Business

While we used to associate reading with the library and famous novelists, it’s quickly become a big part of the shopping experience. That’s because as consumers seek out products that align with their personal beliefs, inspecting labels and assessing product attributes is on the rise. And as a result, manufacturers and retailers are amplifying the attributes of their offerings by touting their key attributes.

The Facebook Cambridge Analytica revelations changed the way people in the US think about online privacy. And it should come as no surprise that many have grown wary over the mishandling of personal information.

By Gonzalo López Martí – Creative director, etc. / LMMiami.com

• I was browsing through the pages of a recent issue of Fortune magazine (a paper copy, yes, they still print a few every month) and I counted 13 pages of sponsored content versus 13 pages of good ol’ ads.
• I noticed the difference immediately, of course.
• I have the trained eye of an advertising professional.

For decades, Hispanic grocers and Hispanic products in mass market grocers have been dominated by food which comes either directly from Latin America or U.S. based companies that try to emulate those of Latin America, like cheeses, spices, and canned goods.

Demographics, automation and inequality have the potential to dramatically reshape our world in the 2020s and beyond. Our analysis shows that the collision of these forces could trigger economic disruption far greater than we have experienced over the past 60 years.

Economic losses due to bot fraud are expected to total $5.8 billion globally this year, but for the first time ever more fraud will be stopped in 2019 than will succeed, according to the fourth Bot Baseline report from White Ops and the ANA (Association of National Advertisers).

According to Forbes’ 50 most influential CMOs of 2018, most are grappling with three important issues that center on understanding changing relationships between consumers and brands, defining ways to offer the very best customer experience, and defining how to make their brands more human and approachable.  By Terry Soto

Expect the Hispanic and Latino community’s contributions to the U.S. economy to be nothing short of monumental in the coming decades. Not only is this demographic expected to make up a more than 25% of the U.S. population by 2050 — translating into large buying power — this group is also creating businesses at 15 times the national rate.

Latin America’s FMCG industry ended 2018 at a low point. Q4 was the third consecutive quarter to record a drop in consumption across the region, with shoppers buying 0.9% less than they did in Q4 2017.

By Gonzalo López Martí – Creative director, etc. /    LMMiami.com

• A few days later, mi friend spots a suspicious post on Instagram: Mickey devouring a towering stack of waffles, piled high with a ½ lb of colorful toppings.
• Plus a ½ gallon açaí berry smoothie on the side.
• That very night mom and dad staged an intervention: how on earth had he paid for that shamefully instagrammed feast of sugary carbs & junkie proteins offset by a healthy beverage full of antioxidants?
• His explanation will surprise you.

The world is filled with people that are of different nationalities, religions, ethnicities, races, languages, sexual orientations, cultures etc. In America, a lot of those differences that embodies a person are what makes the U.S. different from other countries as more people are breaking free to be their authentic self in a multicultural society.  By Quenitra Knight, – Multicultural Marketing Communication Certificate, Student

LBI Media announced that it has appointed Wynette Gallegos Ortiz as director of sales for the Houston market.

While media attention often focuses on “Cord Cutters” – adults who give up their cable or satellite TV subscriptions – new MRI-Simmons research shows that a growing number of Americans have never paid for a traditional TV connection.

Simona Rabsatt Butler is director, procurement of marketing and supplier diversity at Quicken Loans. She will be leading a session on supplier diversity at the upcoming ANA Advertising Financial Management Conference in Phoenix. The ANA’s group EVP Bill Duggan recently interviewed Rabsatt Butler on the benefits of supplier diversity.

Bridging skills gaps requires understanding how labor markets have changed in the decade since the financial crisis—particularly for young people and women.

Mother’s Day spending is expected to total a record $25 billion this year, up from $23.1 billion in 2018, according to the annual survey released today by the National Retail Federation. A total 84 percent of U.S. adults are expected to celebrate in honor of their mothers and other women in their lives.

#TotalMarketTalk is the only PODCAST of its kind exclusively dedicated to leading the Latinx business conversation across media, marketing and entertainment, hosted by David Chitel, CEO & Founder of NGL Collective, the leading independent Latinx media and entertainment company co-founded by actor, John Leguizamo.

Traditional responses to business disruption, such as one-off business transformation and fast-follower approaches, are outdated and won’t be enough to help companies achieve sustainable growth and weather the challenges that lie ahead, according to a new book by Accenture.

Marketing procurement has become an increasingly crucial aspect of the advertising industry. This should be unsurprising given the scale of expenditures involved: for some companies advertising is the largest single budget line-item they manage. As a benchmark of its expanding importance, registration for the ANA’s annual marketing procurement-focused Advertising Financial Management conference more than doubled between 2008 and 2018, rising from 337 to 739 people over that time.  by Brian Wieser, Global President, Business Intelligence, GroupM

America is more diverse than ever and minorities themselves are diverse as well. They come from different places, backgrounds and socioeconomic levels. They can even be Supreme Court judges or sit in the Oval Office.  Unfortunately, this very diversity leads to one of the most difficult and subjective aspects of working with multicultural advertising: dealing with the prevalence of stereotypes. What makes it challenging is the fact that most of these biases are unconscious, meaning marketers can be unaware, and worse, many are perceived as harmless.  By Isaac Mizrahi –  Co-President of ALMA