Business

A small number of innovative chief marketing officers (CMOs) are helping their organizations generate shareholder returns 11 percent higher than those of their industry peers by delivering hyper-relevant customer experiences, according to a new report from Accenture.

At the outset of 2019, we have unequivocally entered a new era of extreme customer disloyalty. Consumers today are more disloyal than ever before; the once steadfast consumer retail environment primed to grow brand-loyal hearts has shifted to a more capricious climate, where product infidelity is now the norm.

The potential applications for 5G have the mobile market abuzz as many wonder how the network’s faster speeds and lower latency will revolutionize the industry. Each “G” iteration came with its own unique values … 1G brought us voice, 2G messaging, 3G the Web, and 4G unleashed video, so what about 5G? See predictions for what it will—and won’t—do.

NBCUniversal Telemundo Enterprises announced Hazte Contar (Be Counted), a robust civic engagement campaign under the umbrella of its award-winning corporate social responsibility platform “El Poder En Ti” (The Power in You). The multi-year campaign will tap into Telemundo’s fast-growing, multiplatform portfolio and community partnerships to unleash the Hispanic community’s vast and growing influence in the U.S. through greater civic participation in the 2020 Census and upcoming Presidential elections.

If California wants to achieve an accurate count of all residents during the 2020 census and secure billions of dollars in federal funds, it must engage and activate an invaluable resource sitting at the ready: California’s Latino-owned businesses.  By Jacqueline Martinez Garcel and Julian Canete Special to The Sacramento Bee

Historically work was, well, work. It was about meticulously measured and critiqued efficiency, with breaks or lighthearted moments with colleagues considered taboo. We softened a bit during the 1960s and 1970s, socializing during breaks to smoke or drink, but even these interactions had a stiff formality that hardly promoted letting loose or having fun.1 It is only in the past couple of decades that business leaders have realized what we now know to be true: that humans are inherently social and playful, and introducing these characteristics into the workplace won’t actually hurt the bottom line. Even so, until more recently, a positive, social work environment was merely something “nice to have” rather than essential, because companies figured the real reason employees stayed was for stability, or pay, or prestige.

eSalon announced the launch of a fully personalized client experience in Spanish. With this new Spanish-language site, eSalon gains the ability to reach an entirely new demographic of potential clients who are typically underserved by English-speaking direct-to-consumer brands in the US market.

Stronger-than-expected internet advertising will drive 4.7% growth in total global adspend in 2019, according to Zenith’s Advertising Expenditure Forecasts. That’s substantially ahead of the 4.0% forecast made in the previous edition of the report, published in December 2018. Zenith forecasts 4.6% growth in both 2020 and 2021, ahead of previous forecasts of 4.2% and 4.1% growth respectively.

By Gonzalo López Martí  – Creative director, etc / LMMiami.com

• Surveillance marketing seems to be on its way out.
• So long big data.
• Or let’s put it this way: so long bragging about big data.

Well, I should start by acknowledging that this article’s title can be a bit of an exaggeration, or maybe not, but I am glad it got your attention. In today’s U.S. market landscape there are two types of companies: those who actively try to connect with multicultural consumers, and those that leave it up to chance whether they appropriately connect.  By Isaac Mizrahi – Co-President of ALMA

As bundled offerings seem to be regaining favor among marketers seeking simplified agency relationships, COMvergence is out with a new study of integrated reviews in the U.S. over the past two years.

Companies need a diverse set of experiences and skills in the boardroom and throughout their organizations to help drive better outcomes, and to cultivate and reinforce a culture that executes thei

Republica Havas Co-founder, Chairman and CEO Jorge A. Plasencia has been selected to serve on the judging panel for the 2019 Clio Music Awards. The awards celebrate the visceral power of music to connect consumers and brands around the world.

It’s no secret that streaming services and their content are thriving now more than ever—from an audience perspective and now from the POV of personal critics. From smartphones to tablets to smart TVs, access to this type of content has never been easier. But the luxury of choice also serves as a double-edged sword. With a world of info and entertainment at their fingertips, how do audiences decide what to consume?

A couple of weeks ago, I posted about Direct-to-Consumer (DTC) brands and suggested that in order to scale they would eventually have to reach out beyond their social media audience to bring in new customers. In this post I want to explore the implications of the subscription model that many DTC brands have adopted.  by Nigel Hollis

Cloud platforms can provide a gateway to powerful AI tools that fuel agility and innovation

Are we headed for another recession? Despite a historically low unemployment rate, many economists and business pundits say there’s plenty of evidence that in 2019 or 2020 the economy is likely to tank. The reasons for a potential downturn include a trade war with China, rumblings from the Federal Reserve to raise interest rates, and forecasts for slower GDP growth. What’s more, the U.S. is in one of the longest economic expansions on record and therefore, some argue, ripe for a fall.  Courtesy of Association of National Advertisers

Goya Foods was voted as America’s number two most loved U.S. food brand and placed in the top 10 most loved brands in the country, according to the second annual Engagement Labs’ TotalSocial® brand awards.

In the latest episode of “Behind the Numbers,” eMarketer principal analyst Nicole Perrin talks about presidential hopeful Elizabeth Warren’s proposal for breaking up big tech.

Encantos Media Studios announced Steven Wolfe Pereira has been appointed Chief Executive Officer.