Business

New words stick when they come from below, and respond to a real need.
 

This year we are pleased to announce that companies in the Russell 3000 Index sprinted across our namesake goal of 20% board seats held by women, adding women to their boards in steady and impressive measure. More women have been added to boards this year than ever before, reflecting the efforts of institutional investors, shareholders, stakeholders and our own public awareness and research campaign.

The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) announced its 2019 Hispanic Market Guide, the most comprehensive resource on the U.S. Hispanic market, is now available to download.

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U.S. multicultural media revenues generated from advertising and marketing aimed at Hispanic, African and Asian Americans are projected to grow at an accelerated 6.3% to $28.72 billion in 2020, representing the fastest growth of this burgeoning market in eight years, according to new research from PQ Media. Key growth drivers are expected to be incremental shifts of ad and marketing dollars to multicultural media by savvy brands, as well as record media spending related to the U.S. presidential election and the Summer Olympics in Japan, according to PQ Media’s U.S. Multicultural Media Forecast 2019.

With Christmas less than a week away, retailers are getting ready to close the books on a solid holiday season. Several factors at play could affect the final results.

According to The Creative Group’s latest State of Creative Hiring data, 67 percent of advertising and marketing managers anticipate expanding their team in the first half of 2020, with web and mobile development being its top area for hiring. In addition, 69 percent of employers plan to increase the number of freelancers they use.

When we reflect back to 2010 the world looked very different from what it does today, almost ten years later. We have seen more technological and cultural shifts in this decade than any that came before. The world seemed to move so fast around us, and diversity quickly became the buzzword of the decade. Let’s take a look at how diverse voices found their way into the spotlight in 2010 and how these same voices are going to continue to catapult us into the new decade of diversity, inclusion, and equity.

Founded at the crossroads of cultures, SouthNorte Beer Co. revealed that it has secured new investment to drive company growth led by advertising executive and founding partner, John Gallegos, who has increased his investment in the brand to further accelerate the company’s marketing efforts, expansion into new territories and exploration of new partners throughout the country. This influx of funding positions Gallegos as the majority owner of SouthNorte, with Coronado Brewing Company offering continued operational support with a minority stake in the company.

Technology will continue to redefine the media landscape in 2020, creating opportunities and challenges for marketers. As ad spend on social and tech platforms continues to grow; technology innovations will also enable a renaissance in real-world engagement. According to Kantar’s global 2020 Media Trends & Predictions report marketers and media owners will be challenged to develop the skills, engagement models and measurement capabilities to meaningfully engage consumers in the crowded media landscape.

We have the key to the city–or 50 cities, to be exact. For the 2020 Surge Cities index, Inc. and innovation policy company Startup Genome analyzed troves of data on seven essential indicators–such as early-stage funding and job creation–to determine the 50 best areas for startup growth. In the following dispatches, you’ll find a road map for turning forgotten ZIP codes into boomtowns–or simply for answering the age-old question: Where should you go next? From Charleston to Chattanooga, the answers may surprise you.

Thanks to a strong labor market, US consumers are feeling good about the economy. Unemployment is at a historical low, wages are rising at their fastest rate since the onset of the recession, and consumption continues to grow at a steady clip.

LBI Media, Inc.  announced two senior leadership appointments. Ivan Stoilkovich has been appointed Executive Vice President of Television Programming and Jason Hall has been appointed to Executive Vice President of Advertising Sales, both effective immediately.

Spanish Broadcasting System, Inc. (the “Company” or “SBS”) (OTCQB: SBSAA) announced that in connection with its planned recapitalization, SBS has received a letter from a recognized multinational financial services broadcast lender stating that it is highly confident of its ability to arrange secured debt financing for SBS in an amount of $300 million. The debt financing will carve out certain non-core real estate and broadcast station assets so that, in connection with the recapitalization, SBS will be positioned to obtain a separate and incremental first lien asset-based financing facility.

By Gonzalo López Martí Creative director, etc. / lmmiami.com

• Good advertising – or good marketing for that matter- is all about putting a pebble in the target audience’s shoes.
• Inserting a little blip on their radar.
• Adding a mental note in their to-do list.
• In the marketing & advertising business we tend to believe that CPGs is where the action is.

What makes someone a growth leader? In conversations we’ve had with business leaders, the answer tends to boil down to a variation of “I know it when I see it.” But it turns out that there is a specific set of attributes that growth leaders share.

When a popular trend takes a market by storm, it’s tough to not want to go all in on it. There is, however, something to be said for having too much of a good thing. And in many ways, having too much of a good thing can actually have a negative effect on category sales.

The advertising industry has come a long way from newspapers, magazines, flyers and mailers. With the entry of the internet era in the 90s, advertising initiatives expanded to web banners, click campaigns, and search engine results. The ability to reach consumers further advanced with cell phone and tablet technologies, enabling even easier access to social media, with mobile internet plus push notification marketing.

An estimated 192 million U.S. consumers – or 70% of Americans ages 13-to-64 – are gamers, demonstrating massive appeal among consumers for the gaming industry, according to a new Consumer Technology Association (CTA)® study. While traditional gaming platforms still hold strong interest, the emergence of live game streaming services is revolutionizing gaming into a connected and social experience.

Nielsen announced that Sandra Sims-Williams will join the company as Senior Vice President of Diversity & Inclusion (D&I), beginning January, 2020. In this role, Ms. Sims-Williams will lead Nielsen’s D&I strategy and teams for both the Media and Connect sides of the business, through Nielsen’s transition into two independent, publicly traded companies.