Business

The 4A’s and The 614 Group released “The Future of Programmatic and Automation,” a report that reveals that full automation is the future of programmatic advertising and data-driven marketing.

How do you reach an ever-expanding, fast-growing ethnic market that is extremely loyal to brands and where word of mouth is golden? If you didn’t have to compete so heavily for attention in newspapers, email blasts and other advertising venues, reaching this demographic could be easy.

Viacom International Media Networks (VIMN) announced that Pierluigi Gazzolo, President of VIMN Americas and Executive Vice President of Nickelodeon International, has been appointed President of OTT International and Viacom International Studios (VIS), signaling the increasing importance of VIMN’s OTT and Studio business. 

A recent article on The Correspondent is gaining attention for suggesting that the $273 billion-dollar online advertising industry is the new dot com bubble. The authors are undoubtedly right, much of the money spent on digital is being wasted. But here is the problem, too many advertisers believe their money is well-spent and they do not want to hear otherwise.  by Nigel Hollis

By Gonzalo López Martí  – Creative director, etc. / lmmiami.com/

“Beware those who want to save the world,
most likely they just want to control it.”

While 27 percent of chief diversity officers find themselves still having to make the case for diversity, inclusion, and belonging in the workplace, the good news is that the majority of top leaders already understand how critical these efforts are. Indeed, in my work in talent and diversity at Google, Disney, and other large firms, I’ve found many leaders eager for actionable frameworks and advice to create more inclusive cultures. But again and again I find one thing plaguing their attempts: fear.    By Daisy Auger-Dominguez

The ANA is tackling the marketing industry’s ongoing talent crisis head-on with a new multi-tiered campaign designed to inspire talented and diverse university students to choose marketing as a career.

Sometimes when you finish writing an article, you may struggle a bit to find a catchy headline. You look for something that could immediately break through the clutter, maybe something with a sense of humor, sometimes a breaking news approach. However, that’s not the case for this article. Sorry, but this time I went with a direct headline. Why? Because I believe it is crucial to address this topic in a very straightforward manner.  By Isaac Mizrahi – Co-President of ALMA

Beauty adspend has struggled in recent years as magazines and television –  traditionally favoured by brands for their ability to evoke emotional connections with consumers through bold imagery and high production quality – have lost audiences to the internet. While these channels are still valuable, circulations have declined for many years and ratings are now falling in key markets.

Entravision Communications Corporation announced the promotion of Jose Mateo III and the appointment of Erika M. Marrero to Vice Presidents of Entravision’s Audio Network Sales.

he technology, media, and telecommunications (TMT) sector has enjoyed unprecedented growth over the past decade. Seven of the ten largest companies by market value are TMT companies. Incumbents such as Apple, Disney, and Verizon have been joined by a quickly scaling group of disruptive players such as Alibaba Group, Alphabet, Amazon, Facebook, Netflix, and Salesforce, all of which have been buoyed by consumers’ and businesses’ growing appetite for technology products and services.

Despite the headlines and hashtags, women around the world are fatigued and believe meaningful change is coming too slowly. Nielsen recently took a closer look at the worldwide reality of where women are today and found that there’s an opportunity here for brands.

ANA client-side marketers continue to make significant progress in achieving gender equality among CMOs, but in stark contrast, there has been little headway made in improving ethnic diversity.

Spanish Broadcasting System, Inc. (SBS) Chairman and CEO, Raúl Alarcón, has been appointed to the Federal Communications Commission’s (“FCC”) Advisory Committee on Diversity and Digital Empowerment (“ACDDE”) by FCC Chairman Ajit Pai. Mr. Alarcón will join an accomplished group of media and digital executives focused on accelerating the entry of women, minorities and small businesses into the media industry.

While challenges posed by external factors are difficult to tame, CPOs and their organizations should shift from reactive to predictive supply chain management to offset risks as much as possible and be more resilient against both planned and unplanned events.

By Gonzalo López Martí  – Creative director, etc./ lmmiami.com

• I had been hearing and reading the “Latinx” neologism bandied about for quite a while.
• It is possibly just a fad in certain “progressive” circles.
• Next thing you know, politicians jump on the bandwagon.
• Namely Elizabeth Warren, who seems to be in dire need of a serious team of Hispanic political strategists by her side.
• Mind you, I fully support experimenting with language.
• It is possibly the best way to keep a culture vibrant and lively.
• Second only to bearing lots of children.
• Espanglish?

If you’re a woman in North America, the OECD estimates that you make $10,000 less than your male counterparts each year, and you’re charged between $1,300 and $2,135 more for products and services. It’s a gender fine that adds up to about half a million dollars over your lifetime—and that’s if you’re lucky. If you’re college-educated, a professional school graduate, a minority, or a Millennial, experts estimate that your gender fine ranges between $1 and $2 million.

Understanding how brands engage Hispanics in the marketplace is essential to removing labels that don’t represent the diversity of this thriving demographic. To give us insight into how this plays out in real time, I reached out to Nicole Preston, General Manager of DishLATINO Brand Marketing, a client, to glean best practices for crafting a winning customer engagement strategy that builds loyalty and drives usage of their core services.  By Mario X. Carrasco, co-founder and principal of ThinkNow Research

Growing up in Puerto Rico, Ingrid Otero-Smart was so introverted she rarely spoke in school.  Yet as President and CEO of Casanova McCann, Otero-Smart runs one of the largest multicultural advertising shops in the country. The firm works with blue-chip clients including Nestlé, U.S. Army and the California Lottery. This year, it was the most-awarded U.S. Hispanic agency at the Cannes Lions International Festival of Creativity, the second year in a row Casanova earned that recognition.  By Court Stroud

We first started the Hispanic Television Summit 17 years ago for Broadcasting & Cable and Multichannel News. In 2002, the focus was primarily on Spanish language TV programming.   The marketplace was concerned with how networks were negotiating for carriage on cable or satellite, and how they would help to attract Hispanic subscribers for pay TV providers, while broadcasters stressed how they dominated the share of audience.  By Joe Schramm, Managing Partner & President, Schramm Marketing Group