Business

The Latino Business Action Network (LBAN) has selected 77 scaled Latina and Latino businesses from across the country as part of the next, and seventh, cohort of the Stanford Latino Entrepreneurship Initiative Education-Scaling (SLEI-Ed) Program. The figure represents an all-time high engagement number since the program’s inception in 2013.

Noticias Telemundo announced it has named veteran news executive Patsy Loris as Senior Vice President, Elections 2020 and Special Projects, effective July 29. Loris will be based in Miami and will report to Luis Fernandez, Executive Vice President of Network News at Telemundo.

The Story Room announced that Melisa Quiñoy, former CEO of Dallas-based Dieste Agency and Tiffany Chaplin former Digital Account Director at New York’s Merkley & Partners have joined the leadership team in newly created executive positions based in Miami.

eMarketer director of sales Christine Anene and organization development director Mayte Espinal join the podcast to discuss the importance of diversity and inclusion in the workplace. Are D&I initiatives a question of good corporate citizenship, or are they also good for business? What are current trends and best practices in making offices more like the outside world? How do employees respond when companies focus on workplace health?

By Gonzalo López Martí – Creative director, etc./ LMMiami.com

• As I pointed out in a prior installment of this series of articles, for centuries, if not millennia, the conundrum of advertising has been how to calibrate a kosher level of integration with its vehicles and surroundings.
• How forthcoming should an ad, in the broadest sense of the word, be about its intentions?
• Should it blend in or stand out?

Having been away from the game for a little over a year, I watch with morbid curiosity as the ad agency business continues its downward slide.  The latest? The RFP recently issued by General Mills.  GM, like many clients, are going away from agency-of-record relationships. Now, the big CPG wants to buy its creative ala carte.  Creative tapas, if you will.  By Patrick Scullin

With headlines referring to the “bleak” future of traditional TV and the increase in the number of “cord cutters” dropping pay TV, one might believe that fight is already over. Streaming service providers are triumphing over cable providers, ending decades as the overwhelmingly dominant provider of programming.  By Michelle Wroan

Prisa Brand Solutions announced the appointments of Ashley Perkins as East Coast VP of Sales, and Laura Saldivar as West Coast Sales Director. Perkins will be based in New York, and Saldivar in California. They will focus on sales strategy and business development in the United Stat

The world that has been radically transformed since the commercial internet emerged a quarter century ago. Ten insights help frame the digital journey.

After a year of political, environmental and economic upheaval, The Future 100: 2019 predicts how these disruptive currents will play out in culture, consumer behavior and emerging trends as consumers seek to navigate the storm.

Knowing that the census guides how much money a community gets from the government is the most important reason for people to respond to the census, according to results from a 2018 Census Bureau survey.

By Gonzalo López Martí – Creative director, etc. / LMMiami.com

• Does sponsored content pose a threat -another one- to ad agencies?

Latin America used to be the world’s most prosperous emerging region, but it is on the verge of being overtaken by other regions that were long considerably poorer. It has lost ground since the 1980s despite reform initiatives because of sluggish growth and the unequal distribution of the gains of that growth.

Jeff Bezos said of the future of marketing,

“The balance of power is shifting toward consumers and away from companies… in the old world, you devoted 30 percent of your time to building a great service and 70 percent of your time to shouting about it. In the new world, that inverts.”

by Niels Neudecker – Head of Global Connect Centre / Kantar

The internship season infuses an organization with energy and enthusiasm — new faces, fresh ideas, and different perspectives. Interns can make long-lasting contributions to their organizations while also acquiring valuable skills in a short period of time.  Below are five tips for a successful internship experience.

Taking stroll down the US Hispanic advertising & marketing memory lane, we decided to list all the Hispanic focused TV companies or networks that existed or have existed over the last 20 years in our Industry.

The Comcast NBCUniversal Foundation and NBCUniversal Owned Television Stations, a division of NBCUniversal, announced $2.475 million in Project Innovation grants will be presented to 68 non-profit organizations located in 11 markets. The Project Innovation program supports non-profit organizations that are using innovation to advance communities in the areas of storytelling, community engagement, culture of inclusion and youth education.

Viacom International Studios – Americas (VIS) announced an exclusivity deal (First Look Deal) with renowned Argentine director, screenwriter, film and television producer, Juan José Campanella, and his production company 100 Bares, to develop and produce premium content for the next two years.

Entravision Communications Corporation announced the appointment of Karl Alonso Meyer as Chief Revenue and Product Officer, effective immediately. Based in Los Angeles, Mr. Meyer will be responsible for leading all of Entravision’s sales and revenue strategy and initiatives.

The pace of change in the grocery industry is rapid and the economics of the industry are challenging. While leveraging advanced analytics in all aspects of the operation was once a unique strategy for a few elite players, it is now a critical tool for grocers at large because profitability for the industry is highly dependent on a stable and growing top-line. Given the extremely thin margins of the average U.S. grocery retailer, missing out on a market share shift could be a critical mistake.