Business

America is more diverse than ever and minorities themselves are diverse as well. They come from different places, backgrounds and socioeconomic levels. They can even be Supreme Court judges or sit in the Oval Office.  Unfortunately, this very diversity leads to one of the most difficult and subjective aspects of working with multicultural advertising: dealing with the prevalence of stereotypes. What makes it challenging is the fact that most of these biases are unconscious, meaning marketers can be unaware, and worse, many are perceived as harmless.  By Isaac Mizrahi –  Co-President of ALMA

By Gonzalo López Martí – Creative director / LMMiami.com

• You’ve played the part.
• We’ve all played it.
• I hate to admit but I’ve done it myself more than once.
• Unconsciously.
• One tends to realize it after the fact.

Digital identification, or “digital ID,” can be authenticated unambiguously through a digital channel, unlocking access to banking, government benefits, education, and many other critical services. The risks and potential for misuse of digital ID are real and deserve careful attention. When well-designed, digital ID not only enables civic and social empowerment, but also makes possible real and inclusive economic gains—a less well understood aspect of the technology. In this research, we develop a framework to understand the potential economic impact of digital ID, informed by an analysis of nearly 100 ways in which digital ID can be used in Brazil, China, Ethiopia, India, Nigeria, the United Kingdom, and the United States.

Brands must break through and win at shelf, but with an average supermarket stocking over 40,000 different products, that’s no mean feat. Whether it’s a new pack design, advertising at shelf or off-shelf display, virtual reality can help give marketers the confidence that their money will be well-spent.  by Nicole Johnson – Virtual Reality Solutions Manager / Insights Division, Kantar

Agency Mania Solutions offered advertisers four tips to improve accountability and transparency from agencies.

The past few weeks have brought forward countless news stories, research, and features around the gender pay gap in the U.S. And now new data from Mindshare U.S., the global media agency network that’s part of WPP, highlights some of the other critical areas in the workplace where there’s a gender gap in opportunities and benefits.

IM+C, a communication agency with offices in London, Barcelona and Madrid, announced the opening of its new office in Miami, located in the heart of Miami’s Design District.

Accenture has published its 2018 Corporate Citizenship Report, which details how the company innovates to improve the way the world works and lives.

Over the past 15 years,1 the economies in Central America and the Caribbean (CAC) recorded an average annual GDP growth of around 4 percent, higher than the growth rates achieved by the Latin American average and most developed economies, but well below most other developing regions; regions such as South Asia and sub-Saharan Africa—and countries such as China or India—exhibited average annual growth of more than 5 percent during this period.

By Gonzalo López Martí – Creative director, etc / LMMiami.com

• I wrote a somewhat scalding piece about Accenture’s shopping spree last week.
• Pessimistic and gloomy some folks called it.
• I received lots of comments trying to convince me to see the glass half full.
• Your optimism is sweet and endearing, folks.

Transparency is key to authentically connecting with consumers, but are companies sharing all that their consumers want to know?

In the consumer-goods sector, agile ways of working aren’t an all-or-nothing proposition. Success depends on knowing where and how to deploy them.

Procter & Gamble Chief Brand Officer Marc Pritchard called for the creation of an entirely new media supply chain to address the significant challenges facing the industry in transparency, brand safety and privacy.

Packaging changes are an integral part of every brand’s lifecycle. Many changes are routine, but some are more radical; driven by changing consumer trends, the need to modernize, or signaling a more premium offer. However, even slight changes can dramatically impact sales, making it critical to get your packaging transition strategy right.  by Tara Prabhakar – Global Director, Qualitative, Client Impact Insights Division, Kantar and David Lansanah Global Head of Innovation Insights Division, Kantar

As global momentum remains strong, telecom CEOs are expressing a high level of confidence in their ability to generate and maintain top-line growth — now and in the future.  By Barbara K. Mednick

Some conventions have existed for such a long time, we struggle to recognize them as “conventions” at all. Take, for instance, the modern-day résumé. It’s a centuries-old tool, which hiring managers have used to evaluate job candidates for as long as they can remember.  By Rob Markey –  CEO HireVue

With the U.S. multicultural population projected to grow by 98 million people in the coming decades, Acosta expects multicultural shoppers will continue to have significant influence on the grocery shopping experience.

Top policy experts and trade organizations today launched the new “Privacy for America” coalition, which will work with Congress to support enactment of groundbreaking comprehensive federal consumer data privacy and security legislation.

Mundo Hispano Digital Network announced Ken Domenech will join the company as chief financial officer effective immediately. The move is part of MHDN’s plans to continue its transformation into a diversified business, with growth fueled primarily by the success of its flagship media property, MundoHispanico.com.

The price and promotion of a consumer packaged goods (CPG) product can make or break its success. Price can directly affect a product’s ability to sell, and at what velocity. And promotions have the ability to influence consumers’ purchasing decision in a particular moment. Combined, these two factors can significantly impact a product’s success on and off the shelves.