Business

Comcast Advertising announced the launch of a new initiative called On Addressability. The broad goal of this initiative is to help the industry deliver a sound, scalable and sustainable addressable solution to marketers that maximizes the impact and value of television as a marketing platform.

John Stankey, CEO, WarnerMedia, announced the appointment of Christy Haubegger as Executive Vice President, Chief Enterprise Inclusion Officer,

Canela Media announced its official launch in the US market to provide brands with the best of both worlds – the ability to reach multicultural consumers at scale with general market technology and know how.

By Gonzalo López Martí – Creative director, etc – MMiami.com

• Soaring medical costs on US soil are become prohibitive for a large percentage of the population.
• More and more patients are seeking treatments outside the fifty continental states.
• Particularly those without comprehensive healthcare coverage.

The disruption that has upended the retail, tech and media industries has reached consumer products relatively late, but it is hitting the industry with full force (see Figure 1). Among the most dramatic examples of what’s at stake: The entries of Harry’s and Dollar Shave Club led to a market share drop from 70% in 2010 to 54% in 2016 at Gillette, which also saw an average 12% price decrease in 2017.

Understand factors affecting the state of online and in-store retail environments, including ways consumer behavior and preferences are changing as related to shopping.

The global data economy is multiplying exponentially as digital consumers become veritable oil wells of personal data.

Gender inequality is not only a pressing moral and social issue but also a critical economic challenge. If women—who account for half the world’s working-age population—do not achieve their full economic potential, the global economy will suffer.

The age of automation, and on the near horizon, artificial intelligence (AI) technologies offer new job opportunities and avenues for economic advancement, but women face new challenges overlaid on long-established ones.

An emerging supergroup of employees and consumers is adding intense pressure to already challenged C-suite leaders who are navigating tough economic, technological and geo-political environments — further threatening company growth, a new Accenture study finds. With nearly three-quarters of these powerful stakeholders believing they have the potential to destroy company value in the long term, the C-suite understands the need to respond.

As retail store closures continue at an alarming rate, consumer goods brands have fewer channels to sell their products outside of retail and ecommerce behemoths like Amazon, Walmart and Costco. This reality has many in the consumer goods industry looking to sidestep retail and online marketplaces altogether by selling to their customers directly.

As change accelerates in the business world and technology disruption dominates, organizations need a clear strategy to create or acquire the capabilities required to keep pace and seize new opportunities. Learn how alliances can play a key role in helping organizations understand and overcome current challenges.

NBCUniversal Owned Television Stations announced that Jeffrey Stone has been named Chief Financial Officer (CFO). In this role, Stone will manage the financial operations for NBCUniversal’s division that includes 42 NBC and Telemundo owned stations, a regional news network, two multicast networks, and their subsidiary businesses.

GroupM, WPP’s media investment group, released its U.S. Media Forecast Report, detailing the growth the advertising industry experienced in 2018 and what we expect to see through the end of 2019 and 2020.  Last year, underlying growth in the U.S. advertising industry excluding political advertising was +6.0 percent. Our forecast calls for +5.8 percent in 2019 on a similar basis and +4.8 percent in 2020. This definition of advertising includes digital media, television, newspapers, magazines, radio and outdoor media.

While organic growth is crucial to a company’s survival, many executives underestimate its value. In past research, we found that fewer than 30 percent of businesses systematically scan for and evaluate new growth opportunities. The reasons for this vary from reliance on cost-cutting efforts to difficulty overcoming short-term pressures.

After delivering my take on what is requires to revitalise a brand, one of my audience asked, where should a retailer invest? In refurbishing existing, older stores, or in marketing to reach new customers? Of course, ideally one would do both, but if you do not keep your existing customers happy their defection may undermine your growth prospects anyway.  by Nigel Hollis

By Gonzalo López Martí- Creative director, etc. / LMMiami.com

• Advertising sometimes feels embarrassed about the fact that it is out to sell stuff.
• Hence sponsored content is based on the “when in Rome” premise: advertising must blend in.
• It must never look like an intrusion.

The years since I left the Silicon Valley to lead a company (Geoscape) providing data, analytics, research and technology have taught me quite a few lessons. My initial focus was international — Latin America especially but also Europe and Asia — and in the early 2000’s we began to put all our energy into developing data analytics and technology platforms to facilitate use and action based on relevant data and techniques to help companies navigate the American cultural terrain. In the beginning I felt resistance on the part of marketers to embrace these analytic techniques yet over a period of time many companies embraced the approach, leading to hundreds of fruitful business relationships across industries.  By Cesar Melgoza – Founder & CEO of Geoscape

The millennial Latinx woman is now fully aware of the significant and dual prejudice she faces in the workplace. We have learned that our gender and ethnicity have been used against us in business organizations and, furthermore, put us at risk of being the most underpaid employees versus both our male counterparts and female colleagues from other ethnic backgrounds.  By Carla Michelle Santiago – SVP Deputy General Manager at Edelman

More education leads to higher earnings but the gender pay gap is wider among men and women with a bachelor’s degree than among those without.