Business

Tajín International Corporation announced they have joined forces with well-known national food brands, partnering with the Tyson® and Hillshire Farm® brands. Adding to a roster of strategic partners including Century Snacks – the makers of Snak Club® Trail Mixes and Snack Nuts and Truco Enterprises the maker of On The Border Chips and Dips.

By Gonzalo López Martí – Creative director, etc  / LMMiami.com

• Last week I laid out the following theory: younger generations and, hence, fresh talent, simply don’t want to work in advertising anymore.
• If you are young and bright these days, Silicon Valley’s gravitational pull is way stronger than Madison Avenue’s.

The private brand dynamic is a topic we’ve written about extensively over the past few years. Private brand is gaining dollar share in key general merchandise industries, representing nearly one-third of U.S. sales in some industries. In industries like office supplies, retailers have moved entire departments to their own private labels. But our research indicates that more private brands aren’t necessarily the answer across apparel, food, technology, and other industries we track; retail may have reached an inflection point. How can retailers determine the right mix of private and national brands for the categories they play in, and what can brands do to ensure they remain part of the mix?

After a stellar PR career spanning three decades in the corporate world working for blue chip companies in Senior positions in public relations, such as her most recent past role of Vice President of Consumer and Entertainment Public Relations at Univision Communications, Rosemary Ravinal decided to leave the corporate world to pursue her lifelong passion to launch RMR Communications Consulting LLC (RMR), to address gaps in presentation skills, public speaking and media readiness among C-suite executives in both English and Spanish.

Workplace stress is exacting an ever-higher physical and psychological toll. It adversely affects productivity, drives up voluntary turnover, and costs US employers nearly $200 billion every year in healthcare costs. Many companies are aware of these negative effects, and some have gotten busy devising ways to counteract them. Efforts range from initiatives to encourage sleep, exercise, and meditation to perks such as nap pods and snack bars.

This year, 18.4 million students will be heading to college. The shopping list may start with books and supplies, but it runs long with dorm and apartment furnishings, clothing and accessories, computers and hardware, and gadgets and digital subscriptions. Do the math and the grand total is more than $25 billion in projected spend for the 2019 back-to-college (B2C) shopping season.

8Greens, a health and wellness company, announced the hiring of Eduardo Luz as CEO effective July 9, 2019. In this role, Mr. Luz will be responsible for all aspects of strategy including category development, product development, innovation, distribution and global expansion.

Crisis Preparedness as the next competitive advantage: Learning from 4,500 crisesUS corporate crisis: Here’s what you need to know

The US labor market looks markedly different today than it did two decades ago. It has been reshaped by dramatic events like the Great Recession but also by a quieter ongoing evolution in the mix and location of jobs. In the decade ahead, the next wave of automation technologies may accelerate the pace of change. Millions of jobs could be phased out even as new ones are created. More broadly, the day-to-day nature of work could change for nearly everyone as intelligent machines become fixtures in the American workplace.

By Gonzalo López Martí- Creative director, etc / LMMiami.com

• There’s a strange phenomenon in the rarefied atmosphere of professional tennis: for quite a while now the top slots of the men’s ranking has been ruled by dudes in their 30s.

Internet advertising will account for 52% of global advertising expenditure in 2021, exceeding the 50% mark for the first time, according to Zenith’s Advertising Expenditure Forecasts. That’s up from the 47% of global adspend that internet advertising will account for this year, and 44% in 2018.

Marketing and media have become complex and messy. Chief marketing officers have to contend with fragmentation, an increasing number of different players providing technology platforms and solutions, and a whole new lexicon of marketing technology terms.

It’s said there are two rules that should be accepted working under a boss. The rule no. 1 is the boss is always right. The rule number 2 states that if the boss is wrong, then, refer to the rule number 1.

Many of us talk about change. Especially the people who work at large companies or governmental organizations. “We need to do things differently.” But what do we mean by this? It’s a very broad statement. Mostly it means that we want to work smarter, more efficient and of course: be agile.

This fall, a quarter of all US households will send their children back to class with brand new supplies, clothing, gadgets, and tech in tow, making July through September the second-biggest shopping season of the year. 2019 is no exception: This year’s back-to-school (B2S) spending is expected to reach $27.8 billio

As consumers continue to evolve their shopping behavior, redefine trends, and move their shopping activity online, the retail industry has been challenged to adjust to a landscape that’s constantly shifting. Store closures, bankruptcies, mergers, and consolidations are the new normal in today’s retail environment.

In 2018, 96% of FMCG growth took place outside hyper and supermarkets, e-commerce grew 20%, discounters have been appearing almost everywhere, and new hybrid retail formats are becoming more common place around the globe.

Sixty-three percent of Americans view disinformation—deliberately biased and misleading information—as a “major” problem in society, on par with gun violence (63%) and terrorism (66%), according to the 2019 Institute for Public Relations Disinformation in Society Report.

In 1990, a new company called General Magic spun out from Apple. It took Silicon Valley by storm as rumors spread of its secret, “next big thing” project. Four years later, the company shipped its first product: a handheld, wireless personal computer—what was essentially a smartphone, even down to the emojis, all the way back in 1994. But the mid-’90s tech landscape wasn’t ready for an innovation so far ahead of its time—after all, the average consumer didn’t even have email and certainly was not prepared for 21st-century, anytime-anywhere communication. The product flopped, and General Magic shuttered.

Despite current global economic growth, expansion and opportunity, millennials and Generation Z are expressing uneasiness and pessimism—about their careers, their lives and the world around them, according to Deloitte’s eighth annual Millennial Survey.