Business

I always used to say that the people that created a great TV ad got fed up with seeing it long before its intended audience did. After all marketers and agency team see the content on a regular basis, normal people do not. But, on reflection, this problem applies all aspects of marketing activity. Maybe all marketers should remember the adage, ‘If it isn’t broken, don’t fix it’.  by Nigel Hollis

Latinx founders are the fastest-growing group of entrepreneurs in America–but their businesses are struggling to scale.

As the U.S. enters a heated 2020 presidential election year, a new Pew Research Center report finds that Republicans and Democrats place their trust in two nearly inverse news media environments.  

Millennials are the most attractive target for marketers. That is why companies spend five times as much trying to reach them than on Baby Boomers, even though Boomers control 70% of all disposable income. Millennials, goes the argument, are critical for a brand success in the long run. Get them when they are young, and they’ll stay with you for a lifetime (an overly optimistic, wishful thinking about the ficklest generation ever).

It is fascinating how some people have the great skill of looking at the same information that everybody else is seeing, with a completely different perspective. I work in advertising so this is the norm, but in some other industry sectors, such as finance, this might not be the rule. That is why Dr. Bob Froehlich’s presentation at the Executives’ Club of Chicago’s Annual Economic Outlook Luncheon blew my mind. His take on some very important topics, such as diversity, the American Dream and social media, are quite provocative. Here are the four very important “landmarks” that he thinks will impact – better saying it is already impacting – the American economy in the next couple of year.  By Carla Eboli

The advertising agency industry can be difficult to understand, especially for those lacking a first-hand history of working within it.  Because many marketers, securities analysts and others look to understand the industry in order to be better partners, investors or students of the business, we wanted to illustrate how to apply our analysis framework to our own sector.

In VAB’s latest quarterly report surveying the video landscape it updated the media consumption habits of major demographic segments based on Q2 ’19 data. It also updated its comprehensive segmentation analysis highlighting the who, what, where, when, and how by device in order to continue exploring the nuances that exist within the video ecosystem.

By Gonzalo López Martí  – Creative director, etc / lmmiami.com/

• The cliché is true: calling a phone a “phone” is a misnomer in 2020.
• It is a minicomputer that happens to offer voice as one of its multiple features and capabilities.

Which is most important for organizations trying to come up with the next breakthrough: having a culture of innovation or establishing a separate structure devoted to innovation?  By Ralph de la Vega – Former Vice Chairman – AT&T Inc

Do brands care enough about fraud?  Ask most brand managers and their agencies and digital publishing partners that question, and the answer will be a qualified yes.

In her book, Medical Bondage, Queens College, CUNY professor Deidre Cooper Owens moves between southern plantations and northern urban centers to reveal how nineteenth-century American ideas about race, health, and status influenced doctor-patient relationships in sites of healing like slave cabins, medical colleges, and hospitals. It also retells the story of black enslaved women and of Irish immigrant women from the perspective of these exploited groups and thus restores for us a picture of their lives.

U.S. consumers are bracing for a polarizing year in politics. From impeachment proceedings to the presidential election, emotions are high, but unemployment is low, and that appears to be the economy’s saving grace as we head into 2020. Now in its fifth year, our annual consumer sentiment report, ThinkNow Pulse™, provides insight into how Americans feel about the state of the economy, its impact on their household income, and how the political climate influences their economic outlook. We compared this year’s data with past years and found interesting shifts in sentiment among key demographics.

Katz Media Group announced that Rick Ramos has been promoted to Senior Vice President of Multicultural Partnerships, effective immediately.  Ramos will report to Tucker Flood, President of Eastman Radio at Katz Radio Group.

Univision Arizona announced that Joe Donnarumma has been appointed President and General Manager of Univision Arizona, effective February 10th. In this role, Donnarumma will oversee all aspects of station operations for Univision Arizona’s television, radio, digital and social media properties, including advertising sales, marketing, news and production.

Up to 30% of consumer packaged goods (CPG) companies’ operating margins are put at risk in the US as these alliances expand their influence.

New global research released by Accenture and conducted by Forrester Consulting reveals an opportunity for chief marketing officers (CMOs) to expand their remit by assuming the role of CMO Collaborator. By ushering in new levels of collaboration across the C-suite, technology ecosystem and agency partners, CMOs can drive customer experience (CX), a proven source of growth in modern organizations today.

Throughout history, “shopping” has involved taking a trip, planned in advance, to a favorite store that a consumer made time for. The ecommerce revolution upended that predictable relationship and activity, and today consumers’ brains have again been rewired as it pertains to shopping, thanks to mobile technology and social media. That may usher in one of the industry’s biggest shifts in consumer behavior: The “always-on” consumer comes highly informed with specific demands around price, ingredients, delivery options, production methods and much more.

In a recent post, Nigel shared a buyer classification focused on what I like to call the buy and the why, more specifically consumer behavior and predisposition. The concept is straightforward but it begs the question of how can we build a system of insights and analytics to bring this growth matrix to life.  by Bill Pink – Head of Global Analytic Leads / Kantar

From humble beginnings of converting a small liquor store into a grocery market in 1980, a Mexican immigrant family turned their dream into an American success story. Forty years later, Northgate González Market marks a major anniversary milestone this month with 41 stores and becoming the leading Latino-themed grocery chain in Southern California.

At the turn of a new decade, The Future 100: 2020 projects a deliberately optimistic future as brands and consumer strive to move past the despondent and unsettling mood that characterized the latter part of the 2010s