadusky as Univision’s chief executive.  By Adam Jacobson – Radio + TV Business Reports

Univision Holdings, Inc., Searchlight Capital Partners, LP (“Searchlight”) and ForgeLight LLC (“ForgeLight”), an operating and investment company focused on the media and consumer technology sectors, announced a definitive agreement in which Searchlight and ForgeLight will acquire a majority ownership interest in Univision from all stockholders of Univision other than Grupo Televisa, S.A.B. (“Televisa”). Terms of the transaction were not disclosed.

By Gonzalo López Martí    Creative director, etc. / lmmiami.com/

• It happens again and again.
• Regardless of the number of weeks or months an agency is given to prepare a presentation for a pitch or RFP, the last stretch will involve sleepless nights, lost weekends, exhaustion and nervous breakdowns.
• Even if the entire payroll of said agency is assigned to the project with ample time to react, the outcome will be the same.
• The very definition of a paradox: the more staff one adds to complete a certain task, the longer it takes to be fulfilled.
• Pathological procrastination?

Nearly all of the public companies subject to California’s first-in-the-nation board gender diversity mandate met the requirements by the December 31, according to a new report that looks at the law’s early impact.