By Gonzalo López Martí – Creative director, etc / lmmiami.com/
- Here’s Gonzalo’s take on the big game’s advertising extravaganza. Methodology: I made a point of watching the whole thing the way an average Joe or Jane would: untethered to the biases of an industry insider. I might have missed a few spots due to bathroom breaks or sheer disinterest, but what you will read below is unaided recall off the top of my head, which, if you ask me, is the one and only way advertising should be judged and measured. Then again, I’ve been in this racket far too long so the professional critique is there.
For the second year, Bain Media Lab and AI pioneer Hive partnered to analyze marketing within and around the Super Bowl using Mensio, an AI-powered TV advertising and sponsorship analytics platform developed in partnership between Bain and Hive.
LBI Media, Inc announced that it has changed its name to Estrella Media, effective immediately.
I have to thank those nice people at Mediacom for sharing ‘Two minutes with Simon Peel, Global Media Director at adidas’. In the video, Peel shares his thoughts on the power of a shared idea, and while he might be thinking that a shared idea of what makes things cool encourages people to buy a pair of sneakers, I think it applies to all strong brands. by Nigel Hollis
A world that is inclusive, values varying perspectives, and prioritizes the growth of all is a world all marketers should foster. Leaders should be especially focused on this goal, and the ANA Marketing Futures Podcast Series highlights just these kinds of leaders, who come from all backgrounds to discuss the future of marketing, current issues, trends, and areas of growth.
Renown economist and consultant Heide Calero has created a series of videos that help businesses better understand the transformation of Puerto Rico’s economy through the decades. The up and downs of certain economic strategies that have impacted the island’s past and current state.
In-house creative teams at advertisers may play a bigger role in Super Bowl advertising this year. Procter & Gamble will air a pregame spot for its Secret brand on Super Bowl Sunday that was conceptualized, written and cast by its in-house creative team. The in-house team also had a hand in the editing, graphic design and revisions of the spot.
Latinx founders are the fastest-growing group of entrepreneurs in America–but their businesses are struggling to scale.
As the U.S. enters a heated 2020 presidential election year, a new Pew Research Center report finds that Republicans and Democrats place their trust in two nearly inverse news media environments. 
Millennials are the most attractive target for marketers. That is why companies spend five times as much trying to reach them than on Baby Boomers, even though Boomers control 70% of all disposable income. Millennials, goes the argument, are critical for a brand success in the long run. Get them when they are young, and they’ll stay with you for a lifetime (an overly optimistic, wishful thinking about the ficklest generation ever).
It is fascinating how some people have the great skill of looking at the same information that everybody else is seeing, with a completely different perspective. I work in advertising so this is the norm, but in some other industry sectors, such as finance, this might not be the rule. That is why Dr. Bob Froehlich’s presentation at the Executives’ Club of Chicago’s Annual Economic Outlook Luncheon blew my mind. His take on some very important topics, such as diversity, the American Dream and social media, are quite provocative. Here are the four very important “landmarks” that he thinks will impact – better saying it is already impacting – the American economy in the next couple of year. By Carla Eboli
The advertising agency industry can be difficult to understand, especially for those lacking a first-hand history of working within it. Because many marketers, securities analysts and others look to understand the industry in order to be better partners, investors or students of the business, we wanted to illustrate how to apply our analysis framework to our own sector.
Which is most important for organizations trying to come up with the next breakthrough: having a culture of innovation or establishing a separate structure devoted to innovation? By Ralph de la Vega – Former Vice Chairman – AT&T Inc
In her book, Medical Bondage, Queens College, CUNY professor Deidre Cooper Owens moves between southern plantations and northern urban centers to reveal how nineteenth-century American ideas about race, health, and status influenced doctor-patient relationships in sites of healing like slave cabins, medical colleges, and hospitals. It also retells the story of black enslaved women and of Irish immigrant women from the perspective of these exploited groups and thus restores for us a picture of their lives.
U.S. consumers are bracing for a polarizing year in politics. From impeachment proceedings to the presidential election, emotions are high, but unemployment is low, and that appears to be the economy’s saving grace as we head into 2020. Now in its fifth year, our annual consumer sentiment report, ThinkNow Pulse™, provides insight into how Americans feel about the state of the economy, its impact on their household income, and how the political climate influences their economic outlook. We compared this year’s data with past years and found interesting shifts in sentiment among key demographics.
Katz Media Group announced that Rick Ramos has been promoted to Senior Vice President of Multicultural Partnerships, effective immediately. Ramos will report to Tucker Flood, President of Eastman Radio at Katz Radio Group.
