Business

Despite current global economic growth, expansion and opportunity, millennials and Generation Z are expressing uneasiness and pessimism—about their careers, their lives and the world around them, according to Deloitte’s eighth annual Millennial Survey.

Stories have the power to transfer information and knowledge and create ideological frameworks that determine how we see and relate to the world around us.  Using stories to sell products and services is as old as advertising itself.  Who is telling the story and what stories are being told are a constant battle for resources and attention.  In this new frontier, brands and marketers are facing a challenging environment in which to connect with consumers. 

Women are actually the fastest growing segment of gamers (and 55 percent of League of Legends fans are women, according to MasterCard) — illustrating the opportunity in this space to empower and segment women, especially as gaming is also a gateway to sports and tech.

As businesses work to localize their marketing strategies, advances in artificial intelligence (AI) and machine translation (MT) are making it easier to customize content for multinational audiences. As a result, the language services industry—which specializes in translation and localization—is experiencing a huge digital transformation, leaving translators and other language experts increasingly anxious about the future of their profession.

The U.S. Hispanic population has grown by 83% since 2000, making it the second-fastest growth segment according to a Claritas Report, The Hispanic American Market Report. That means that almost one in five Americans are Hispanic.  By Karla Fernandez Parker – Senior Marketing Executive, Branding and Advertising

By Gonzalo López Martí – Creative director, etc. / LMMiami.com

• When I started out in this racket, mid 90s, TV reigned supreme.
• It still does to some extent.
• But the monarch is shedding its cloth

Univision Communications has confirmed that its Board of Directors is reviewing strategic options for the company.

Businesses of every kind must prepare for the “consumer factor” — taking into account a customer’s values when addressing issues such as the #MeToo movement, security breaches, racial discrimination, and a whole host of other concerns that have become all too common in today’s business climate.

Businesses are failing to lock in long-term growth, according to new research from Kantar.

Retailers’ digital ad spend parallels that of the overall US digital ad market this year, growing 19.1%, according to our latest forecast. For this industry, mobile and search advertising dominate ad spend allocation.

It’s time for women and girls to get the attention they deserve — especially when it comes to female athletes. When was the last time you remember a women’s team receiving just as much attention as the men’s? Probably never. SeeHer, a movement to increase accurate portrayals of women and girls in advertising and programming, is changing this.

Consumers’ choices in term of where, how and why they buy are redefining retail and creating a new playbook for the industry. NRF’s Consumer View is a recurring look at the consumer forces that are shaping retail.

Univision announced that Julissa Bonfante has been promoted to vice president, Content Publicity, effective immediately. Bonfante, who has been serving as director of corporate communications since 2016, will continue to be based in Miami and will report to Rosemary Mercedes, executive vice president and chief communications officer of Univision.

Nearly three-quarters (72%) of industry sectors experienced an increase in disruption over the past eight years, leaving US$41 trillion in enterprise value (market capitalization + net debt) exposed to disruption today, according to a new report from Accenture.

The beverage market has evolved rapidly over the last three decades specially in the US, and has never moved as quickly as it does today. With a plethora of new brands available and with them, new categories emerge and existing category lines blur.

Marketing’s big opportunity is here. CEOs are turning to marketing to drive their company’s growth agenda, and they’re giving CMOs the runway and support to do so.

ICON International, a specialty finance company engaged in corporate barter with a focus on advertising and media buying, has hired Jose Bello as Director of Multicultural and LATAM Business Development. Jose is a native of Venezuela with more than 25 years of experience in corporate marketing, advertising and media.

Headway,a business unit of Entravision Communications Corporation, announced the appointment of Luis Barrague as Headway’s new Chief Executive Officer.

The Culture Marketing Council Annual Summit has come and gone in the blink of an eye and yet I’m exhausted. Sure I’m out of shape and the older I get the tougher it is to travel, but as I sat down to put my thoughts together about what transpired over the last two days I realized that I’m tired because of the overwhelming amount of information I’ve had the privilege to absorb in such a short period of time.  This year the organizers outdid themselves yet again.  The content of the conferences and the opportunities to meet new people were next to none. Sadly, there was an almost absolute lack of representation at CMC. Let me explain.  By Marcos Cline-Márquez / Altered.LA

eMarketer principal analyst Andrew Lipsman joins us to discuss the latest efforts by major retailers to bring goods to peoples’ homes as quickly as humanly—or robotically—possible. He covers same-day shipping, grocery subscriptions, drone delivery and more.