Business

“Half my advertising spend is wasted; the trouble is, I don’t know which half.”  This quote is regularly attributed to either U.S. retail magnate John Wanamaker or to UK industrialist Lord Leverhulme, depending on which side of the Atlantic you were trained. The quote has become a cliché for the uncertainty about the effectiveness (or ineffectiveness) of advertising.

Among the many facets of change, perhaps none is more daunting than the need to not fall behind or get caught off guard. So what are the big “watch-outs” that consumer packaged goods (CPG) manufacturers and retailers need to be mindful of among the many that might not carry as much weight over the long term? While we could list many, we’ve identified three blind spots that we believe should be top of mind given the long-term nature of the implications involved.

Medea, Inc. announced the appointment of Tyson B. Gomez as President of Medea Spirits, LLC. Mr. Gomez, a seasoned veteran in the world of spirits and marketing, has spent the past two decades building and refining his expertise in the highly competitive industry.

According to the official U.S. Census Bureau’s projections, next year, 2020, will be the year when the majority of our country’s population of 17-years-olds and under will come from a minority background, most of them from a Latino, African-American or Asian-American ethnicity.  By Isaac Mizrahi – Co-President of ALMA

This title sums up the premise of a talk held by WARC at Cannes Lions 2019. The talk was given by Martin Weigel from W+K Amsterdam and Rob Campbell from R/GA London who promoted chaos as an enabler of creativity.  by Nigel Hollis

Chief marketing officers have arguably the toughest job in the C-suite. They need to stay abreast of consumer trends and evolving expectations, advances in technology, and the latest innovations — all while being the voice of the customer to ensure experience is the organization’s top priority.  It can be hard to keep up.

As Women’s Equality Day is celebrated across the U.S. commemorating the 19th Amendment to the Constitution, a survey finds a notable gender gap among recent college graduates entering the workforce. The survey, conducted as part of the Cengage Student Opportunity Index, shows that while recent college graduates feel good about their job prospects, women are much less confident than men when it comes to salary expectations.  Women are also significantly less optimistic than men about the country’s economic outlook, with a majority reporting they feel the country is on the wrong trac

Anyone operating in the U.S. consumer packaged goods market (CPG) knows that it’s rare to see a product come along that delivers—or has the potential to deliver—massive growth at scale. The budding cannabis market in the U.S. has the potential to be a golden opportunity for traditional consumer brands and retailers.  Within the U.S. states where cannabis sales have been legalized, cannabis and cannabidiol (CBD) from hemp generated $8 billion in 2018. However, a large portion of cannabis products remain illegal under U.S. federal law.

The ANA (Association of National Advertisers) announced it is relaunching the ANA Nonprofit Federation to provide tools, guidance, and insights that will accelerate and reenergize nonprofit fundraising efforts.

ReVOLVER is the home of audio shows from top-tier Hispanic talent like Access Hollywood TV host Mario Lopez, 13-time Emmy Award-winning Univision journalist Teresa Rodríguez and popular national network radio disc jockey Eddie “Piolín” Sotelo.  By Court Stroud

New research from global staffing firm Robert Half shows 81% of employers are concerned about holding on to top talent, with 1 in 3 being very concerned — and with good reason. A separate survey revealed 43% of professionals plan to look for a new job in the next 12 months.

With over 15,000 local broadcast radio stations, no other medium informs, entertains or engages better than radio.  Rooted in the community where listeners live, work, go to school or just go about their day, radio connects.  By Annette Malave, SVP/Insights, RAB

America is responsible for nearly half (48%) of the world’s advertising spending. This is followed the closest by measured nations in Europe, which represent 30% of ad spending. Together, these two regions account for nearly 80% of Nielsen-estimated global advertising budget and are driving the most annual growth in these investments. You’d expect this wide reach to result in consumers addicted to the new products that surround them. But interestingly enough, compared to the rest of the world, consumers in these two regions are the least open to trying new things.

The Census Business Builder (CBB) is a suite of services that provide selected demographic and economic data from the Census Bureau tailored to specific types of users in a simple to access and use format.

In this report, you will find an in-depth look at Hispanic-owned small businesses – where they are located, who owns them, and what and how they like to buy.

Research supports the fact that there is a real confidence gap between women and men but not any difference in our ability. Cornell University found in a study that we underestimate our abilities and performance while men overestimate both. They also found that the actual performance of both genders did not differ in quality or quantity.

The “opt out” revolution of high-earning women exiting the labor force to have babies, widely publicized in the early 2000s, may have been overstated.

Recent technological and logistical innovations in Latin America have given rise to myriad growth opportunities for retailers to engage with consumers across digital channels and geographic areas. One critical aspect that is helping expand ecommerce is the rising trust consumers have in making transactions online.

There’s definitely a car theme running through the latest advertiser rankings in radio, TV and cable. Just past the halfway mark of 2019, the top advertising categories are all related to driving: automotive dealers, insurance providers and fast casual-quick service restaurants.

Three of the first four businesses on STORES Magazine’s Hot 100 Retailers list are supermarket chains ultimately owned by foreign-based companies. At the top of the chart is Lidl, part of Lidl Siftung & Co., based in Neckarsulm, Germany. In the No. 3 slot is Grupo Comercial Chadraui, Mexico’s third-largest retailer whose stores in the United States operate under the El Super banner. Right behind at No. 4 is Don Quijote, Japan’s largest discounter, which bought the Hawaiian chain Time Supermarkets two years ago.