Business

Marketing and media have become complex and messy. Chief marketing officers have to contend with fragmentation, an increasing number of different players providing technology platforms and solutions, and a whole new lexicon of marketing technology terms.

It’s said there are two rules that should be accepted working under a boss. The rule no. 1 is the boss is always right. The rule number 2 states that if the boss is wrong, then, refer to the rule number 1.

Many of us talk about change. Especially the people who work at large companies or governmental organizations. “We need to do things differently.” But what do we mean by this? It’s a very broad statement. Mostly it means that we want to work smarter, more efficient and of course: be agile.

This fall, a quarter of all US households will send their children back to class with brand new supplies, clothing, gadgets, and tech in tow, making July through September the second-biggest shopping season of the year. 2019 is no exception: This year’s back-to-school (B2S) spending is expected to reach $27.8 billio

As consumers continue to evolve their shopping behavior, redefine trends, and move their shopping activity online, the retail industry has been challenged to adjust to a landscape that’s constantly shifting. Store closures, bankruptcies, mergers, and consolidations are the new normal in today’s retail environment.

In 2018, 96% of FMCG growth took place outside hyper and supermarkets, e-commerce grew 20%, discounters have been appearing almost everywhere, and new hybrid retail formats are becoming more common place around the globe.

Sixty-three percent of Americans view disinformation—deliberately biased and misleading information—as a “major” problem in society, on par with gun violence (63%) and terrorism (66%), according to the 2019 Institute for Public Relations Disinformation in Society Report.

In 1990, a new company called General Magic spun out from Apple. It took Silicon Valley by storm as rumors spread of its secret, “next big thing” project. Four years later, the company shipped its first product: a handheld, wireless personal computer—what was essentially a smartphone, even down to the emojis, all the way back in 1994. But the mid-’90s tech landscape wasn’t ready for an innovation so far ahead of its time—after all, the average consumer didn’t even have email and certainly was not prepared for 21st-century, anytime-anywhere communication. The product flopped, and General Magic shuttered.

Despite current global economic growth, expansion and opportunity, millennials and Generation Z are expressing uneasiness and pessimism—about their careers, their lives and the world around them, according to Deloitte’s eighth annual Millennial Survey.

Stories have the power to transfer information and knowledge and create ideological frameworks that determine how we see and relate to the world around us.  Using stories to sell products and services is as old as advertising itself.  Who is telling the story and what stories are being told are a constant battle for resources and attention.  In this new frontier, brands and marketers are facing a challenging environment in which to connect with consumers. 

Women are actually the fastest growing segment of gamers (and 55 percent of League of Legends fans are women, according to MasterCard) — illustrating the opportunity in this space to empower and segment women, especially as gaming is also a gateway to sports and tech.

As businesses work to localize their marketing strategies, advances in artificial intelligence (AI) and machine translation (MT) are making it easier to customize content for multinational audiences. As a result, the language services industry—which specializes in translation and localization—is experiencing a huge digital transformation, leaving translators and other language experts increasingly anxious about the future of their profession.

The U.S. Hispanic population has grown by 83% since 2000, making it the second-fastest growth segment according to a Claritas Report, The Hispanic American Market Report. That means that almost one in five Americans are Hispanic.  By Karla Fernandez Parker – Senior Marketing Executive, Branding and Advertising

By Gonzalo López Martí – Creative director, etc. / LMMiami.com

• When I started out in this racket, mid 90s, TV reigned supreme.
• It still does to some extent.
• But the monarch is shedding its cloth

Univision Communications has confirmed that its Board of Directors is reviewing strategic options for the company.

Businesses of every kind must prepare for the “consumer factor” — taking into account a customer’s values when addressing issues such as the #MeToo movement, security breaches, racial discrimination, and a whole host of other concerns that have become all too common in today’s business climate.

Businesses are failing to lock in long-term growth, according to new research from Kantar.

Retailers’ digital ad spend parallels that of the overall US digital ad market this year, growing 19.1%, according to our latest forecast. For this industry, mobile and search advertising dominate ad spend allocation.

It’s time for women and girls to get the attention they deserve — especially when it comes to female athletes. When was the last time you remember a women’s team receiving just as much attention as the men’s? Probably never. SeeHer, a movement to increase accurate portrayals of women and girls in advertising and programming, is changing this.

Consumers’ choices in term of where, how and why they buy are redefining retail and creating a new playbook for the industry. NRF’s Consumer View is a recurring look at the consumer forces that are shaping retail.