Business

LBI Media announced that it has appointed Wynette Gallegos Ortiz as director of sales for the Houston market.

While media attention often focuses on “Cord Cutters” – adults who give up their cable or satellite TV subscriptions – new MRI-Simmons research shows that a growing number of Americans have never paid for a traditional TV connection.

Simona Rabsatt Butler is director, procurement of marketing and supplier diversity at Quicken Loans. She will be leading a session on supplier diversity at the upcoming ANA Advertising Financial Management Conference in Phoenix. The ANA’s group EVP Bill Duggan recently interviewed Rabsatt Butler on the benefits of supplier diversity.

Bridging skills gaps requires understanding how labor markets have changed in the decade since the financial crisis—particularly for young people and women.

Mother’s Day spending is expected to total a record $25 billion this year, up from $23.1 billion in 2018, according to the annual survey released today by the National Retail Federation. A total 84 percent of U.S. adults are expected to celebrate in honor of their mothers and other women in their lives.

#TotalMarketTalk is the only PODCAST of its kind exclusively dedicated to leading the Latinx business conversation across media, marketing and entertainment, hosted by David Chitel, CEO & Founder of NGL Collective, the leading independent Latinx media and entertainment company co-founded by actor, John Leguizamo.

Traditional responses to business disruption, such as one-off business transformation and fast-follower approaches, are outdated and won’t be enough to help companies achieve sustainable growth and weather the challenges that lie ahead, according to a new book by Accenture.

Marketing procurement has become an increasingly crucial aspect of the advertising industry. This should be unsurprising given the scale of expenditures involved: for some companies advertising is the largest single budget line-item they manage. As a benchmark of its expanding importance, registration for the ANA’s annual marketing procurement-focused Advertising Financial Management conference more than doubled between 2008 and 2018, rising from 337 to 739 people over that time.  by Brian Wieser, Global President, Business Intelligence, GroupM

America is more diverse than ever and minorities themselves are diverse as well. They come from different places, backgrounds and socioeconomic levels. They can even be Supreme Court judges or sit in the Oval Office.  Unfortunately, this very diversity leads to one of the most difficult and subjective aspects of working with multicultural advertising: dealing with the prevalence of stereotypes. What makes it challenging is the fact that most of these biases are unconscious, meaning marketers can be unaware, and worse, many are perceived as harmless.  By Isaac Mizrahi –  Co-President of ALMA

By Gonzalo López Martí – Creative director / LMMiami.com

• You’ve played the part.
• We’ve all played it.
• I hate to admit but I’ve done it myself more than once.
• Unconsciously.
• One tends to realize it after the fact.

Digital identification, or “digital ID,” can be authenticated unambiguously through a digital channel, unlocking access to banking, government benefits, education, and many other critical services. The risks and potential for misuse of digital ID are real and deserve careful attention. When well-designed, digital ID not only enables civic and social empowerment, but also makes possible real and inclusive economic gains—a less well understood aspect of the technology. In this research, we develop a framework to understand the potential economic impact of digital ID, informed by an analysis of nearly 100 ways in which digital ID can be used in Brazil, China, Ethiopia, India, Nigeria, the United Kingdom, and the United States.

Brands must break through and win at shelf, but with an average supermarket stocking over 40,000 different products, that’s no mean feat. Whether it’s a new pack design, advertising at shelf or off-shelf display, virtual reality can help give marketers the confidence that their money will be well-spent.  by Nicole Johnson – Virtual Reality Solutions Manager / Insights Division, Kantar

Agency Mania Solutions offered advertisers four tips to improve accountability and transparency from agencies.

The past few weeks have brought forward countless news stories, research, and features around the gender pay gap in the U.S. And now new data from Mindshare U.S., the global media agency network that’s part of WPP, highlights some of the other critical areas in the workplace where there’s a gender gap in opportunities and benefits.

IM+C, a communication agency with offices in London, Barcelona and Madrid, announced the opening of its new office in Miami, located in the heart of Miami’s Design District.

Accenture has published its 2018 Corporate Citizenship Report, which details how the company innovates to improve the way the world works and lives.

Over the past 15 years,1 the economies in Central America and the Caribbean (CAC) recorded an average annual GDP growth of around 4 percent, higher than the growth rates achieved by the Latin American average and most developed economies, but well below most other developing regions; regions such as South Asia and sub-Saharan Africa—and countries such as China or India—exhibited average annual growth of more than 5 percent during this period.

By Gonzalo López Martí – Creative director, etc / LMMiami.com

• I wrote a somewhat scalding piece about Accenture’s shopping spree last week.
• Pessimistic and gloomy some folks called it.
• I received lots of comments trying to convince me to see the glass half full.
• Your optimism is sweet and endearing, folks.

Transparency is key to authentically connecting with consumers, but are companies sharing all that their consumers want to know?

In the consumer-goods sector, agile ways of working aren’t an all-or-nothing proposition. Success depends on knowing where and how to deploy them.