Business

Viacom International Studios – Americas (VIS) announced an exclusivity deal (First Look Deal) with renowned Argentine director, screenwriter, film and television producer, Juan José Campanella, and his production company 100 Bares, to develop and produce premium content for the next two years.

Entravision Communications Corporation announced the appointment of Karl Alonso Meyer as Chief Revenue and Product Officer, effective immediately. Based in Los Angeles, Mr. Meyer will be responsible for leading all of Entravision’s sales and revenue strategy and initiatives.

The pace of change in the grocery industry is rapid and the economics of the industry are challenging. While leveraging advanced analytics in all aspects of the operation was once a unique strategy for a few elite players, it is now a critical tool for grocers at large because profitability for the industry is highly dependent on a stable and growing top-line. Given the extremely thin margins of the average U.S. grocery retailer, missing out on a market share shift could be a critical mistake.

It was 25 years ago this month, a Friday, May 20th, 1994, that Lisa Skriloff said goodbye to her colleagues at The New York Times where she was a Director of Marketing, gathered up her shoes from under her desk and left to start Multicultural Marketing Resources, Inc. (MMR) which opened for business the following Monday. She had a name for the company, an idea, a mission, a business plan in her head and a natural inclination towards optimism and, as she walked out that door in Times Square, a new chapter began.

By Gonzalo López Martí – Creative director, etc. / LMMiami.com

• After having been exposed to so much advertising throughout our lifetimes our brains are wired to tune it out by default.
• Should we operate under the presumption that consumers will clam up on us if we are too overt about our intentions of separating them from their money or changing their opinion about something?

Since the dawn of the blockbuster era, commonly dated to the release of Jaws in 1975, media companies have operated on the principle that creating and launching the next big hit was the No. 1 goal. The rewards from success (box office receipts, international distribution, syndication, home video) were so immense that they more than justified the expense.

Forbes Insights recently surveyed over 2,000 companies in the midst of a digital transformation, and found that those in CMO roles are best suited to driving digital revolution within their organizations. When encouragement to innovate and iterate comes from the top, it has a widespread impact on their teams and culture.

More than three-quarters of advertising and marketing hiring managers surveyed (77 percent) said their organization offers some level of salary transparency with 34 percent reporting full transparency.

Working Mother magazine has named the 2019 Best Companies for Multicultural Women—an honor recognizing U.S. companies that create and use best practices in hiring, retaining, and promoting multicultural women. This year, the list has expanded from 25 to 50 winners because applications more than tripled.

The numbers tell the tale of the AI industry’s dire lack of diversity. Women account for only 18% of authors at leading AI conferences, 20% of AI professorships, and 15% and 10% of research staff at Facebook and Google, respectively. Racial diversity is even worse: black workers represent only 2.5% of Google’s entire workforce and 4% of Facebook’s and Microsoft’s. No data is available for transgender people and other gender minorities—but it’s unlikely the trend is being bucked there either.

Majorities say race, ethnicity shouldn’t be considered in hiring and promotions As the United States becomes more racially and ethnically diverse, and as companies from Wall Street to Silicon Valley grapple with how to build workforces that reflect these changing demographics, Americans have a complicated, even contradictory, set of views about the impact of diversity and the best way to achieve it.

Digital revenues for full year 2018 surpassed $100 billion for the first time Internet advertising revenues in the United States totaled $107.5 billion for the full year (“FY”) of 2018, with Q4 2018 accounting for approximately $31.4 billion and Q3 2018 accounting for approximately $26.6 billion. Revenues for FY 2018 increased 21.8% over FY 2017.

While we used to associate reading with the library and famous novelists, it’s quickly become a big part of the shopping experience. That’s because as consumers seek out products that align with their personal beliefs, inspecting labels and assessing product attributes is on the rise. And as a result, manufacturers and retailers are amplifying the attributes of their offerings by touting their key attributes.

The Facebook Cambridge Analytica revelations changed the way people in the US think about online privacy. And it should come as no surprise that many have grown wary over the mishandling of personal information.

By Gonzalo López Martí – Creative director, etc. / LMMiami.com

• I was browsing through the pages of a recent issue of Fortune magazine (a paper copy, yes, they still print a few every month) and I counted 13 pages of sponsored content versus 13 pages of good ol’ ads.
• I noticed the difference immediately, of course.
• I have the trained eye of an advertising professional.

For decades, Hispanic grocers and Hispanic products in mass market grocers have been dominated by food which comes either directly from Latin America or U.S. based companies that try to emulate those of Latin America, like cheeses, spices, and canned goods.

Demographics, automation and inequality have the potential to dramatically reshape our world in the 2020s and beyond. Our analysis shows that the collision of these forces could trigger economic disruption far greater than we have experienced over the past 60 years.

Economic losses due to bot fraud are expected to total $5.8 billion globally this year, but for the first time ever more fraud will be stopped in 2019 than will succeed, according to the fourth Bot Baseline report from White Ops and the ANA (Association of National Advertisers).

According to Forbes’ 50 most influential CMOs of 2018, most are grappling with three important issues that center on understanding changing relationships between consumers and brands, defining ways to offer the very best customer experience, and defining how to make their brands more human and approachable.  By Terry Soto

Expect the Hispanic and Latino community’s contributions to the U.S. economy to be nothing short of monumental in the coming decades. Not only is this demographic expected to make up a more than 25% of the U.S. population by 2050 — translating into large buying power — this group is also creating businesses at 15 times the national rate.