By Gonzalo López Martí Creative director, etc. / lmmiami.com
What makes someone a growth leader? In conversations we’ve had with business leaders, the answer tends to boil down to a variation of “I know it when I see it.” But it turns out that there is a specific set of attributes that growth leaders share.
When a popular trend takes a market by storm, it’s tough to not want to go all in on it. There is, however, something to be said for having too much of a good thing. And in many ways, having too much of a good thing can actually have a negative effect on category sales.
The advertising industry has come a long way from newspapers, magazines, flyers and mailers. With the entry of the internet era in the 90s, advertising initiatives expanded to web banners, click campaigns, and search engine results. The ability to reach consumers further advanced with cell phone and tablet technologies, enabling even easier access to social media, with mobile internet plus push notification marketing.
An estimated 192 million U.S. consumers – or 70% of Americans ages 13-to-64 – are gamers, demonstrating massive appeal among consumers for the gaming industry, according to a new Consumer Technology Association (CTA)® study. While traditional gaming platforms still hold strong interest, the emergence of live game streaming services is revolutionizing gaming into a connected and social experience.
Nielsen announced that Sandra Sims-Williams will join the company as Senior Vice President of Diversity & Inclusion (D&I), beginning January, 2020. In this role, Ms. Sims-Williams will lead Nielsen’s D&I strategy and teams for both the Media and Connect sides of the business, through Nielsen’s transition into two independent, publicly traded companies.
US Ad Market remains strong, but rest of the world slows down.
The rapid turnover of CMOs today does not mean they are underperforming. Instead, it may stem from unrealistic expectations on the part of CEOs and boards, who often don’t know which key attributes they should be looking for in a marketing leader.
Corporate America needs to awaken to the challenges faced by black professionals, according to a new study published by nonprofit think tank the Center for Talent Innovation (CTI). In the workplace, black professionals are more likely to encounter prejudice and microaggressions than any other racial or ethnic group. They are less likely than their white counterparts to have access to senior leaders and to have support from their managers.
What does 2020 look like for the media industry? Kantar’s experts around the world have identified 12 trends and changes that are poised to impact the media industry landscape in the coming year. Our aim is to help marketers navigate today’s ‘digital paradox’ with confidence. by Guest Contributor Jane Ostler – Global Head of Media, Insights / Kantar
ViacomCBS Inc.announced the completion of the merger between CBS Corporation and Viacom Inc. The combined company, which is renamed ViacomCBS, creates a premium content powerhouse with global scale, including leadership positions in markets across the U.S., Europe, Latin America and Asia.
In mid-April, it became known that Univision Communications wants the FCC’s approval to have one of its many wholly owned subsidiaries take on direct ownership of Univision Radio. The subsidiary is based in Mexico, and as such a foreign ownership ruling has been requested of the Commission.
U.S. advertising will grow +6.2% in 2019 to $244 billion. This will mark a fourth consecutive year of solid mid-single-digit growth for the industry on an underlying basis. Taking out directories and direct mail makes the health of the industry look even stronger, with a +7.6% underlying growth rate for 2019, although including political advertising in all years brings growth down a few notches to +3.8% all in. However we look at it, growth has been robust relative to the general economy, which is generally decelerating on an underlying basis.
In 2020, 69% of all digital media* will trade programmatically, up from 65% this year, according to Zenith’s Programmatic Marketing Forecasts 2019. The total amount spent programmatically will exceed US$100bn for the first time in 2019, reaching US$106bn by the end of the year, and will rise to US$127bn in 2020 and US$147bn in 2021, when 72% of digital media will be programmatic.
Craft Brew Alliance, Inc. announced the launch of La Rubia Blonde Ale in New York and Connecticut. The expansion builds on La Rubia’s robust double-digit growth to date and will be focused on connecting the beer’s easy-drinking style and authentic brand story rooted in family with Hispanic consumers in key markets.
There has never been a more exciting time in media. As we enter 2020, change in the media landscape is accelerating at an unrelenting pace with new technologies, platforms and business models continuing to re-shape our industry.
By Gonzalo López Martí – Creative director, etc. / lmmiami.com/
Some of my colleagues expressed concern over last week’s post which likened online advertising to a cult. But what else do you call the unthinking faith that many marketers have in the power of digital advertising? Sadly, data has a lot to do with reinforcing that faith, but the right data can also help marketers break out of the cult. by Nigel Hollis
In a new KPMG study, “The Truth about Customer Loyalty,” we asked close to 19,000 consumers across 20 countries – including 2,000 in the U.S. – for their views on brand loyalty. Their responses clearly show that loyalty is not dead, but it is evolving and there is a lot of headroom for change.
Her baby boy sick with an earache, Cathy Lopez Negrete came home to discover the water had been turned off due to lack of payment. Days later, Alex Lopez Negrete was leaving for an important business meeting when his car was repossessed. A week like this one might have deterred many budding entrepreneurs. For the co-founders of Lopez Negrete Communications, these tribulations in 1989 were mere bumps on the road to success. The firm has grown into the nation’s largest independent, Hispanic-owned and operated full-service advertising and marketing agency. By Court Stroud
