Business

Retailers’ digital ad spend parallels that of the overall US digital ad market this year, growing 19.1%, according to our latest forecast. For this industry, mobile and search advertising dominate ad spend allocation.

It’s time for women and girls to get the attention they deserve — especially when it comes to female athletes. When was the last time you remember a women’s team receiving just as much attention as the men’s? Probably never. SeeHer, a movement to increase accurate portrayals of women and girls in advertising and programming, is changing this.

Consumers’ choices in term of where, how and why they buy are redefining retail and creating a new playbook for the industry. NRF’s Consumer View is a recurring look at the consumer forces that are shaping retail.

Univision announced that Julissa Bonfante has been promoted to vice president, Content Publicity, effective immediately. Bonfante, who has been serving as director of corporate communications since 2016, will continue to be based in Miami and will report to Rosemary Mercedes, executive vice president and chief communications officer of Univision.

Nearly three-quarters (72%) of industry sectors experienced an increase in disruption over the past eight years, leaving US$41 trillion in enterprise value (market capitalization + net debt) exposed to disruption today, according to a new report from Accenture.

The beverage market has evolved rapidly over the last three decades specially in the US, and has never moved as quickly as it does today. With a plethora of new brands available and with them, new categories emerge and existing category lines blur.

Marketing’s big opportunity is here. CEOs are turning to marketing to drive their company’s growth agenda, and they’re giving CMOs the runway and support to do so.

ICON International, a specialty finance company engaged in corporate barter with a focus on advertising and media buying, has hired Jose Bello as Director of Multicultural and LATAM Business Development. Jose is a native of Venezuela with more than 25 years of experience in corporate marketing, advertising and media.

Headway,a business unit of Entravision Communications Corporation, announced the appointment of Luis Barrague as Headway’s new Chief Executive Officer.

The Culture Marketing Council Annual Summit has come and gone in the blink of an eye and yet I’m exhausted. Sure I’m out of shape and the older I get the tougher it is to travel, but as I sat down to put my thoughts together about what transpired over the last two days I realized that I’m tired because of the overwhelming amount of information I’ve had the privilege to absorb in such a short period of time.  This year the organizers outdid themselves yet again.  The content of the conferences and the opportunities to meet new people were next to none. Sadly, there was an almost absolute lack of representation at CMC. Let me explain.  By Marcos Cline-Márquez / Altered.LA

eMarketer principal analyst Andrew Lipsman joins us to discuss the latest efforts by major retailers to bring goods to peoples’ homes as quickly as humanly—or robotically—possible. He covers same-day shipping, grocery subscriptions, drone delivery and more.

Comcast Advertising announced the launch of a new initiative called On Addressability. The broad goal of this initiative is to help the industry deliver a sound, scalable and sustainable addressable solution to marketers that maximizes the impact and value of television as a marketing platform.

John Stankey, CEO, WarnerMedia, announced the appointment of Christy Haubegger as Executive Vice President, Chief Enterprise Inclusion Officer,

Canela Media announced its official launch in the US market to provide brands with the best of both worlds – the ability to reach multicultural consumers at scale with general market technology and know how.

By Gonzalo López Martí – Creative director, etc – MMiami.com

• Soaring medical costs on US soil are become prohibitive for a large percentage of the population.
• More and more patients are seeking treatments outside the fifty continental states.
• Particularly those without comprehensive healthcare coverage.

The disruption that has upended the retail, tech and media industries has reached consumer products relatively late, but it is hitting the industry with full force (see Figure 1). Among the most dramatic examples of what’s at stake: The entries of Harry’s and Dollar Shave Club led to a market share drop from 70% in 2010 to 54% in 2016 at Gillette, which also saw an average 12% price decrease in 2017.

Understand factors affecting the state of online and in-store retail environments, including ways consumer behavior and preferences are changing as related to shopping.

The global data economy is multiplying exponentially as digital consumers become veritable oil wells of personal data.

Gender inequality is not only a pressing moral and social issue but also a critical economic challenge. If women—who account for half the world’s working-age population—do not achieve their full economic potential, the global economy will suffer.

The age of automation, and on the near horizon, artificial intelligence (AI) technologies offer new job opportunities and avenues for economic advancement, but women face new challenges overlaid on long-established ones.